Visual Commerce Platform, the solution by Adsmurai for filtering “User-generated content”
Presenting Visual Commerce Platform, the solution created and developed by Adsmurai which permits the localization of the most relevant user-generated images for every brand.
It detects, filters through massive data, and selects memorable content for each brand in real time. It has been designed for easy navigation so that any user can manage the platform with no need for technical knowledge. From now on, the organic as well as commercial images in your publications will have an unbeatable rentability cost of zero.
How does it work?
1. To start, establish your search within the universe of your brand through hashtags and localizations.
2. From this point, add the DNA of your brand, the content you wish to find: shapes, places, people, objects, facial reactions… the tool immediately segments and cross-references the content you’re interested in finding among all the Instagram and Twitter images through time, with its computer vision and machine and deep learning capacity. Furthermore, logotypes can be detected no matter whether they appear stamped on a t-shirt or on a sticker on a motorbike.
The selection of appropriate as well as discarded images feeds into the computer vision and machine and deep learning process systems which will progressively be able to more accurately select the desired content for your brand requirements.
3. Once you have the filtered results, create a gallery. Select your favorites and upload them to your web to potentiate sales. They can be organized manually or automatically according to your interests at any particular moment. The dashboard contains all the necessary options for gallery optimization.
4. Product Matching: Highlight sections of the images and associate them with your brand´s product catalog. Reduce product presentation prep lead-times for sales and bring additional convincing quality content to your product pages.
5. You are also able to contact the author of the selected image and ask permission for rights of use. The permission request is sent automatically through a public message in the selected photograph. Keep in mind that all the Instagram and Twitter images are public, and acceptance of the request is not mandatory. Offering compensation to the author of the image is recommended in gratification of the use of their content.
6. In addition to all of the above, we offer a panel of analytics of all the data the image offers to facilitate an exhaustive monitoring of return for each one.
Visual Commerce Platform will quickly and easily help you find authentic and attractive content created by users for use in upcoming publicity campaigns in Instagram, in an organic posting, or to simply serve the brand as insight on how consumers perceive and utilize their product.
Brands can take advantage and get the most out of User-generated content in social networks, saving time and resources, amplifying the scope and engagement with your publications and increasing the ROI of publicity campaigns.
¿Want to try it out? Write us and we will contact you to arrange a demonstration or to directly configure your brand.
It is noteworthy that, to date, we have succeeded in making the shortlist of two important and renowned awards in the sector of such tools:
- Twitter #Promote Innovation Challenge 2016:
- Silver award winners at the 2017 Inspirational Awards, Data Science category. It recognizes the year´s most innovative process.