Social Media Video Marketing — What to Focus on in 2022
With the advancing internet, including videos in your social media marketing strategy it's almost a must. A recent upsurge firmly corroborates that fact.
How to grow your business with TikTok
TikTok has one goal: to connect a billion people, entertainment and shopping - how could you not be interested in growing sales with TikTok?
What is it and what to consider in a Twitter Ads campaign?
Discover Twitter Ads: greater reach and impact than other content on the platform. Highly effective campaigns and much faster results.
Get your Social Ad Campaigns ready for Double 11
Double 11 means the most important shopping occasion of the year. Creating a successful strategy with detailed forecast and plan is a must.
Tips to make your digital marketing strategy succeed in Black Friday
10 tips to make your digital marketing strategy a success on Black Friday: the biggest shopping day of the year.
Pinterest Ads: Best practices to optimize your creatives
Once the campaigns are optimised, it's time to optimise the creatives. What recommendations can we follow to attract the attention of Pinterest users?
How to create TikTok campaigns for e-commerce
By launching a TikTok campaign, your e-commerce reach becomes worldwide. Generate high levels of engagement through creatives ads and precise targeting.
[Guide] How to run a Facebook Ads campaign step-by-step
All the details about the 7 fundamental steps to launch Facebook Ads campaigns and boost your brand's performance on the platform.
Drive Sales in 618: China Mid-Year Shopping Festival
618 Festival is an opportunity for brands to push hero products and new collections. This edition is expected to be the most competitive in history.
How to leverage marketing analytics and maximize your ROAS
Leverage marketing analytics and find market insights to maximize your ROAS. Gain a 360 perspective on your data!
Everything you need to know about Google Ads Performance Max Campaigns
Performance Max Campaigns by Google Ads are here. Let's see how they work and what options do they offer to help you in your paid media strategy.
What are Dynamic Ads & How it works
What are Dynamic Ads? We explain the basic features, examples and frequently asked questions to help you understand why we are experts in them.
How to choose the right Google Ads campaign type
We discover the keys to choose the Google Ads campaign that best suits your needs.
5 Optimization Tips For Your Pinterest Ads Campaigns
Learn how to optimize your Pinterest Ads campaigns and boost your eCommerce Pinterest strategy.
6 findings you should take into account in your digital strategy
As every year, it is time for IAB Spain to present the Annual Social Media Study focused on a universe of the digital sector in Spain.