6 conclusions you should take into account in your digital strategy
As every year, it is time for IAB Spain to present the Annual Social Media Study focused on a universe of the digital sector in Spain.
How to start with Pinterest Ads campaigns for eCommerce
Find out why you should include Pinterest Ads in your strategy and how to create a campaign. As Marketing Partners we explain the process step by step.
Great tips to create a campaign in Google Ads
Do you want to increase your visibility and conversions in your Paid Media? If the answer is yes and you need it now all roads lead you to Google Ads.
Why is Google essential for your digital strategy?
In this overview, we show you how Google algorithms work, the most outstanding apps of the platform and why Google is essential in your digital strategy.
Everything you need to know about Conversions API
Data privacy is trending topic. There are more and more rumors about the end of cookies, third-party data blocking and browser tracking.
What is WeChat and why use it in your digital marketing strategy?
With more than 1213 million active users, WeChat is the most popular social network in China. Why WeChat can conquer the world and your brand can't be left out of it!
How cookie-less tracking can affect your digital marketing campaigns
Do you know why cookies are going to be a trending topic during this year? Have you heard about the future of third-party cookies?
What is Ad Fatigue and how to avoid it in your digital campaigns
Do you know what Ad Fatigue is? With our tips and without losing sight of the audience to get the highest possible ROI from your campaigns.
5 tips to optimize your App campaigns
By adopting procedures to optimize your campaigns you take control and get the most of your Paid Media strategies.
9 mistakes in your product feed that reduce the effectiveness of your ads
Once the product catalog has been created and before launching the campaign, check that there are no mistakes that may hinder the effectiveness of the ads.
Social Media Ad Specs Guide 2021
Here is our guide to all possible ad measurement formats for Social Media 2021.
Key points for m-commerce in 2021
In 2020, brands and consumers have been forced into digital interaction creating a new environment with key trends such as mobile commerce.
iOS14 in Digital Marketing Strategies
The new privacy policies of Apple's iOS14 operating system directly affect companies' digital marketing strategies.
Third party cookies: Trending topic in 2021
We tell you more about the two rules of cookie blocking by Chrome in 2022 are: sending cookies to third parties and doing so via Google Chrome.
Marketing for chinese consumers in Chinese New Year
The marketer with an eye on China should be really looking forward to this celebration as an ecommerce business's massive opportunity to drive sales.