Solution
Dynamic Ads with Broad Audience
This feature allows Massimo Dutti to impact new users with products they have shown interest in, therefore it gave us a much more qualitative approach in terms of targeting, as we do know what product people are looking for and are able to show it to them via the product feed and the Dynamic Ads. We should also highlight the lower Cost per Conversion on Instagram vs Facebook, which is important for Massimo Dutti as a fashion brand, and Instagram being a key platform for fashion. The new tool showed great results and improvements in terms of metrics in key markets, and allows Massimo Dutti to gain in market share and awareness by attracting new customers to buy its products.
We must not forget that the accounts of the main characters were not verified with the blue check and that in the promotion of the post their names were not included in the capture. In spite of this, it was much more effective than a normal promotional publication.
