Product Feed Optimization: A Key Strategy for E-Commerce Growth - Adsmurai

Product feed optimization is a key aspect for e-commerce today, as it can have a significant impact on the visibility, performance and success of your online stores. Increased visibility, improved customer experience and more targeting possibilities are some of the competitive advantages of establishing an optimization strategy for your product catalog.

TABLE OF CONTENTS

• Understanding the product catalog
• News and trends in Feed Management
• Feed Optimization + Server-Side Tracking with Adsmurai One Tag
• 6 best practices for optimizing the product catalog
• Optimizing your product feed data to improve performance
• Choosing the right format for your product feed
• Feeds: Adsmurai Marketing Platform's catalog optimization tool 

Understanding the product catalog

A product catalog, also known as a data feed, is a file that contains detailed information about an e-commerce product. Among the data collected are the product title, description, images, prices, inventory and other product attributes.

The product feed is one of the essential elements for retailers. Through the information collected, e-commerce companies can advertise their products on various platforms including marketplaces, comparison shopping engines and social media platforms. By providing detailed product information in a standardized format, they are able to improve the visibility and discoverability of their products and reach a wider audience of potential customers.

Product feeds can be generated manually or automatically using specialized tools such as Feeds by Adsmurai Marketing Platform.

Whichever option you choose, here's how product feeds work:

The first step in creating a product feed is to collect the necessary data about the products being sold. This data can be stored in a database or in various software systems. Once the data is collected, it is formatted into a file known as a product feed.

To ensure the best performance of the product feed, retailers optimize the feed data to meet the requirements of the different platforms and channels on which it will be used. Once the product feed is created and optimized, it can be sent to the different platforms and channels where the brand wants to advertise its products.

The product feed integrates with the different platforms and channels, such as Google Shopping, and social media channels, to show the products to potential customers.

Finally, the performance of the product feeds must be continuously monitored and updates made as necessary to ensure optimal performance of the archive.

As you've seen, building a product feed correctly is key to the future promotion of your products. There are a few key components necessary to accurately and effectively represent the products you are selling, and to ensure that products can be easily discovered by potential customers across multiple channels and platforms. At Adsmurai we recommend the following:

• Product ID: A unique identifier for each product in the feed.

• Product Title: The name of the product being sold.

• Product description: A detailed description of the product, including features, benefits and specifications.

• Product category: The category or categories to which the product belongs.

• Price: The price of the product.

• Availability: The current availability of the product.

• Brand: The brand of the product.

• Product variations: If the product has different colors, sizes or other variations, that information should be included in the feed.

• Custom tags: Additional attributes or tags that can be added to products to help with filtering, grouping and tracking.

Before we learn the best practices for optimizing your product feed, let's discover the main advantages of using a dynamic and up-to-date feed in your marketing strategy:

• Increased visibility: By sending product feeds to multiple channels and platforms, companies can increase the visibility of their products to potential customers.

• Greater control: Product feeds give companies greater control over the information that is presented to potential customers, allowing them to ensure that their products are accurately represented and easily discoverable.

• More effective targeting: By including detailed product information in feeds, companies can better target their products to specific customer demographics and interests.

• Better performance tracking: Product feeds provide detailed product performance information, allowing companies to track metrics such as click-through rates, conversions and revenue.

• Increased efficiency: By automating the process of creating and sending product feeds, companies can save time and resources, allowing them to focus on other aspects of their operations.

• Improved customer experience: By providing accurate and detailed product information through product feeds, companies can improve the customer experience and increase customer satisfaction.

As you have seen, product feeds are a powerful tool for e-commerce and retailers, allowing them to increase visibility, control and performance of their products across multiple channels and platforms, while improving efficiency and customer experience. 

What's new and trending in Feed Management

• AI-based Automation: Tools that automatically enrich titles, descriptions, and categories.
• Context-based Dynamic Feeds: Highlighted products based on seasonality, geolocation, or user behavior.
• Direct Conversion API Integration: Enhances tracking and reporting by syncing feeds through server-side events, avoiding sole reliance on cookies or browser pixels.

Practical Example

A fashion e-commerce store implementing advanced feed optimization:

• Adds enriched descriptions ("organic cotton floral dress").
• Automates inventory updates (stock + discounts) on Google Shopping every hour.
• Segments its feed to launch spring capsule collections in Meta Dynamic Ads campaigns.

Feed Optimization + Server-Side Tracking with Adsmurai One Tag

What is Adsmurai One Tag for WordPress?

Adsmurai One Tag is an official WordPress plugin that enables seamless Conversion API (CAPI) integration without needing Google Tag Manager (GTM).

Key Features:

• Tracks all conversion events (purchase, add_to_cart, page_view, etc.).
• No browser dependency → 100% server-to-server data transmission.
• Improves attribution accuracy in Paid Social and Paid Search campaigns.
• Quick and code-free installation.

Impact on Feed Optimization

• Helps identify which products perform better in real-time.
• Enables automatic product segmentation based on real user behavior.
• Improves campaign feedback loops across Meta Ads, TikTok, and Google.
• Boosts resilience to privacy policies and the deprecation of third-party cookies.

Example:

A retailer installs Adsmurai One Tag, discovers that 40% of conversions come from the "eco-friendly footwear" collection, and adjusts their feed to promote these products → resulting in a +21% increase in quarterly sales.

6 Recommended Practices for Product Feed Optimization

Optimizing your product feed is essential to enhance e-commerce campaign performance, avoid common errors (such as misformatted prices, low-quality images, or out-of-stock products), and ensure optimal conditions for online sales.

1. Audit Your Current Product Feed

• Review accuracy, completeness, and categorization of data.
• Evaluate titles, descriptions, images, and policy compliance.
• Regular audits improve feed visibility and performance.

2. Choose the Right Format for Your Product Feed

• Ensure compatibility with targeted channels.
• Facilitate logical organization of product data.
• Allow the inclusion of advanced fields and custom attributes.

• Improve efficiency in updates and error reduction.

3. Optimize Your Product Data

• Complete and up-to-date data boosts search visibility.
• Improves customer experience and reduces returns.
• Helps outperform competitors and maximize conversions.

4. Leverage Product Feed Optimization Tools

• Automate error detection and correction.
• Allow title, attribute, and tag personalization.
• Adapt feeds to platform-specific requirements.
• Provide analytics for continuous improvement.

5. Monitor and Measure Product Catalog Performance

Measuring feed performance is key to maximizing ROI, staying competitive, improving user experience, and evaluating changes.

• Analyze feed behavior: best-selling products, high-ROI channels, keyword effectiveness.
• Enable better budget allocation and ROI maximization.

6. Continuously Optimize Your Product Feed

• Regularly improve titles, descriptions, images, and attributes.
• Maintain a strong competitive position.
• Enhance your SEO ranking and increase conversions.
• Lower your CPC and improve ad quality.

Optimizing Your Product Feed Data for Better Performance

Choosing the right product feed format requires considering several factors, such as the platforms and channels you want to target, the type and amount of product data you manage, and the level of customization and optimization you need.

When selecting your feed format, you should consider:

• The targeted channels and platforms.
• The type and volume of data to be managed.
• The level of customization and optimization required.

Choosing the Correct Format for Your Product Feed

A product feed is a structured file providing product information to channels and marketplaces.
Common formats include:

• CSV: Basic text file separated by commas. Most commonly used for its simplicity.
• XML: Supports complex, customized data structures. Ideal for large or highly tailored feeds.
• TXT: Similar to CSV but uses tab separators. Preferred by some platforms.
• Google Sheets: Cloud-based spreadsheet, ideal for Google Shopping and real-time collaboration.
• Facebook Product Catalog: Specialized format for Facebook Ads with specific attributes.

Feeds: The Product Catalog Optimization Tool by Adsmurai Marketing Platform

Adsmurai Marketing Platform is a digital marketing platform developed by Adsmurai that enables you to plan, create, and measure Paid Media strategies across all digital platforms. Its main features include product catalog management, automatic feed enrichment, and the creation of optimized creatives for each platform.

Laura Canada was looking for a catalog management tool to speed up feed creation and optimize it for platforms like Google, Facebook, Instagram, and Pinterest. Using Adsmurai Marketing Platform, they unified all product catalog information and applied optimizations, successfully targeting their audience more efficiently.

“It was a pleasure working with Adsmurai; not only is their tool extremely efficient and easy to use, but they also provide outstanding customer service and support.” – Devora Meroz, Digital Marketing and Paid Campaign Specialist at Laura Canada.

In conclusion, optimizing product feeds is essential for businesses aiming to boost visibility, drive sales, and stay ahead of the competition. By ensuring product data is accurate, updated, and meets platform requirements, companies can improve listing quality, increase click-through and conversion rates, and ultimately achieve higher sales. Monitoring and continuously optimizing feed performance allows businesses to refine strategies and maximize results.