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Introducing YouTube BrandConnect, the new platform for influencer marketing

YouTube is a success for creators and brands in developing their own content creation. Users use the platform to connect with their favourite creators and discover new products. YouTube Brand Connect is the tool that allows brands to partner with...

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How to migrate Universal Analytics data to GA4

Since its launch in 2005, Google Analytics has become the basic tool for any digital marketer to measure their digital marketing strategies. In order...

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Snapchat Ads: Learn the key points about audience segments

When we talk about the Snapchat audience, we are referring to approximately more than 347 million users globally. The countries with the most...

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Everything you need to know about Pinterest ad targeting

Pinterest is a very interesting platform for advertising. Users are looking for inspiration about products and services, and on the platform's main...

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TikTok Shopping Ads: What they are and how they work

TikTok Shopping is proof that social networks are no longer just for socializing, but have also become tools capable of increasing sales.

Recently,...

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Basic metrics guide to measuring your Facebook ads

When it comes to launching a Facebook Ads campaign, we are faced with a large number of decisions that we must make in order for our ads to achieve...

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Everything you should know about Google Display & Video 360 (DV360)

Managing a Paid Media campaign involves making many decisions like choosing a target, finding the audience to impact, getting suitable placements for...

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YouTube Action Campaigns: How do they work?

Ads appearing on YouTube are becoming increasingly important for companies' digital positioning strategy on social media. This platform helps you...

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The keys to Google's Discovery Ads: focus on conversions

Google's Discovery campaigns is the platform's solution that allows advertisers to launch more compelling and visually appealing ads with the goal of...

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Snapchat Lenses: What it is and how it works

Snapchat is popular because of its augmented reality filters, known as "Lenses". Augmented reality is central to the Snapchat experience. Over 75% of...

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