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Conversion Funnel: What is it and how to use it in your digital marketing strategies?

The conversion funnel is one of the digital marketing tools par excellence, especially for e-commerce. Knowing in depth the phases that form it and learning optimization techniques will make your campaigns more efficient, thus improving the...

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Everything you should know about user-generated content (UGC)

Users are paying more and more attention to the experiences shared by the rest of their community, i.e. user-generated content or UGC. User-Generated...

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Basic guide to Search Engine Marketing (SEM)

If your company's goal is to start generating brand awareness and obtain a higher conversion rate, your solution is SEM positioning. This type of...

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TikTok metrics to analyze

TikTok as a social network helps to boost your brand, get known and know how to interpret the analytics offered by the platform. Tiktok's analytics...

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What is DOOH advertising and why include it in your marketing strategies?

In recent years, outdoor digital advertising has seen an upward growth. Digital Out-of-Home talks about outdoor environments, digital screens and...

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10 key digital marketing trends for 2023

Last year we talked about the expansion of programmatic advertising; the arrival of shopping solutions on TikTok, Twitter, and Pinterest; and the...

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What is Smart Bidding and what are its advantages

Smart Bidding is the Google Ads feature that serves to automatically optimise your ad bids based on the likelihood that your ads will generate a...

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Introducing YouTube BrandConnect, the new platform for influencer marketing

YouTube is a success for creators and brands in developing their own content creation. Users use the platform to connect with their favourite...

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How to migrate Universal Analytics data to GA4

Since its launch in 2005, Google Analytics has become the basic tool for any digital marketer to measure their digital marketing strategies. In order...

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Snapchat Ads: Learn the key points about audience segments

When we talk about the Snapchat audience, we are referring to approximately more than 347 million users globally. The countries with the most...

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