The conversion funnel is one of the digital marketing tools par excellence, especially for e-commerce. Knowing in depth the phases that form it and learning optimization techniques will make your campaigns more efficient, thus improving the...
Read MoreUsers are paying more and more attention to the experiences shared by the rest of their community, i.e. user-generated content or UGC. User-Generated...
If your company's goal is to start generating brand awareness and obtain a higher conversion rate, your solution is SEM positioning. This type of...
TikTok as a social network helps to boost your brand, get known and know how to interpret the analytics offered by the platform. Tiktok's analytics...
In recent years, outdoor digital advertising has seen an upward growth. Digital Out-of-Home talks about outdoor environments, digital screens and...
Last year we talked about the expansion of programmatic advertising; the arrival of shopping solutions on TikTok, Twitter, and Pinterest; and the...
Smart Bidding is the Google Ads feature that serves to automatically optimise your ad bids based on the likelihood that your ads will generate a...
YouTube is a success for creators and brands in developing their own content creation. Users use the platform to connect with their favourite...
Since its launch in 2005, Google Analytics has become the basic tool for any digital marketer to measure their digital marketing strategies. In order...
When we talk about the Snapchat audience, we are referring to approximately more than 347 million users globally. The countries with the most...
