Articles

Hashtags vs. mentions II: changes for 2019

Hashtags vs. mentions II: changes for 2019

Hashtags used to be one of the most relevant elements on Instagram but, recently, there has been a change in this dynamic. The role of hashtags on Instagram is to reference conversations.

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The top 10 digital marketing events in Europe – 2019 Calendar

The top 10 digital marketing events in Europe – 2019 Calendar

With the new year, a new cycle also begins. A year full of important and interesting events whose objective is to show the latest in the digital marketing sector. We discover some of the most..

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5 keys to activate Black Friday with Visual Commerce

5 keys to activate Black Friday with Visual Commerce

Black Friday is coming. It is only a weekend, but the stakes for the annual event figures are very high. A great volume of traffic is of no use if it does not deliver in the end, so it is worth..

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Insights and strategies Pre-Black Friday 2018

Insights and strategies Pre-Black Friday 2018

If we look back and think of Black Friday, it's hard to believe the penetration it has achieved in the consumer market. Since the start of this decade, when its growth began, it has been gaining..

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Instagram has a new boss. How does this impact on advertisers?

Instagram has a new boss. How does this impact on advertisers?

Kevin Systrom and Mike Krieger, founders of Instagram, whose property bought Facebook 6 years ago, have announced their withdrawal. How does this news impact on you? Instagram is one of the most..

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