Articles

Reels: Instagram officially competes with Tik Tok

Reels: Instagram officially competes with Tik Tok

  In the last blogpost we talked about the Tik Tok sprint and the differential value that the application offered to an increasingly active community in the consumption of video content.   Today we..

Read More

Grabbing short-video chance in China

Grabbing short-video chance in China

Living in a fast-paced society, people are consuming more video contents to get entertainment, knowledge and information without much effort. 

Read More

Tik Tok: Top Speed

Tik Tok: Top Speed

More than a long distance race, the Tik Tok trajectory can be understood as a sprint. A constant viralization according to current expansion times.

Read More

How about selling 15000 units of lipsticks in 5 minutes?

How about selling 15000 units of lipsticks in 5 minutes?

That's the magic of Live Streaming in China. It has been an effective sales & marketing tool initiated by local Chinese brands and nowadays adopted by more international big players. Why has it..

Read More

Inbound Marketing + Instagram Ads

Inbound Marketing + Instagram Ads

In the following article we highlight the main advantages of combining Inbound Marketing strategies with Instagram Ads.

Read More

Receive the latest Social news, tips & trends in your inbox.