Articles

Double 11: The Ultimate Chinese Shopping Festival

Double 11: The Ultimate Chinese Shopping Festival

How about reaching $39.5 billion sales in 24 hours?  This was the power of Tmall Double 11 in 2019, easily surpassing its western counterparty Amazon Prime Day ($7.16 billion) or Cyber Monday ($9.4..

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Chinese Influencers Marketing Strategy: Find out what suits you best

Chinese Influencers Marketing Strategy: Find out what suits you best

Looking around the globe, China is probably the market that relies on influencers and celebrities the most. The fierce competition and picky customers in this market are pushing brands, marketers,..

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Reels: Instagram officially competes with Tik Tok

Reels: Instagram officially competes with Tik Tok

  In the last blogpost we talked about the Tik Tok sprint and the differential value that the application offered to an increasingly active community in the consumption of video content.   Today we..

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Grabbing short-video chance in China

Grabbing short-video chance in China

Living in a fast-paced society, people are consuming more video contents to get entertainment, knowledge and information without much effort. 

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Tik Tok: Top Speed

Tik Tok: Top Speed

More than a long distance race, the Tik Tok trajectory can be understood as a sprint. A constant viralization according to current expansion times.

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