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Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.

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Blog

Blog

AI Mode

“AI Mode”: Google’s new search engine that (once again) changes the rules of the game

Until now, we searched. Now, Google thinks for us. The so-called Modo IA or AI Mode has just landed in Spanish. Yes, it’s official: Google has launched in Spain the most advanced version of its search engine one that doesn’t just find answers… it...

Read More
ChatGPT & Shopify

ChatGPT enters e-commerce: this is what shopping without leaving the chat will be like

Until now, talking to a chatbot was useful for solving questions or finding inspiration. But since September 2025, ChatGPT can complete a full...

Read More

AI-powered Lead Ads: How automation is redefining demand generation

For years, demand generation was a numbers game: spend more to get more leads and hope that a few would actually buy. Lead Ads from platforms like...

Read More

Instant messaging: from chatting with friends to selling more

Instant messaging is no longer just “a quick way to talk to someone”: it has become the main communication channel of the modern world. What began as...

Read More
rich media

What is Rich Media and how to incorporate it into your strategy?

The fundamental goal of any advertising campaign is to attract the user's attention and convert them into customers. However, in an increasingly...

Read More
What is GEO and key strategies for content relevance

What is GEO and key strategies for content relevance

A new paradigm is emerging: Generative Engine Optimization (GEO). This innovative approach leverages the power of generative AI to revolutionize how...

Read More
Pinterest IA

Pinterest and Artificial Intelligence: How AI is revolutionising inspiration and e-commerce

The relationship between Pinterest and Artificial Intelligence (AI) has radically transformed the way users discover, save, and consume visual ideas...

Read More
Meta Ads

Meta Ads in the post-iOS14 era: how to consolidate data and not get lost in attribution

The Meta Ads ecosystem changed radically with the arrival of iOS14.5 and Apple’s transparency policy (ATT). Until then, brands could attribute...

Read More
GA4

Google Ads: from last click to DDA, how to consolidate data and not get lost in attribution

Until recently, measuring in Google Ads was quite simple: a user clicked on an ad, made a purchase, and… done, attributed. But the digital ecosystem...

Read More
social media

From Always On to Always Drop: the new content strategy for social media

For more than a decade, social media strategies have relied on a mantra repeated ad nauseam: always be present. The reasoning seemed logical: if you...

Read More
AI Mode

clock 3 min read

“AI Mode”: Google’s new search engine that (once again) changes the rules of the game

Until now, we searched.Now, Google thinks for us. The so-called Modo IA or AI Mode has just landed in Spanish. Yes, it’s official: Google has launched in Spain the most advanced version of its search engine one that doesn’t just find answers… it ...

Read More
ChatGPT & Shopify

clock 3 min read

ChatGPT enters e-commerce: this is what shopping without leaving the chat will be like

Until now, talking to a chatbot was useful for solving questions or finding inspiration.But since September 2025, ChatGPT can complete a full purchase

Read More

clock 3 min read

AI-powered Lead Ads: How automation is redefining demand generation

For years, demand generation was a numbers game: spend more to get more leads and hope that a few would actually buy.Lead Ads from platforms like ...

Read More

clock 3 min read

Instant messaging: from chatting with friends to selling more

Instant messaging is no longer just “a quick way to talk to someone”: it has become the main communication channel of the modern world. What began as...

Read More
rich media

clock 6 min read

What is Rich Media and how to incorporate it into your strategy?

The fundamental goal of any advertising campaign is to attract the user's attention and convert them into customers. However, in an increasingly...

Read More
What is GEO and key strategies for content relevance

clock 7 min read

What is GEO and key strategies for content relevance

A new paradigm is emerging: Generative Engine Optimization (GEO). This innovative approach leverages the power of generative AI to revolutionize how...

Read More
Pinterest IA

clock 3 min read

Pinterest and Artificial Intelligence: How AI is revolutionising inspiration and e-commerce

The relationship between Pinterest and Artificial Intelligence (AI) has radically transformed the way users discover, save, and consume visual ideas...

Read More
Meta Ads

clock 4 min read

Meta Ads in the post-iOS14 era: how to consolidate data and not get lost in attribution

The Meta Ads ecosystem changed radically with the arrival of iOS14.5 and Apple’s transparency policy (ATT). Until then, brands could attribute...

Read More
GA4

clock 5 min read

Google Ads: from last click to DDA, how to consolidate data and not get lost in attribution

Until recently, measuring in Google Ads was quite simple: a user clicked on an ad, made a purchase, and… done, attributed. But the digital ecosystem...

Read More
social media

clock 4 min read

From Always On to Always Drop: the new content strategy for social media

For more than a decade, social media strategies have relied on a mantra repeated ad nauseam: always be present. The reasoning seemed logical: if you...

Read More
 
 

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