Articles

Always improving: new alliances for our fashion and lifestyle customers

Always improving: new alliances for our fashion and lifestyle customers

It is said that everything that does not add up, subtracts. Advertising on social networks is as or more demanding than many other industries (digital or not) in full growth. Leading means selecting..

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Mentions vs hashtags: the new trend

Mentions vs hashtags: the new trend

The mentions take all the power in conversations with your users. You have to be more connected to mentions than ever before. Even more consumer-centric strategies Earlier this year, Instagram..

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Google publishes the case study from Stradivarius

Google publishes the case study from Stradivarius "Women Talk"

The official Google blog (Think With Google Spain) has published the case study of the "Women Talk" campaign from Stradivarius (Inditex group) where YouTube acquires a leading role.  

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Latin America leads investment in digital advertising

Latin America leads investment in digital advertising

Latin America is the region where digital advertising spending will grow the most compared to other markets.  

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ETNIA X SONAR, a cutting-edge strategy

ETNIA X SONAR, a cutting-edge strategy

The eyewear brand Etnia Barcelona is committed to sponsoring Sonar, the International Festival of Advanced Music. This is how they put forward their network strategy to strengthen their brand.  

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