Last year we talked about the expansion of programmatic advertising; the arrival of shopping solutions on TikTok, Twitter, and Pinterest; and the emergence of the metaverse. All of these are still the talk of the industry, but what will we be...
Read MoreSmart Bidding is the Google Ads feature that serves to automatically optimise your ad bids based on the likelihood that your ads will generate a...
YouTube is a success for creators and brands in developing their own content creation. Users use the platform to connect with their favourite...
Since its launch in 2005, Google Analytics has become the basic tool for any digital marketer to measure their digital marketing strategies. In order...
When we talk about the Snapchat audience, we are referring to approximately more than 347 million users globally. The countries with the most...
Pinterest is a very interesting platform for advertising. Users are looking for inspiration about products and services, and on the platform's main...
TikTok Shopping is proof that social networks are no longer just for socializing, but have also become tools capable of increasing sales.
Recently,...
When it comes to launching a Facebook Ads campaign, we are faced with a large number of decisions that we must make in order for our ads to achieve...
Managing a Paid Media campaign involves making many decisions like choosing a target, finding the audience to impact, getting suitable placements for...
Ads appearing on YouTube are becoming increasingly important for companies' digital positioning strategy on social media. This platform helps you...
