[Ebook] How to plan for an unstoppable peak season
Master high seasons with strategy, data, and automation. Discover how to optimize your campaigns during peak demand periods with strategies based on market analysis and consumer behavior.
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Black Friday, Cyber Monday, Christmas, Boxing Day… in the United Kingdom, the last quarter of the year is not just a commercial season: it’s the battlefield of digital marketing. Over these three months, brands allocate up to 30% of their annual ad...
Read More
For years, brands have pursued the same goal: to reach the right audiences, at the right time, with a relevant message. But the way to achieve it has...
For over a decade, the click has been the official currency of digital marketing. CTR, CPC, website traffic… everything revolved around that tiny...
In recent months, Amazon has hit the accelerator with a new generation of ad formats that go far beyond the typical Sponsored Products or Sponsored...
In recent years, the behavior of digital travelers has completely changed. They no longer plan weeks in advance or limit themselves to searching on...
Starting a conversation on WhatsApp is only the first step. For years, many brands measured the success of their campaigns by a single metric: how...
For years, product catalogs have been the silent heart of digital advertising. Thousands of SKUs connected to automated campaigns, dynamic audiences,...
Every year, seasonal marketing follows the same ritual: brands start their engines in mid-November, paid media teams adjust budgets in panic mode,...
The traditional funnel no longer works For years, brands have followed a linear model: awareness → consideration → conversion → loyalty. But today’s...
For years, brands have invested millions in capturing attention… and only that: attention. The real challenge has always been turning that attention...
4 min read
Black Friday, Cyber Monday, Christmas, Boxing Day… in the United Kingdom, the last quarter of the year is not just a commercial season: it’s the battlefield of digital marketing. Over these three months, brands allocate up to 30% of their annual ad...
Read More
3 min read
For years, brands have pursued the same goal: to reach the right audiences, at the right time, with a relevant message. But the way to achieve it has...
4 min read
For over a decade, the click has been the official currency of digital marketing. CTR, CPC, website traffic… everything revolved around that tiny...
3 min read
In recent months, Amazon has hit the accelerator with a new generation of ad formats that go far beyond the typical Sponsored Products or Sponsored...
3 min read
In recent years, the behavior of digital travelers has completely changed. They no longer plan weeks in advance or limit themselves to searching on...
3 min read
Starting a conversation on WhatsApp is only the first step. For years, many brands measured the success of their campaigns by a single metric: how...
2 min read
For years, product catalogs have been the silent heart of digital advertising. Thousands of SKUs connected to automated campaigns, dynamic audiences,...
3 min read
Every year, seasonal marketing follows the same ritual: brands start their engines in mid-November, paid media teams adjust budgets in panic mode,...
3 min read
The traditional funnel no longer works For years, brands have followed a linear model: awareness → consideration → conversion → loyalty. But today’s...
4 min read
For years, brands have invested millions in capturing attention… and only that: attention.The real challenge has always been turning that attention...
