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Google Tag Manager

Ultimate guide to Conversions API implementation with Google Tag Manager

En el ecosistema de la publicidad online, la medición es crucial para lograr un retorno positivo de la inversión. Tradicionalmente, la medición se basaba en las cookies de terceros almacenadas en los navegadores, que plataformas como Facebook o...

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picos estacionales google ads

Google Ads for Seasonal Peaks: Strategies to maximize performance

The ability to adapt to different times of the year can make the difference between success and a missed opportunity. This adaptability is crucial...

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Connected TV

Connected TV: What it is and how it works

In the digital age, advertising has undergone a radical transformation, and Connected TV (CTV) has positioned itself as a key component in the...

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media planning

How to create a media planning strategy

In the dynamic world of advertising and marketing, media planning emerges as a critical component of successful campaigns. The ability to reach the...

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mastering ad creatives adsmurai

Mastering ad creatives

Nowadays the power to influence, persuade, and entice customers lies in the art of creating product ad creatives that resonate and captivate. Whether...

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visualización de datos

Powering Google Analytics 4 Data Visualisation with Looker Studio

The evolution of web analytics from the familiar practices of Universal Analytics to the introduction of Google Analytics 4 has marked a significant...

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rich media

What is Rich Media and how to incorporate it into your strategy?

The fundamental goal of any advertising campaign is to attract the user's attention and convert them into customers. However, in an increasingly...

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presencia online

How to organise and optimise your brand's online presence

In today's digital age, having a strong online presence has become more than an option - it is a necessity. Online presence is the virtual shop...

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data retention ga4

Mastering data retention in GA4

Migrating from Universal Analytics to Google Analytics 4 (GA4) can be a transformative step for your data analytics. However, amidst the excitement...

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tiktok attribution analytics

Everything you need to know about TikTok's Attribution Analytics

In the ever-evolving landscape of social media marketing, understanding the impact of your advertising efforts is paramount. Marketers rely on a...

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