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marketing mix modeling

Activation of Marketing Mix Modeling: How to move from theory to action

Nowadays, virtually every brand understands that measuring the impact of marketing actions is not optional. It's like knowing you should hit the gym… but lifting 100 kilos of deadweight without snapping something is a whole different story. However,...

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product feed optimization

Product Feed Optimization: A Key Strategy for E-Commerce Growth

Product feed optimization is a key aspect for e-commerce today, as it can have a significant impact on the visibility, performance and success of...

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influencer marketing

The strategic power of influencer marketing in the digital world

Influencer marketing has become one of the most powerful digital strategies for brands that want to authentically connect with their audiences. More...

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Meta Advantage

Automation and performance: discover Meta Advantage solutions

Tired of manually setting up campaigns and not getting the expected results? Welcome to the world of Meta Advantage! Meta’s solution redefines...

Read More
Google Tag Gateway

Google Tag Gateway: The (r)evolution of cookieless measurement

For some time now, advertising platforms and browsers have taken user privacy very seriously. This has forced brands to change how they collect and...

Read More
Campañas de TikTok

How to Sell More with TikTok Ads: A Guide for Your E-Commerce

TikTok is no longer just about dances and viral trends. If you have an e-commerce business and you're still not investing in TikTok Ads, spoiler...

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Data Driven

Data-Driven Media Planning: How to use real-time data to plan better and make smarter decisions

In a digital environment marked by platform fragmentation, rapid change, and the pressure to maximize results, media planning needs to evolve. It's...

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amazon ads

Multiply your sales: The power of A+ Content on Amazon and other marketplaces

In a world where attention spans are shorter than a TikTok video, standing out on marketplaces like Amazon, Walmart, or Mercado Libre is no longer...

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offline conversion

How to measure offline sales in Meta Ads (without losing your mind): The magic of the Offline Conversions API

Ever launched a Facebook or Instagram campaign, only to see your store flood with customers… but with no way to prove it was thanks to your ads?...

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facebook ads optimization

8 tips to optimise your Facebook Ads campaigns

Optimizing your ads on Meta is like trying to find the best coffee shop in your city: it can be a challenge, but it's worth it. This will bring "huge...

Read More
marketing mix modeling

clock 2 min read

Activation of Marketing Mix Modeling: How to move from theory to action

Nowadays, virtually every brand understands that measuring the impact of marketing actions is not optional. It's like knowing you should hit the gym… but lifting 100 kilos of deadweight without snapping something is a whole different story. However,...

Read More
product feed optimization

clock 6 min read

Product Feed Optimization: A Key Strategy for E-Commerce Growth

Product feed optimization is a key aspect for e-commerce today, as it can have a significant impact on the visibility, performance and success of...

Read More
influencer marketing

clock 5 min read

The strategic power of influencer marketing in the digital world

Influencer marketing has become one of the most powerful digital strategies for brands that want to authentically connect with their audiences. More...

Read More
Meta Advantage

clock 5 min read

Automation and performance: discover Meta Advantage solutions

Tired of manually setting up campaigns and not getting the expected results? Welcome to the world of Meta Advantage! Meta’s solution redefines...

Read More
Google Tag Gateway

clock 2 min read

Google Tag Gateway: The (r)evolution of cookieless measurement

For some time now, advertising platforms and browsers have taken user privacy very seriously. This has forced brands to change how they collect and...

Read More
Campañas de TikTok

clock 5 min read

How to Sell More with TikTok Ads: A Guide for Your E-Commerce

TikTok is no longer just about dances and viral trends. If you have an e-commerce business and you're still not investing in TikTok Ads, spoiler...

Read More
Data Driven

clock 3 min read

Data-Driven Media Planning: How to use real-time data to plan better and make smarter decisions

In a digital environment marked by platform fragmentation, rapid change, and the pressure to maximize results, media planning needs to evolve. It's...

Read More
amazon ads

clock 3 min read

Multiply your sales: The power of A+ Content on Amazon and other marketplaces

In a world where attention spans are shorter than a TikTok video, standing out on marketplaces like Amazon, Walmart, or Mercado Libre is no longer...

Read More
offline conversion

clock 2 min read

How to measure offline sales in Meta Ads (without losing your mind): The magic of the Offline Conversions API

Ever launched a Facebook or Instagram campaign, only to see your store flood with customers… but with no way to prove it was thanks to your ads? ...

Read More
facebook ads optimization

clock 11 min read

8 tips to optimise your Facebook Ads campaigns

Optimizing your ads on Meta is like trying to find the best coffee shop in your city: it can be a challenge, but it's worth it. This will bring "huge...

Read More
 
 

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