Optimize product feed across platforms
“At Laura Canada, we have an extensive inventory and a large customer base with varying preferences. We serve plus, petite and regular customers in French and English across Canada. These various permutations of customer segments each require a focused approach”.
Laura Canada faced the challenge of ensuring that they had optimized product feeds to display across all of their channels. Given the important budget associated with paid media, they required a dynamic tool with the ability to filter and apply rules to the product feed so as to maximize profitability.
Feeds by Adsmurai Marketing Platform
Laura Canada used Adsmurai Marketing Platform, as a unified source for all of their product feed information. It is an efficient, intuitive, and dynamic tool that has streamlined the process of feed optimization.
Laura Canada could easily manage multiple feeds and apply adjustments and optimizations that allow them to target their audiences efficiently.