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Alba Millán

Alba trabaja actualmente como Head of Customer Success en Adsmurai. Cuenta con más de 6 años de experiencia en medios digitales de pago, principalmente en los sectores de la belleza y la moda, para guiar con maestría a las marcas hacia el logro de sus objetivos. Anteriormente responsable de la gestión de marcas de alta gama a nivel internacional, posee un profundo conocimiento de los desafíos únicos que enfrentan estas industrias. Su profundo conocimiento en estrategia de medios de pago, especialmente en el ámbito de las marcas de lujo, le permite anticipar las necesidades de los clientes, implementar soluciones efectivas y optimizar el éxito de las campañas. Al aprovechar todo el potencial de la plataforma de marketing de Adsmurai, aborda las necesidades específicas de cada marca, impulsando sus estrategias digitales al siguiente nivel, logrando constantemente resultados excepcionales y construyendo relaciones sólidas y duraderas con los clientes.

optimizar feeds

clock 3 min read

Catalogue optimisation: how to transform your data into campaigns that sell

In an overcrowded digital landscape where every click counts and every second of attention is gold, brands face the same challenge: show the right product, to the right person, at the right time. Until recently, that relied on intuition, manual...

Catalogs ai

clock 2 min read

AI catalogue analysis: the new lever for efficiency in catalogue campaigns

For years, product catalogs have been the silent heart of digital advertising. Thousands of SKUs connected to automated campaigns, dynamic audiences,...

product performance

clock 3 min read

Product Performance: How to optimize your catalog in real time?

In the competitive world of e-commerce, optimization is not just a best practice, it is a necessity. To stand out and maximize your sales, you need...

google shopping

clock 6 min read

Optimizing your e-commerce with Google Shopping

Google Shopping isn't just an online storefront: it's the storefront. If you have an e-commerce business and aren't using it well, you're leaving...

product feed optimization

clock 6 min read

Product Feed Optimization: A Key Strategy for E-Commerce Growth

Product feed optimization is a key aspect for e-commerce today, as it can have a significant impact on the visibility, performance and success of...

Dynamic ads

clock 6 min read

How dynamic product ads can boost your marketing strategy

If you've ever felt bombarded by ads for products you don't even remember looking at, welcome to the club! But instead of blaming technology, why not...

feed management

clock 11 min read

What is feed management and why is it important for your e-commerce?

In the world of e-commerce, reaching your target audience, generating traffic, and increasing product visibility across multiple platforms are key...

dynamic ads

clock 4 min read

Creative scalability in paid social: The superpower your strategy needs (and you're not using well yet)

Want to test more creatives in your campaigns? Of course you do. In the world of Paid Social, scaling campaigns isn’t just about throwing more money...

 
 

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