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Kata by Adsmurai

Marketing AI designed to amplify your team and accelerate growth.

Kata connects your data, context and expertise with specialised marketing agents, helping teams move faster, make sharper decisions and turn everyday operations into measurable business growth.

Build your use case with Adsmurai Discover Kata
Your data stays yours No AI training on client data Human-controlled actions
250+ Native marketing tools
12+ Years building marketing technology
11 Languages
RLS Organisation-level isolation

Trusted by brands running connected growth systems

From prompts to business objectives

AI that understands the goal, not just the task.

Kata amplifies the way marketing teams work with AI: instead of breaking work into isolated prompts, teams define the objective and let agents gather context, plan the workflow, execute across connected tools and return outputs ready to review.

01

Built on context

Kata works with the active context of your organisation: brands, clients, campaigns, tools, previous decisions and business objectives.

02

Plans the next best action

Agents break the objective into steps, identify the tools required and build a clear path from request to execution.

03

Executes inside your stack

Kata works across connected tools such as AMP, Drive, Jira, HubSpot, reporting, campaigns and creative workflows.

04

Returns work ready to review

Reports, briefs, insights, campaign actions and creative outputs come back structured, traceable and ready for your team to validate.

Amplification, not replacement

Your team decides. Kata executes.

Kata is not built to replace marketing teams. It removes repetitive operational work, surfaces context faster and gives experts more space to apply strategic judgement where it matters most.

Without Kata

Teams lose time moving work between tools.

  • Fragmented reporting across platforms.
  • Manual copy-paste between systems.
  • Context lost between tasks and teams.
  • Slow execution on repetitive workflows.
With Kata

Experts focus on decisions while agents prepare and execute governed workflows.

  • Objectives translated into structured action plans.
  • Agents connected to your real marketing stack.
  • Outputs ready to review, refine and activate.
  • Human approval for every sensitive action.

What Kata can do

AI agents connected to the systems that move your marketing.

Kata combines AI models, native marketing tools and controlled integrations so agents can work across campaigns, reporting, feeds, content, data and workflows from one connected environment.

Campaign operations

Move from campaign management to campaign orchestration.

Kata agents can read campaign structures, prepare bulk changes, monitor budgets, detect pacing issues and turn operational requests into structured actions across paid media workflows.

Campaign operations dashboard for Kata AI agents

Reporting & insights

Turn fragmented reporting into answers your team can act on.

Generate reports, explain anomalies, summarise performance, detect trends and prepare outputs that help teams move faster from data review to decision-making.

Reporting and insights dashboard for Kata AI agents

Feeds & creative

Connect product data, brand assets and creative execution.

Work across product feeds, catalogues and creative workflows to generate, adapt and organise assets with the context of your brand, campaign objectives and channel requirements.

Feeds and creative workflow for Kata AI agents

Workspace

Bring AI-powered workflows into the tools your team already uses.

Operate across everyday work surfaces such as Drive, Docs, Sheets, Slides, Calendar, Gmail, Jira and HubSpot, helping teams reduce manual handoffs and keep context connected.

Workspace productivity integrations for Kata AI agents

Measurement

Turn measurement data into trusted AI context.

Connect your measurement layer so agents can work with tracking, first-party signals, attribution, MMM and performance data in a more structured and reliable way.

Measurement data context for Kata AI agents

Media generation

Generate and adapt media with brand context built in.

From image and video generation to audio, editing and upscaling, Kata connects creative generation capabilities with brand context, campaign needs and marketing workflows.

Media generation workflow for Kata AI agents
BUILT ON AMP

Powered by the marketing technology layer already connecting data, media and measurement

AMP is the operational foundation that connects campaigns, feeds, planning, measurement, reporting and optimisation. Kata brings Marketing AI into that ecosystem so agents can work with real context, specialised tools and governed execution.
Explore AMP

Safe actions, trusted AI

AI that can act, but always under control.

Kata is built for marketing teams that need speed without losing governance. Agents can help execute work across connected tools, while sensitive actions remain protected by permissions, traceability and human validation.

Human control

Critical actions stay in your hands.

Kata can prepare actions, recommendations and outputs, but sensitive changes are designed to be reviewed and approved before they affect campaigns, data or connected systems.

Permissions

Access follows your organisation rules.

Agents only work with the tools, data and actions each user is allowed to access, keeping workflows aligned with roles, teams and governance policies.

Traceability

Every action leaves a clear trail.

Requests, context, outputs and approved actions can be tracked, helping teams understand what happened, who validated it and how decisions were made.

Data privacy

Your data stays yours.

Kata is designed around a privacy-first approach: customer data is not used to train AI models, and access to connected tools happens only within the permissions you define.

Enterprise isolation

Context is isolated by organisation.

Each organisation’s context, data and workflows remain logically separated, reducing cross-client exposure and supporting secure operational use.

How it works

From objective to output, in one connected flow.

Kata turns a business objective into a structured workflow: it gathers the right context, plans the next steps, executes through connected tools and brings the work back for your team to review.

01

Define the objective

Start with a clear goal, such as preparing a performance report, analysing a campaign issue, generating a brief or organising the next actions for a client.

02

Gather the context

Kata connects to the tools, data and knowledge sources available to that user, bringing together the information needed to understand the request properly.

03

Plan and execute

The agent breaks the objective into steps, selects the right tools and prepares the work, from analysis and summaries to campaign actions or operational outputs.

04

Review and decide

Your team receives a structured output ready to review, refine, approve or activate, with sensitive actions kept under human control.

Connected ecosystem

Built to work with the tools your team already uses.

Kata connects AI models, productivity tools, automation platforms and Adsmurai’s marketing technology layer so agents can work with real context across your daily workflows.

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Drive Google Docs Google Sheets Google Slides Gmail Calendar YouTube WhatsApp Drive Google Docs Google Sheets Google Slides Gmail Calendar YouTube WhatsApp
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Co-innovation starts here

Ready to build your first Marketing AI use case?

Kata is available for Adsmurai clients through a coinnovation programme designed to turn real marketing challenges into connected, governed AI workflows.

Build your use case with Adsmurai