Built on context
Kata works with the active context of your organization: brands, clients, campaigns, tools, previous decisions and business goals.
Kata by Adsmurai
Kata connects data, business context, tools and expertise with AI agents specialized in marketing, helping teams automate workflows, make better decisions and turn day-to-day operations into measurable business growth.
Trusted by brands running connected growth systems

From prompts to business goals
Kata amplifies the way marketing teams work with AI: instead of breaking work into isolated prompts, teams define the goal and agents gather context, plan the workflow, execute actions in connected tools and return results ready to review.
Kata works with the active context of your organization: brands, clients, campaigns, tools, previous decisions and business goals.
AI agents break the goal into steps, identify the tools needed and build a clear route from request to execution.
Kata works with connected tools such as AMP, Drive, Jira, HubSpot, reporting, campaigns and creative workflows.
Reports, briefs, insights, campaign actions and creative outputs come back structured, traceable and ready for your team to validate.
Amplification, not replacement
Kata AI is not designed to replace marketing teams. It reduces repetitive operational work, brings context faster and gives experts more space to apply strategic judgement where it really matters.
What Kata can do
Kata combines AI models, native marketing tools and controlled integrations so agents can work across campaigns, reporting, feeds, content, data, measurement and workflows from one connected environment.
Campaign operations
Kata agents can read campaign structures, prepare bulk changes, monitor budgets, detect pacing issues and turn operational requests into structured actions within paid media workflows.

Reporting & insights
Generate reports, explain anomalies, summarize performance, detect trends and prepare outputs that help teams move faster from data analysis to decision-making.

Feeds & creative
Work with product feeds, catalogs and creative workflows to generate, adapt and organize assets with the context of your brand, campaign goals and channel requirements.

Workspace
Operate across daily work surfaces such as Drive, Docs, Sheets, Slides, Calendar, Gmail, Jira and HubSpot, helping teams reduce manual tasks and keep context connected.

Measurement
Connect your measurement layer so agents can work with tracking, first-party data, attribution, MMM and performance data in a more structured, secure and reliable way.

Media generation
From image and video generation to audio, editing and upscaling, Kata connects creative generation capabilities with brand context, campaign needs and marketing workflows.

Powered by the marketing technology layer that already connects data, media, campaigns and measurement.
Adsmurai Marketing Platform (AMP) is the operational foundation that connects campaigns, feeds, planning, measurement, reporting and optimization. Kata brings Marketing AI into that ecosystem so agents can work with real context, specialized tools and governed execution.
Safe actions, trusted AI
Kata is designed for marketing teams that need speed without losing governance. Agents can help execute work in connected tools, while sensitive actions remain protected through permissions, traceability and human validation.
Kata can prepare actions, recommendations and outputs, but sensitive changes are designed to be reviewed and approved before impacting campaigns, data or connected systems.
Agents only work with the tools, data and actions each user has access to, keeping workflows aligned with roles, teams and governance policies.
Requests, context, outputs and approved actions can be traced so teams understand what happened, who validated it and how decisions were made.
Kata is designed with a privacy-first approach: client data is not used to train AI models, and access to connected tools only happens within the permissions you define.
Each organization’s context, data and workflows remain logically separated, reducing cross-client exposure and supporting safe operational use.
How it works
Kata turns a business goal into a structured workflow: it gathers the right context, plans the next steps, executes through connected tools and returns the work to your team for review.
Start with a clear goal, such as preparing a performance report, analyzing a campaign issue, generating a brief or organizing the next actions for a client.
Kata connects to the tools, data and knowledge sources available to each user, gathering the information needed to understand the request correctly.
The agent breaks the goal into steps, selects the right tools and prepares the work, from analysis and summaries to campaign actions or operational outputs.
Your team receives a structured output, ready to review, refine, approve or activate, while sensitive actions remain under human control.
Connected ecosystem
Kata connects AI models, productivity tools, automation platforms and Adsmurai’s marketing technology layer so agents can work with real context across your daily workflows.
Co-innovation starts here
Kata is available to Adsmurai clients through a co-innovation program designed to turn real marketing challenges into connected, governed and measurable AI workflows.