Attribution beyond the digital channel
We design offline data upload and normalization processes that guarantee a high match rate, avoiding duplication and bias. Thus, your platforms can identify which users who interacted digitally ended up converting outside the online environment.
This translates into more reliable reports, better informed decisions and campaigns optimized to real conversions, not just forms.
Offline and online in a single system
We centralize signals from different sources (CRM, point of sale, surveys, phone records...) to create a unified data architecture. Thanks to our connections, each offline event can feed audiences, optimization rules and unified media reporting.
We connect business reality with the logic of advertising platforms, without losing information along the way.
01. Integrations with CRM, POS or internal systems
Custom connections that allow you to send offline conversions automatically or manually depending on your technical resources.
02. Data normalization and hashing for high accuracy
We apply robust processes to ensure data quality and maximize match rate on platforms such as Meta.
03. Attribution based on real events
We moved from a cost per lead logic to a cost per effective conversion logic: reservations, sales, qualified calls...
04. Better defined audiences and realistic reporting
Offline signals not only help to optimize, they also allow to enrich audiences and improve future segmentation.
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