Offline Data Solutions

From physical to digital: measure what really matters.

Connect offline data from your CRM, physical stores or sales systems with digital advertising platforms to measure, attribute and optimise campaigns based on real business results.

Talk to our team

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Offline Data Solutions

Integrate the offline channel into your data strategy.

Connect offline sales, calls, bookings and CRM data with your digital campaigns to measure real business impact and optimise beyond the lead.

Offline data integration dashboard with CRM, physical POS, bookings, attributions and connected sources

Connections that bridge two worlds

Through custom integrations with Meta, Google or TikTok, we link offline sales data, calls or bookings directly with your digital campaigns, helping you optimise beyond the lead.

Advanced omnichannel measurement

We capture and structure offline events so your campaigns optimise for real conversions, such as enrolments, in-store purchases or qualified calls, giving you a more complete view of ROAS.

Gradual implementation adapted to your reality

Not all businesses have the same technological maturity. That is why we design flexible integration models, from manual uploads to full automation through APIs and daily synchronisation.

Offline attribution

Attribution beyond the digital channel

We design offline data upload and normalisation processes that ensure a high match rate, avoiding duplication and bias.

This allows your platforms to identify which users who interacted digitally ended up converting outside the online environment, turning offline actions into useful optimisation signals.

The result: more reliable reports, better-informed decisions and campaigns optimised for real conversions, not just forms.

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Unified data system

Offline and online in a single system

We centralise signals from different sources, including CRM, point of sale, surveys and phone records, to create a unified data architecture.

Thanks to these connections, every offline event can feed audiences, optimisation rules and unified media reporting.

We connect business reality with the logic of advertising platforms, without losing information along the way.

Partnerships

Official partners of the platforms where your brand grows.

Our work is backed by partnerships with leading platforms that help us access innovation, best practices and capabilities to activate smarter, faster and more measurable marketing.

Platform partners where growth happens.

We collaborate with the main digital platforms to help brands connect strategy, media activation, data and creativity across the environments where their audiences discover, engage and convert.

Offline Solutions to connect business reality with media optimisation.

Offline conversions often hold the real value of a campaign: sales, bookings, calls, store visits or qualified leads that happen outside the digital environment.

We connect those signals with your advertising platforms through custom integrations, data normalisation and attribution logic, helping your campaigns optimise towards real business outcomes.

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Integrations with CRM, POS or internal systems

Custom connections that allow you to send offline conversions automatically or manually, depending on your technical resources.
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Data normalisation and hashing for high accuracy

We apply robust processes to ensure data quality and maximise match rate on platforms such as Meta.
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Attribution based on real events

We move from a cost per lead logic to a cost per effective conversion logic: reservations, sales, qualified calls or in-store actions.
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Better defined audiences and realistic reporting

Offline signals not only help optimise campaigns, they also enrich audiences and improve future segmentation.

What kind of offline events can I integrate?

You can integrate in-store purchases, calls, reservations, interviews, point-of-sale registrations, enrolments and any other conversion that happens outside the web environment.

What platforms are supported?

We support platforms such as Meta, Google Ads and TikTok, among others. We adapt the format and data structure to the technical requirements of each platform.

What is the impact of this integration?

It improves attribution, enables optimisation based on real events instead of only leads, refines audiences and provides reports with a ROAS that better reflects your business reality.

Offline impact starts here

Ready to connect offline conversions with your digital strategy?

Build an Offline Solutions strategy designed to integrate CRM, point-of-sale and physical channel data with your media platforms, improving attribution, audience quality and optimisation based on real business results.

Talk to our team