Skip to the main content.
Facebook Instagram Linkedin X

GROWTH STRATEGY

Strategy
Digital Strategies Market Research Consulting Technical Audit

MEDIA PLANNING

Planning & Control
Media Planning Budget Control Marketing Mix Modeling

CATALOG & COMMERCE

Catalog Management
Feeds & Creatives Product Performance Dynamic Creative Templates

CREATIVE PRODUCTION

Creativity
Media Productions Design & Creatives TikTok Creative Exchange

MEDIA ACTIVATION

Omnichannel Activation
Paid Social SEM & PPC Conversational AI Ads Retail Media Programmatic Advertising SEO & GEO Content Marketing Web Development & UX/UI Community Management Influencer Marketing

DATA & MEASUREMENT

Data
First-party Tracking GA4 & Advanced Analytics Dashboards & Reporting Offline Data Integration

AI SEARCH & VISIBILITY

AI Visibility
Brand Tracker AI Visibility Monitoring Search Visibility Strategy

Adsmurai MMMs

Measure the real impact of your media investment.

Use Marketing Mix Modeling to understand how each channel contributes to business results, optimise budget allocation and make smarter investment decisions with a clearer view of incremental impact.

Talk to our team

Trusted by brands using technology, data and smarter tracking to grow.

Alcampo Wilson Mango FC Barcelona Logitech Desigual

Incremental measurement

Measure the true contribution of every channel.

Evaluate the real impact of each media channel on sales, revenue and business KPIs. MMMs helps you understand which investments generate incremental value and where to adjust your strategy with more confidence.

Marketing Mix Modeling incremental impact measurement

Strategic optimisation

Allocate budget where it creates the most value.

Integrate digital, offline and external factors to understand how your marketing mix performs over time. Detect saturation, avoid diminishing returns and optimise budget allocation across channels with a more complete view of business impact.

Marketing Mix Modeling strategic budget optimisation

Privacy-safe intelligence

Measure performance without relying on user-level data.

Build reliable measurement in a privacy-restricted environment. MMMs provides a statistical, aggregated approach that helps teams evaluate marketing effectiveness while staying aligned with privacy requirements and changing data regulations.

Marketing Mix Modeling privacy-safe measurement

Key features

Connect data, decisions and results to maximise your investment.

Adsmurai MMMs helps teams understand the real impact of marketing, optimise budgets and make strategic decisions with a more complete view of performance.

Decision-making supported by predictive models

Anticipate scenarios, compare potential outcomes and adjust your strategy with models that help estimate the impact of each investment decision.

Efficient budget allocation

Identify which channels generate the highest incremental return and redistribute investment towards the levers that create the most business value.

Integrated omnichannel analysis

Evaluate online channels, offline investments and external factors in one connected view to understand how each variable contributes to business results.

Incremental impact measurement

Understand the additional value each channel brings to growth and adjust your campaigns to maximise results beyond traditional attribution.

Google-certified measurement

Trusted and certified by Google.

Officially certified in Incrementality Measurement and recognised as a Google Meridian Partner, Adsmurai helps brands build scalable, privacy-safe and actionable MMM solutions.

Google Incrementality Measurement Certification
Google Meridian Partner badge

Connected ecosystem

Built to connect with the tools powering modern marketing.

AMP connects media, commerce, analytics, CRM, data and AI environments into one operational layer, helping teams work with cleaner signals, faster execution and better control.

Meta Google Ads TikTok Pinterest LinkedIn Amazon Ads Criteo Snapchat Meta Google Ads TikTok Pinterest LinkedIn Amazon Ads Criteo Snapchat
BigQuery Google Analytics Tag Manager Merchant Center Salesforce SAP HCL Marketing ChatGPT BigQuery Google Analytics Tag Manager Merchant Center Salesforce SAP HCL Marketing ChatGPT
Shopify WooCommerce Magento VTEX Awin Taboola Search Ads Naver Shopify WooCommerce Magento VTEX Awin Taboola Search Ads Naver

FAQs

Any doubts? We solve them for you.

Everything you need to know about granularity, budget optimisation, incrementality and predictive analysis with Adsmurai MMMs.

What level of granularity can the model work with?

Adsmurai MMMs can provide insights at channel level and by campaign type, such as awareness, consideration or performance.

This level of granularity helps evaluate the real effectiveness of investment at each funnel stage, detect channel saturation and adjust the media mix to maximise budget efficiency.

How is multichannel budget optimisation carried out?

With Budget Allocator, you can analyse historical investment scenarios and receive recommendations on the optimal budget distribution.

The model considers each channel’s past performance and saturation point to help maximise ROI and optimise return on investment across channels.

Can I work with multiple KPIs?

Yes, although each MMM model focuses on one main KPI to ensure a precise and objective comparison between channels.

If you need to measure different types of revenue or business outcomes, such as online revenue and offline revenue, a specific model can be created for each KPI. This helps ensure decisions reflect the reality of your business more accurately.

How are relevant variables selected for the analysis?

Marketing Mix Modeling can integrate contextual, organic and external variables to better explain incremental results.

Adsmurai’s team supports the selection of relevant variables, incorporating signals such as trends, seasonality, macroeconomic factors, events or organic activity to build a more accurate impact prediction.

How can I measure the incrementality of my investment?

Adsmurai MMMs measures the incremental impact of each investment by analysing channel spend and its real contribution to business results.

This helps evaluate the added value of each paid channel, adjust the media mix and make expansion decisions with a clearer view of incremental ROI.

Can I simulate different budget scenarios?

Yes. With Budget Allocator, you can simulate scenarios where the global budget increases or decreases.

The tool analyses channel saturation and recommends an optimal distribution to maximise efficiency, support large-scale planning and anticipate the potential impact of different investment scenarios.

Smarter measurement starts here

Ready to simplify tracking and strengthen your conversion data?

Set up One Tag to connect cleaner signals across platforms, reduce technical dependency and improve the reliability of your measurement infrastructure.

Talk to our team