Optimize your advertising spend with accurate performance insights
Discover the real impact of each channel, maximize the return on your investment and strategically allocate resources to accelerate your growth.












Where MMMs make the difference
Accurate measurement and strategic optimization with guaranteed compliance
Discover all that MMMs brings to you
- Real impact
- Strategies that add up
- Insurance and effect
Holistic and strategic optimization
Integrate data from digital and analog investments and external factors such as events or economic trends. Obtain predictive insights that allow you to allocate resources efficiently, avoiding diminishing returns and maximizing the incremental value of your investment.
Accurate incremental measurement
Evaluate the real impact of each advertising channel on sales and other key KPIs, optimizing budget allocation. Identify which channels generate the highest ROI and adjust your strategies based on actionable data.
Compliance and adaptability to privacy policies
MMM's is designed to ensure effective analysis in a privacy-restrictive environment. It offers a reliable statistical solution that respects regulations and provides accurate results without relying on individual data.
The key features of MMMs
Connecting data, decisions and results to maximize your investment

Decision making supported by predictive insights
Employ advanced models to anticipate results, optimize strategies and maximize the profitability of your advertising campaigns.

Efficient allocation of advertising budgets
Measure the impact of each channel on ROI to allocate resources strategically, ensuring results-oriented investments.

Integrated omnichannel analysis
Evaluate the performance of online and offline channels with a detailed breakdown by funnel stage and objectives, achieving a unified and actionable view.

Measuring incremental impact
Identify the additional value each channel brings to the conversion cycle and adjust your strategies to maximize the incremental growth of your business.

Tailored multichannel attribution
Analyze how each channel contributes in the sales funnel, highlighting the most effective strategies and aligning them with your business objectives.

Continuous monitoring of key KPIs
Track your key KPIs in real time, adjusting your campaigns to maximize results and maintain effectiveness.
All set for the demo?
Discover Adsmurai Marketing Platform
Adsmurai has been fulfilling all our needs from day one. The team clearly understood our challenges and the opportunities in crafted a solid media plan to help us grow.
Christophe Lephilibert, Christophe Lephilibert, Director of Marketing & Growth at Electromaps




Connect All your data and optimize your strategies
We integrate multiple key platforms, from advertising APIs to e-Commerces and CRMs, to centralize all information in one place. We use AI and Machine Learning to model and homogenize data, allowing you to make intelligent and efficient decisions in real time.
FAQs
Any doubts? In Adsmurai we solve them for you
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At what granularity can the model work to optimize the media mix?
Our Marketing Mix Modeling (MMM) solution offers insights at channel level and by campaign type (Awareness, Consideration, Performance). This allows you to evaluate the real effectiveness of the investment at each stage of the funnel and to detect the saturation of each channel, thus optimizing your media strategy. With this granularity, you can adjust the media mix to maximize budget efficiency at each stage.
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How is multichannel budget optimization performed with Adsmurai MMMs?
Our Budget Allocator tool allows you to analyze historical investment scenarios to provide recommendations on optimal budget allocation. This is based on the past performance of each channel and the optimal saturation point. This maximizes ROI and optimizes ROI in each channel.
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Can I work with multiple KPIs to maximize performance?
Each MMM model focuses on a single KPI, allowing for accurate and objective comparative analysis between channels. If you manage different types of revenue (e.g. Revenue Online and Revenue Offline), one model per KPI is required:
KPI = Revenue Online → Model A.
KPI = Offline Revenue → Model B.
This ensures data-driven decisions that reflect the reality of your business. -
How do I select relevant variables for effective predictive analytics?
Marketing Mix Modeling models integrate contextual and organic variables, offering a predictive analysis that identifies the real attribution of incremental results. You will be supported by our experts to select the most relevant variables and incorporate insights on trends, seasonality and macroeconomic factors. This allows for more accurate impact prediction and strategy optimization.
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How can I measure the incrementality of my investment to maximize ROI per channel?
Thanks to the inclusion of spend per channel, our MMM solution allows you to measure the incremental impact of each investment. This helps you evaluate the added value of each paid channel and adjust the media mix to maximize ROI and efficiency in your expansion strategy.
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Can I measure the incrementality of my organic channels for data-driven decisions?
Yes, our tool allows you to measure in detail the actual contribution of organic channels. This gives you actionable insights on the effectiveness of your unpaid efforts and their evolution based on budget decisions.
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How can I simulate different budget scenarios for a scalable adjustment of the media mix?
With Budget Allocator, you can simulate scenarios of increasing or decreasing the overall budget. The tool analyzes the saturation of each channel and recommends the optimal distribution to maximize efficiency and support large-scale planning.
Keep exploring! Discover what Adsmurai has for you
Find out more to boost your brand's visibility and reputation

Accurate measurements with reliable data
Ensure the quality of your models with efficiently configured data. Simplify pixel management and conversion APIs to get accurate measurements of the impact of your campaigns.

Accurate measurements for optimized planning
Make strategic decisions backed by data. Evaluate the real impact of each channel and adjust your planning to maximize your return on investment.

Accurate measurement with centralized analysis
Visualize the results of your attribution models in one place. Integrate data from all your channels to identify the most effective strategies and drive growth.