ADSMURAI MCP

Connect your AI to your marketing data and tools

Connect AI assistants and agents to Adsmurai Marketing Platform to access data, analyse performance and take action across your campaigns and marketing operations using natural language.

Request MCP access How does it work?

Adsmurai MCP connecting AI assistants with campaigns, reporting and marketing tools

Connect AMP to AI environments compatible with Adsmurai MCP.

WHAT IS MCP?

Connect your AI tools to Adsmurai Marketing Platform.

Adsmurai MCP enables you to connect compatible AI assistants and agents to the tools and capabilities of Adsmurai Marketing Platform.

Access information, analyse performance and take action across your campaigns, budgets, media planning and other marketing operations directly through natural language, while maintaining your existing user permissions.

What does MCP stand for?
Model Context Protocol is an open standard that enables AI applications to connect with external data, tools and systems.

01 · Connect your AI environment to AMP

Request MCP access, generate your personal access token in AMP and configure the connection with a compatible AI assistant or agent. You will only be able to access the tools and capabilities permitted by your user account.

02 · Query and analyse your data

Ask questions about campaign performance, budgets, media planning or business metrics and retrieve information from your connected tools.

“Which campaigns are performing below our target ROAS?”

“Compare Meta and Google Ads performance over the past month.”

“How is our ad spend tracking against the media plan?”

03 · Turn insights into action

Use your AI assistant to create campaigns, adjust budgets, pause ads or update media plans, provided the connected tools support these actions and your user permissions allow them.

“Pause the ads I've selected.”

“Update the budget for this campaign.”

What you can do with Adsmurai MCP

From questions to decisions. From decisions to action.

Campaign management
Explore campaigns and ads, review settings and perform actions across compatible advertising platforms.

Media planning
Access media plans, review KPIs, simulate forecasts and manage budgets.

Reporting and analytics
Analyse performance, explore dashboards and generate reports using available data.

Feeds and content
Access product feeds and diagnostics, and work with advertising content and assets.

Competitor and market analysis
Analyse competitors, explore benchmarks and assess your brand's market positioning.

Website audits and performance
Access analytics and Google Search Console data, and run SEO and technical audits.

Available capabilities depend on your contracted services, user permissions and the actions supported by each integration.

AMP, your marketing operations hub

Centralise campaign management, data, media planning, feeds, measurement and reporting in Adsmurai Marketing Platform.

MCP, the connection between AMP and your AI

Connect AMP's capabilities to compatible AI assistants and agents to access information and perform operations using natural language.

Take action without losing control

Access information and perform real operations through connected tools while respecting your existing user permissions. Actions are logged in AMP or the corresponding advertising platforms.

Meta

Google Ads

TikTok

Pinterest

LinkedIn

Amazon Ads

Criteo

Snapchat

Meta

Google Ads

TikTok

Pinterest

LinkedIn

Amazon Ads

Criteo

Snapchat

BigQuery

Google Analytics

Tag Manager

Merchant Center

Salesforce

SAP

HCL Marketing

BigQuery

Google Analytics

Tag Manager

Merchant Center

Salesforce

SAP

HCL Marketing

Shopify

WooCommerce

Magento

VTEX

Awin

Taboola

Search Ads

Naver

Shopify

WooCommerce

Magento

VTEX

Awin

Taboola

Search Ads

Naver

What is Adsmurai MCP?

Adsmurai MCP connects AI assistants and agents to the capabilities of Adsmurai Marketing Platform (AMP), allowing you to access information and perform actions using natural language.

Built on the Model Context Protocol standard, it enables you to use AMP's capabilities directly from compatible AI environments.

What can I do with Adsmurai MCP?

You can explore campaigns, analyse performance, generate reports, manage media plans, work with product feeds and perform certain advertising operations.

For example, you can identify campaigns performing below your target ROAS, review budget allocation or analyse performance across different channels.

Available capabilities depend on your contracted services, user permissions and the actions supported by each integration.

Can Adsmurai MCP create campaigns, adjust budgets or perform actions?

Yes. Adsmurai MCP allows you to both retrieve information and perform real actions through connected tools.

Depending on the integration, you can create campaigns and ads, adjust budgets, pause advertising assets or update media plans.

Every action is subject to the available capabilities and your user permissions in AMP.

Which AI assistants are compatible with Adsmurai MCP?

Adsmurai MCP uses Model Context Protocol, an open standard that enables AI assistants and agents to connect with external systems.

Connections have been documented with Claude and compatible development environments, including Claude Code and Codex. Compatibility with other platforms, such as ChatGPT, depends on their supported authentication methods.

Learn more about connecting Claude to Adsmurai Marketing Platform.

Is it secure to connect my AI assistant to Adsmurai?

Access to Adsmurai MCP is linked to individual Adsmurai Marketing Platform users and respects their existing permissions.

MCP does not grant additional access to data, accounts or capabilities. Actions are also logged in AMP or the corresponding advertising platforms.

As some operations can modify live campaigns or budgets, it is important to configure user permissions and authorised actions appropriately within your AI environment.

Does MCP replace Adsmurai Marketing Platform?

No. Adsmurai Marketing Platform remains your central hub for managing campaigns, data, media planning, measurement and reporting.

MCP provides an additional way to access these capabilities through compatible AI assistants and agents, without replacing AMP or the tools you already use.

What is the difference between Adsmurai MCP and Kata?

Both enable you to use Adsmurai Marketing Platform's capabilities through artificial intelligence, but in different ways.

Adsmurai MCP connects AMP's capabilities to your own compatible AI assistants and agents.

Kata is Adsmurai's AI agent system, integrated into its technology ecosystem, which enables you to work with marketing data, tools and processes in an environment managed by Adsmurai.

Discover more about Kata, Adsmurai's AI agent system.

How much does Adsmurai MCP cost?

Access to Adsmurai MCP is included at no additional cost for existing Adsmurai clients.

New clients need to subscribe to an Adsmurai service or an Adsmurai Marketing Platform plan to access MCP.

If you use an external AI provider, any associated usage fees or licence costs are managed separately.

How do I get started with Adsmurai MCP?

First, request access to Adsmurai MCP. Once access has been enabled, you will need an AMP user account with the appropriate permissions.

You can then generate a Personal Access Token in Adsmurai Marketing Platform and configure the connection with a compatible AI environment.

Personal Access Tokens are valid for 90 days and must be renewed when they expire.

READY TO CONNECT YOUR AI?

Bring AMP's capabilities into your AI environment.

Connect your marketing tools to compatible AI assistants and agents to access information, automate workflows and turn insights into action. Discover how to access Adsmurai MCP and make the most of its capabilities across your organisation.

Request MCP access