Retail Media

Scale your online sales with a real Retail Media strategy.

Optimise your catalog, activate the campaigns that fit best and analyse performance across each retailer to turn product visibility into measurable growth.

Talk to our team

Retail Media EN 1

Retail Media

Make your ecommerce stand out on the biggest retail stages.

Activate Retail Media campaigns where purchase intent already exists, with catalog optimisation, creative adaptation and measurement designed to connect visibility with sales.

Retail Media dashboard with ad performance, ecommerce product visibility, ROAS, ACOS and order insights

Presence where buying intent already exists

Launch campaigns directly on Amazon or TikTok Shop. Reach consumers already comparing products like yours and turn marketplace visibility into purchase opportunities.

Launch creatives that sell

Deploy dynamic ads with the support of an expert team that understands your brand, your catalog and your ideal customer.

Closed-loop measurement and real results

Track your campaign impact on actual sales within the retailer. Clear attribution, informed decisions and zero guesswork.

Amazon services

Amazon services that drive your brand

We help brands launch and scale on Amazon with a strategy that connects setup, catalog optimisation, Brand Store experiences and media activation.

From SEO-optimised product content and A+ Content to PPC and DSP campaigns, we build Amazon strategies designed to improve visibility, conversion and sales performance.

TikTok Shop services

TikTok Shop services for ambitious brands

We help brands launch and scale on TikTok Shop with a strategy that connects setup, organic activation, paid media, logistics guidance and creator-led commerce.

From native TikTok Shop campaigns to creator collaborations and Live Shopping dynamics, we build content and media strategies designed to turn engagement into sales.

Partnerships

Official partners of the platforms where your brand grows.

Our work is backed by partnerships with leading platforms that help us access innovation, best practices and capabilities to activate smarter, faster and more measurable marketing.

Platform partners where growth happens.

We collaborate with the main digital platforms to help brands connect strategy, media activation, data and creativity across the environments where their audiences discover, engage and convert.

Turn retail intent into measurable sales growth.

Retail Media helps your brand appear where purchase decisions are already happening, connecting catalog, media, data and creativity across high-intent retail environments.

We activate campaigns designed to increase product visibility, reach qualified audiences and optimise investment with clear measurement connected to real sales.

01

Boost your sales on marketplaces

Reach users already searching for products like yours and accelerate conversions right at the point of sale. Perfect for short-term sales campaigns.
02

Launch new products with qualified awareness

We define the best strategy for your business and tailor each action to your goals, budget and resources.
03

Activate audiences based on purchase intent

Use retailer data, such as searches, carts and history, to segment precisely and personalise your message with feed-based technology.
04

Optimise your investment with closed-loop attribution

Track real sales by channel, format and product using retailer data and integrated measurement solutions.

What is Retail Media and why is it key for my ecommerce?

Retail Media refers to advertising activated directly within marketplaces and retailer platforms such as Amazon, telco environments, Mercado Libre, Walmart or TikTok Shop. It allows brands to reach users when they are already in buying mode, right where conversions happen.

It is key for ecommerce because it combines visibility, intent data and direct sales at the point of decision. You can also explore how TikTok Shop is opening new opportunities for ecommerce brands in this article: Boost your ecommerce with TikTok Shop.

What advantages does Retail Media have over other paid media channels?

The main advantage of Retail Media is that it uses real purchase data and allows you to reach users in an environment fully focused on conversion. It also offers closed-loop attribution, behaviour-based segmentation and native formats that blend naturally with the shopping experience.

This makes it easier to measure sales directly within the retailer, understand what is driving performance and optimise investment with more confidence. Learn more about the role of data in Retail Media here: Data in Retail Media.

How does a Retail Media strategy work with Adsmurai?

At Adsmurai, we connect your catalog with leading retailers, optimise product feeds with SEO logic, activate PPC and DSP campaigns, and measure performance in real time.

Everything is integrated through our proprietary technology, from creative automation to campaign management and reporting with Adsmurai Marketing Platform. The result is a Retail Media strategy designed to scale, convert and optimise continuously. You can also read more about scaling ecommerce with data intelligence here: Cross-selling and upselling with data intelligence.

Retail growth starts here

Ready to turn product visibility into measurable sales?

Activate Retail Media strategies designed to connect your catalog, media investment, creative automation and retailer data to scale sales with more precision, control and measurable impact.

Talk to our team