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FEATURED

AMP Overview
The platform that connects data, media, creativity and measurement.

AI & AUTOMATION

Kata
Amplify execution with AI-powered automation.
Adsmurai MCP NEW
Connect AI tools with your marketing data, workflows and actions.

DATA & SIGNALS

One Tag
Capture, connect and prepare high-quality signals.
GEO Tracker
Monitor brand visibility in AI-generated answers.
OpenAI Ads
Prepare your brand for advertising in AI environments.

PLANNING & EXECUTION

Media Plans
Plan media investment with full visibility.
Campaign Management
Activate and control campaigns across platforms.

CREATIVE & CATALOGS

Feeds & Creatives
Scale catalogue-driven creatives and dynamic ads.

MEASUREMENT & INTELLIGENCE

Marketing Dashboards
Unify performance data in real time.
Marketing Mix Modeling
Measure incremental impact and optimise investment.

GROWTH STRATEGY

Strategy
Digital Strategies Market Research Consulting Technical Audit

MEDIA PLANNING

Planning & Control
Media Planning Budget Control Marketing Mix Modeling

CATALOG & COMMERCE

Catalog Management
Feeds & Creatives Product Performance Dynamic Creative Templates

CREATIVE PRODUCTION

Creativity
Media Productions Design & Creatives TikTok Creative Exchange

MEDIA ACTIVATION

Omnichannel Activation
Paid Social SEM & PPC Conversational AI Ads Retail Media Programmatic Advertising SEO & GEO Content Marketing Web Development & UX/UI Community Management Influencer Marketing

DATA & MEASUREMENT

Data
First-party Tracking GA4 & Advanced Analytics Dashboards & Reporting Offline Data Integration

AI SEARCH & VISIBILITY

AI Visibility
Brand Tracker AI Visibility Monitoring Search Visibility Strategy
ChatGPT Ads

Activate, measure and scale advertising on ChatGPT

OpenAI Ads creates a new touchpoint with users as they explore, compare options and make decisions through conversations. At Adsmurai, we connect campaign activation, tracking, feeds, reporting and AI visibility to turn this new advertising channel into a measurable growth opportunity.

Explore ChatGPT Ads

Brands already growing with technology, data and strategy

Tracking, measurement & reporting

Measure the impact of OpenAI Ads, not just the activity.

We connect OpenAI Ads with Adsmurai One Tag and Adsmurai Marketing Platform (AMP) to centralise measurement and turn data into business decisions. We integrate Conversion API for OpenAI, configure conversion events and unify reporting with other paid media channels to analyse performance with greater context.

OpenAI Ads tracking and measurement with One Tag and AMP

Feeds & catalog ads

Activate catalog ads on ChatGPT with optimised product feeds.

ChatGPT Ads enables advertising campaigns based on product catalogs. Through Adsmurai Marketing Platform (AMP), we connect and manage your feeds for OpenAI Ads, simplifying integration and optimisation. We adapt product titles, descriptions, categories and attributes to improve relevance in conversational environments, while helping you prepare for Merchant Program requirements.

Discover Feeds & Creatives
AMP product feed integration for catalog ads on ChatGPT

Campaign Management

Activate and optimise campaigns based on intent and context.

We support eligible brands throughout the entire process: validating requirements, setting up accounts, launching campaigns and continuously optimising performance. We develop ad group structures, context hints and ads aligned with user intent, refining signals, bids and strategies based on results to integrate OpenAI Ads into the wider media mix.

OpenAI Ads campaign activation and management

GEO Tracker & AI Visibility

Discover how your brand appears in AI-generated answers.

With GEO Tracker, we monitor brand mentions and visibility in AI-generated answers, analyse your position against competitors and identify opportunities for improvement. We connect these insights with content, SEO, digital authority and paid media strategies to coordinate organic and paid visibility across AI environments.

Adsmurai GEO Tracker monitoring brand visibility in AI

A new frontier in paid media

From search to conversation.

OpenAI Ads introduces a new way to connect with users as they explore needs, compare alternatives and make decisions. An environment where intent, context and relevance matter more than ever.

Qualified intent

Users express specific needs, provide context and seek recommendations to make informed decisions.

Semantic matching

Relevance depends on user intent and conversational context, not just exact-match keywords.

Early learning advantage

Entering an emerging channel early allows brands to build benchmarks, identify opportunities and gain insights before competition intensifies.

Contextual attention

Ads appear clearly distinguished within the conversational experience, at moments relevant to the user's needs.

OpenAI Ads Readiness

Is your brand ready for OpenAI Ads?

Whether your brand already meets the requirements to advertise on ChatGPT or still needs to prepare, Adsmurai develops a roadmap tailored to your situation to help you unlock the opportunities of conversational advertising.

ChatGPT Ads is expanding globally. In October 2026, OpenAI announced its expansion into 26 additional countries, including 14 in Latin America, bringing availability to 89 countries worldwide. More than 100,000 advertisers have already run campaigns on ChatGPT. A growing opportunity for brands to connect with audiences as they explore, compare and make decisions in conversational environments.

Explore OpenAI's official announcement →
Full activation

Does your company meet the requirements to activate OpenAI Ads?

If you have a legal entity in an eligible country and an approved advertising account, we can support you throughout the entire activation process. From initial setup to measurement and continuous optimisation, we connect OpenAI Ads with your paid media strategy.

  • Account setup, campaign structure and launch.

  • Tracking with One Tag, Conversion API and conversion events.

  • Reporting in AMP, feed optimisation and ongoing management.

Strategic readiness

Not yet able to activate campaigns on ChatGPT?

You don't need to wait to start building your strategy. We help you assess channel opportunities, prepare your data infrastructure and optimise your product catalogue and AI visibility so you're ready when activation becomes possible.

  • Requirements assessment and activation roadmap.

  • Preparation of tracking, feeds and reporting in AMP.

  • AI visibility monitoring and competitive analysis with GEO Tracker.

OpenAI Technology Partner

Activate, measure and scale your ChatGPT Ads campaigns with Adsmurai


As an OpenAI technology partner, Adsmurai integrates ChatGPT Ads campaign management and reporting into Adsmurai Marketing Platform (AMP), helping brands activate and optimise this new advertising channel as part of a connected, measurable growth strategy.

ChatGPT

Let's build what's next

Build your competitive advantage in OpenAI Ads before the channel becomes crowded.

Whether you're ready to start advertising on ChatGPT or need to prepare your strategy, we help you connect campaign activation, data and measurement to unlock the opportunities of conversational advertising.

Talk to an expert

FAQs

Have questions? We've got answers.

Everything you need to know about launching ChatGPT Ads, connecting your data and measuring results with Adsmurai.

What do I need to start advertising on ChatGPT?

You need a legal entity in an eligible country and an OpenAI-approved advertising account. Spain is among the eligible markets, although account access is subject to approval.

Adsmurai supports you from initial setup to campaign launch and optimisation. If you're not yet eligible, we help you prepare your strategy.

What is the minimum budget and which buying models are available?

The minimum budget depends on your account's billing currency: €15 per day for EUR accounts and $25 per day for USD accounts.

OpenAI Ads supports buying and optimisation models including CPM, oCPM, CPC and oCPC, depending on campaign objectives and available options. Budgets can be adapted to each brand's needs.

What are context hints and how do they work?

Context hints are signals that help identify conversations where an ad may be relevant. Unlike traditional keywords, they focus on user intent, needs and conversational context.

At Adsmurai, we develop these signals to connect campaigns with relevant conversations.

Discover how context hints work

Can I run product catalogue ads on ChatGPT?

Yes. ChatGPT Ads supports product catalogue-based advertising campaigns.

Through Adsmurai Marketing Platform (AMP), we connect, manage and optimise your product feeds for OpenAI Ads, adapting titles, descriptions and attributes for conversational environments.

There is no mandatory minimum product count, although OpenAI recommends around 100 products to provide sufficient variety.

Discover Feeds & Creatives

How can I track ChatGPT Ads conversions with Adsmurai?

With Adsmurai One Tag, we support Conversion API for OpenAI integration and conversion event configuration.

AMP also integrates ChatGPT Ads campaign management and reporting, allowing you to analyse this channel alongside your other advertising investments.

If you already use One Tag, we can add OpenAI Ads to your existing setup without additional implementation costs.

Do ChatGPT ads influence AI-generated answers?

No. Ads are clearly labelled as sponsored content and displayed separately from organic answers. Advertising does not influence ChatGPT's responses.

That's why we combine paid advertising with organic AI visibility analysis through Adsmurai GEO Tracker, identifying brand mentions, competitors and opportunities for improvement.

Learn how advertising on ChatGPT works