ChatGPT Ads

Be where decisions take shape

ChatGPT Ads creates a new opportunity to reach people as they explore, compare and make decisions. Adsmurai helps you assess the channel, build the right measurement foundations and move from activation to optimization with a connected paid media strategy.

Conversational Discovery

New intent doesn't always start with a keyword. Sometimes it starts with a conversation.

Users no longer discover brands only through search engines, social media or marketplaces. More and more purchase journeys now begin in AI interfaces, where people ask questions, compare options, research products and move closer to making a decision.

Activation available

For brands ready to activate ChatGPT Ads

ChatGPT Ads is now available to advertisers across a growing number of international markets. Access options may vary by country as OpenAI continues to expand the platform. At Adsmurai, we help eligible brands assess the opportunity, prepare the right measurement foundations and move from first test to ongoing optimisation.

Channel assessment and first-test strategy
Account setup, tracking and conversion measurement
Campaign launch, monitoring and optimisation

Strategic readiness

For brands preparing for future access

ChatGPT Ads availability continues to evolve market by market. If advertiser access is not yet available in your country, preparing now means building the measurement, feeds, reporting and AI visibility foundations needed to move faster when the channel opens.

Signals, tracking and data quality review
Feed preparation and reporting in Adsmurai Marketing Platform
Brand monitoring with Brand Tracker and an activation roadmap

Why Adsmurai

It's not just a new channel. It's a new way to connect intent, activation and results.

ChatGPT Ads creates a new touchpoint with people as they explore options, compare alternatives and make decisions. The opportunity is to integrate it into a paid media strategy that is connected, measurable and optimisable.

As an OpenAI Select Partner, Adsmurai combines proprietary technology, paid media expertise, data and strategic thinking to support brands from their first test through activation, measurement and ongoing optimisation.

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ChatGPT

What's Included

Everything you need to activate and scale conversational paid media

From technical setup to activation, measurement and optimisation, Adsmurai helps you integrate ChatGPT Ads into a connected and measurable paid media strategy.

Connected measurement

We integrate measurement with Adsmurai One Tag and support Conversion API for OpenAI, helping you configure events and signals to connect media investment with real business outcomes.

OpenAI Ads + Adsmurai Marketing Platform

Connect your OpenAI Ads account to Adsmurai Marketing Platform to build Media Plans, centralise reporting in Dashboards and analyse performance alongside the rest of your paid media channels.

Feeds for OpenAI Ads

We prepare and optimise feeds to keep product information structured, up to date and ready for activation. For feed-based campaigns, the brand must be part of the Merchant Program.

Activation and management

We support campaign setup, launch, management, monitoring and ongoing optimisation in ChatGPT Ads, from the first test to its integration into your broader paid media strategy.

Brand visibility in AI

We monitor brand mentions, competitive context and visibility opportunities to understand how your brand appears across generative AI environments and how its presence evolves over time.

What is the minimum investment required to advertise on ChatGPT Ads?

The minimum investment is $25 per day, equivalent to approximately $750 per month. From there, the budget can be adjusted based on the objectives, audiences and strategy of each campaign.

How is advertising bought on ChatGPT Ads: CPC or CPM?

ChatGPT Ads supports different buying models depending on the campaign objective:

CPM, for campaigns focused on reach and visibility.
CPC, for campaigns focused on generating traffic and clicks.
oCPC, for campaigns focused on optimising post-click conversion actions.

This makes it possible to adapt investment and optimisation to the business objective of each campaign.

What do I need to start measuring ChatGPT Ads campaigns?

To measure campaigns correctly, you need to set up the OpenAI pixel or connect measurement through Adsmurai One Tag.

With One Tag, implementation is centralised through a single integration, avoiding the need to add and manage different pixels independently.

I already use Adsmurai One Tag. Do I need a new implementation?

No. If Adsmurai One Tag is already implemented, we can add OpenAI Ads to your existing setup at no additional implementation cost.

This allows you to start measuring the new platform without adding a new technical implementation to your website.

Do I need a minimum number of products in my catalogue to advertise on ChatGPT Ads?

No. There is currently no mandatory minimum number of products required to use a catalogue with ChatGPT Ads.

As a reference, OpenAI recommends working with around 100 products to provide enough variety and help the system identify relevant products for different user queries and intents.

In addition, the catalogue can be connected and managed through Adsmurai Marketing Platform (AMP), centralising feed integration and making it easier to adapt, optimise and maintain your product data for OpenAI Ads alongside your other advertising platforms.