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Adsmurai Product Performance

Optimise catalogue campaigns with product-level intelligence.

Analyse product performance across campaigns, identify what drives results and make smarter decisions to improve profitability, reduce wasted spend and scale catalogue-based growth.

Talk to our team
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Trusted by brands using technology, data and smarter tracking to grow.

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Product profitability

Identify the products driving higher profitability.

Analyse which products generate the best results in your catalogue campaigns and understand where to focus investment to maximise sales, ROAS and efficiency across Meta, Google Ads and other channels.

Most profitable product analysis with Adsmurai Product Performance

Investment efficiency

Reduce spend on products that do not perform.

Easily detect products that consume budget without generating results and exclude them from your campaigns. This helps you redirect investment towards products with stronger sales potential.

Excluding low-performing products from catalogue campaigns

Product intelligence

Anticipate opportunities with historical data and business signals.

Analyse performance patterns, product evolution and catalogue trends to plan campaigns with more precision, anticipate demand and make decisions based on real data.

Historical product trend analysis with Product Performance

Smart product labels

Automatically classify products to optimise campaigns.

Generate custom labels from Meta, Google Ads and GA4 data, integrate them into your feeds and activate more precise strategies to improve ROAS, sales or visibility for key categories.

Smart product labels for catalogue campaign optimisation

Key features

Maximise the performance of your campaigns, decisions and catalogues.

Adsmurai Product Performance helps teams analyse product-level performance, detect opportunities and activate more precise decisions in catalogue campaigns.

Campaign optimisation

Create product groups aligned with your business goals, prioritise high-potential items and adjust investment to improve sales, ROAS and efficiency.

Easier decision-making

Connect performance data from multiple platforms to understand which products work, which ones consume budget and where real growth opportunities exist.

Efficient management of large catalogues

Analyse extensive catalogues with greater granularity, classify products by performance and activate more precise strategies without adding operational complexity.

Connected ecosystem

Built to connect with the tools powering modern marketing.

AMP connects media, commerce, analytics, CRM, data and AI environments into one operational layer, helping teams work with cleaner signals, faster execution and better control.

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BigQuery Google Analytics Tag Manager Merchant Center Salesforce SAP HCL Marketing ChatGPT BigQuery Google Analytics Tag Manager Merchant Center Salesforce SAP HCL Marketing ChatGPT
Shopify WooCommerce Magento VTEX Awin Taboola Search Ads Naver Shopify WooCommerce Magento VTEX Awin Taboola Search Ads Naver

FAQs

Any doubts? We solve them for you.

Everything you need to know about analysing product performance, optimising catalogue campaigns and making smarter decisions with Adsmurai Product Performance.

What problem does Product Performance solve?

Product Performance helps teams understand which products are driving results and which ones are consuming spend without generating return. Instead of analysing performance only at campaign or channel level, it brings product-level visibility into decision-making.

This makes it easier to optimise catalogue campaigns, redistribute budget and prioritise products with higher sales or profitability potential.

What data does Product Performance use?

Product Performance can work with data from platforms such as Meta, Google Ads and GA4, connecting investment, performance, sales, traffic and behavioural signals to create a more complete view of each product’s performance.

By combining these signals, teams can identify patterns, detect opportunities and optimise campaigns with more context.

Do I need a product catalogue?

Yes, Product Performance is especially designed for brands working with product catalogues and dynamic or feed-based campaigns.

The more structured your catalogue is, and the better connected your performance signals are, the more useful the analysis becomes for identifying profitable products, low-performing products and optimisation opportunities.

Can I identify products that consume budget without generating results?

Yes. Product Performance helps detect products that receive investment but do not generate the expected performance, helping teams decide whether to exclude them, adjust the strategy or redirect budget towards higher-potential items.

This helps reduce wasted spend and improve the overall efficiency of catalogue campaigns.

What are smart product labels?

Smart product labels are generated from performance data, such as high-ROAS products, low-performing items, high-potential products, low availability or any classification relevant to your strategy.

These labels can be integrated into feeds as custom labels to activate more precise campaigns, segment products and optimise investment based on the real behaviour of each item.

What type of brands is Product Performance most useful for?

Product Performance is especially useful for eCommerce, retailers and brands with large catalogues that need to understand which products generate real value in their campaigns.

It also fits performance, paid media, eCommerce and growth teams looking to improve catalogue campaign profitability and make decisions based on product-level data.

Optimise what really drives growth

Ready to improve the profitability of your catalogue campaigns?

Use product-level intelligence to identify what performs, reduce wasted spend and activate smarter catalogue strategies across your marketing channels.

Talk to our team