More visibility, more customers
Drive qualified traffic and increase conversions by positioning your brand across traditional search engines and AI-powered platforms, where more and more decisions are being made.
SEO & GEO
Get ready to show up where decisions are made today, from Google to AI-powered engines that generate answers and define which brands matter.
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Trusted by brands building connected growth systems

SEO & GEO
Position your brand where your customers are searching and stand out across new AI-driven environments.

Drive qualified traffic and increase conversions by positioning your brand across traditional search engines and AI-powered platforms, where more and more decisions are being made.
We optimise your website’s architecture, performance and data so that search engines and AI systems can properly understand, index and prioritise your content.
Search is constantly evolving. We analyse your visibility across search engines and AI environments, continuously adapting your strategy to maintain and scale your presence.
SEO foundations
A fast, well-structured and optimised website remains key to standing out. We improve speed, fix indexing issues and optimise your architecture so Google and AI-powered engines can understand and prioritise your content.
We also enhance your site’s structure and relevance to ensure it is not only crawlable, but competitive in every search, building a solid foundation to scale visibility and results.


Generative Engine Optimisation
The way people search has changed. Platforms like ChatGPT, Perplexity or Gemini no longer just show links: they generate answers and recommend brands.
We optimise your digital presence so AI models recognise your brand as a relevant, trustworthy and authoritative source, ensuring it is not only indexed, but selected and recommended.
Content strategy
Today, it is not just about keywords. It is about understanding intent and context.
We create and optimise content so your brand does not just appear in search engines, but is selected in AI-generated responses. From informational to transactional content, we align every piece with what your audience is searching for and how both traditional and AI engines interpret and prioritise information.

Partnerships
Our work is backed by partnerships with leading platforms that help us access innovation, best practices and capabilities to activate smarter, faster and more measurable marketing.
We collaborate with the main digital platforms to help brands connect strategy, media activation, data and creativity across the environments where their audiences discover, engage and convert.

The keys to SEO + GEO
Do not leave your visibility to chance. With a solid SEO + GEO strategy, every search and every AI-generated answer becomes an opportunity for growth.
A strong SEO + GEO strategy connects technical optimisation, search intent, content relevance and brand authority to help your business appear where users are searching and where AI engines are generating answers.
We combine tailored strategy, technical SEO, keyword research, content optimisation and continuous monitoring to strengthen your presence across both traditional search and AI-driven environments.
We do not apply generic formulas. We analyse your sector, competitors and search trends to design an SEO strategy aligned with your business goals.
We improve your site structure, speed and usability so search engines and AI platforms can understand, index and prioritise your content efficiently.
We identify high-potential searches, analyse the intent behind each query and create optimised content for both search engines and AI platforms.
We analyse the impact of each action across search engines and AI environments, constantly adapting the strategy to maximise visibility and respond to search evolution.
FAQs
Everything you need to know about SEO, GEO, AI-powered search engines and how to make your brand more visible, understandable and recommended.
SEO is a medium to long-term strategy. Depending on the industry, competition and starting point, the first results may be seen after a few months, but the impact grows progressively over time.
Technical SEO optimises the structure, performance and indexability of your website so search engines can crawl and understand it correctly. Content SEO focuses on keywords, search intent and strategic content to attract qualified traffic and improve relevance.
No. Google is the main search engine, but SEO can also work across other environments such as Bing, YouTube and AI-powered search experiences, depending on the strategy that brings the most value to your brand.
GEO is the evolution of traditional SEO towards a model adapted to AI-powered engines such as ChatGPT, Gemini or Perplexity. It is not only about ranking on Google, but about helping AI systems understand, cite and recommend your brand in their responses.
Learn more here: What is GEO?
With Brand Tracker GPT, an Adsmurai solution that monitors how and where your brand is mentioned across the generative AI ecosystem, helping you understand visibility, positioning and opportunities for improvement.
Search visibility starts here
Build an SEO + GEO strategy designed to improve your visibility in search engines and AI-powered answers, helping your brand become easier to find, understand and trust.