Find out how SikSilk improved their ROAS compared to other platforms, increased their average ticket whilst reaching a new and younger audience.
SikSilk, the First brand launching Dynamic Ads in Spain with Snapchat.
SikSilk is an athletic, styled combination of sportswear meets streetwear with huge inspiration from top athletes around the world along with the uprising streetwear culture, which heavily influences most of the youth today. SikSilk transferred its success on the streets to its omnichannel and multiplatform strategy, with a prominent presence on the most important social networks.
They partnered with Snapchat to create immersive full screen ad experiences to drive purchases amongst the Millennial and Gen Z audience in Europe. This is how Adsmurai & IMS Internet Media Services achieved amazing results for SikSilk.
The challenge: turn the audience into buyers!
SikSilk has used the Snap Pixel and uploaded their product catalog to launch Dynamic Ads. They created two specific catalogs to target males and females 18-45 years old, then leveraged Dynamic Ads retargeting strategy to drive consumers to purchase.
Using Pixel Purchase goal-based bidding, SikSilk has seen strong results in use of Dynamic Ads, with a huge upstick in overall ROAS and conversions.
The result? A big increase in ROAS and conversions.
Snapchat Dynamic Ads have helped SikSilk to improve ROAS up to 57%, compared to other platforms. In the same line, SikSilk average purchase value raised 54% more than the average ticket from other platforms.
One of the greatest achievements is that the campaign reached an incremental female audience, between 18-24 years old. In this age group, SikSilk was able to see an increased purchase by 163% on Snapchat. Overall, purchases increased by 61% across all females 18.
“Snapchat Dynamic Ads and Adsmurai’s expertise have helped us improve our ROAS compared to other platforms, increased our average ticket whilst reaching a new and younger audience.” - Domingo Gil, Social Media Manager, SIKSILK