Mirador Torre Glòries: UX/UI and web development for a digital tourism experience
Mirador Torre Glòries needed a platform that could showcase Barcelona’s best 360º observation deck, with exceptional views of the Sagrada Familia, and turn that interest into ticket sales.
The website had to serve two purposes: present the experience in an engaging way and convert visitors’ interest into purchases.
After more than four years of collaboration, the platform has evolved alongside the brand itself. As Mirador Torre Glòries has become more established, the focus has shifted from explaining the venue to delivering a more dynamic, flexible, conversion-focused digital experience.
Creating an intuitive, engaging digital experience focused on conversion
The main challenge was to create an intuitive, visually engaging website focused on ticket sales, minimizing friction throughout the browsing and purchasing journey.
In the initial phase, it was particularly important to clearly explain what this new venue offered and convey the value of the experience before visitors arrived.
As the brand became more established, its needs evolved. The website needed greater flexibility to incorporate new content, showcase the building’s different spaces and experiences, and respond quickly to new business priorities while keeping conversion at the center.
Custom development and UX/UI connecting experience, technology and business
A fully custom web solution was designed and developed in close collaboration with the Mirador Torre Glòries team, with particular attention to the user experience.
A custom frontend and backend were created to meet the project’s specific requirements, prioritizing straightforward, fast navigation that made purchasing tickets easier.
The solution was also supported by infrastructure managed on Amazon Web Services (AWS), optimized to deliver stability, speed and security throughout the browsing and online purchasing journey.
Since launch, a continuous improvement approach has guided the work, with agile updates and enhancements to adapt the platform to new content, business needs and user behavior.
Results
Digital evolution built on the same technology foundation
The result is a solid, flexible platform built to evolve, whose core structure has remained stable for more than four years despite the ongoing improvements introduced.
During this period, website traffic has grown significantly, supporting Mirador Torre Glòries as it has become one of Barcelona’s leading tourist attractions.
The platform’s ongoing evolution, together with SEO and GEO optimization, has helped continue to improve its organic visibility and expand its ability to reach new audiences, both locally and internationally.
Beyond the initial launch, the project demonstrates the value of treating a website as a living product: a platform that can adapt to brand growth, evolve alongside the business and keep improving the user experience over time.