Stradivarius accelerates weekly launches with Kata
For a business like Stradivarius, where new products arrive on the ecommerce site every week, activation speed is directly linked to commercial opportunity. Every day between a product going live and its promotion through paid media reduces the time available to generate demand for that launch.
By incorporating AI Resize into Kata's Media Suite, Stradivarius and Adsmurai have optimized the creative process, enabling campaigns to launch on the same day that new products arrive on the ecommerce site.
Match ecommerce speed with advertising activation
Each week, images of new products published on the Stradivarius website needed editing to meet the specifications of different formats and placements across paid media platforms.
The goal was to align the online product launch with campaign activation, reducing the gap while maintaining creative quality.
Automate creative adaptation with Kata
In April 2026, Adsmurai incorporated AI Resize within Kata's Media Suite into Stradivarius's weekly creative production workflow, evolving the format adaptation process.
Each week, once the website has been updated with the latest New In products, Stradivarius specifies which products it wants to promote. The Adsmurai team accesses the assets already available on the website directly from Kata, with no need to download them or request adaptations.
Product images are selected in bulk, and AI Resize generates the different versions needed for platform placements in a single run. Using AI techniques such as outpainting and automatic format adaptation, images are resized while preserving their composition and visual context.
The team then reviews each result to ensure the quality of the materials and make targeted adjustments where needed. Once approved, the assets are shared directly with the client through the native Google Drive integration.
This enables campaigns to go live and start generating results on the same day that the products arrive on the ecommerce site.
Faster production, greater campaign activation capacity
Implementing Kata Media has turned an operational improvement into greater commercial activation capacity.
- New In campaigns can start generating results on the day products launch on the ecommerce site.
- Greater production capacity in less time: Kata Media can generate up to 20 images in a single run, making it easier to adapt images to multiple formats and placements simultaneously.
- Scale while maintaining creative control: automation is combined with a human review of every result before publication.
- A more integrated workflow: Adsmurai can manage asset selection, adaptation and delivery to the client from a single environment.
The main impact goes beyond accelerating asset production: Stradivarius can run paid media at the same pace as its product launches. By reducing the time between product availability and paid media activation, each launch gains three additional days to generate visibility, traffic and demand, increasing the creative team's efficiency.
