Data format
Ensures that feed values follow the correct format, including prices, dates, availability and other product data.
Validate your Google Shopping feed instantly
Make sure your product feed meets Google Merchant Center policies and get actionable insights to boost visibility and performance.
Is your feed ready to drive more sales on Google Shopping?
Analyse your product feed in seconds and uncover potential errors and optimisation opportunities that could be limiting its visibility and performance on Google Shopping.
Free feed analysis tool. No access to your Google Merchant Center account required.
Feed analysis
What aspects of the feed does the tool check?
The validator analyses the key elements of your product feed to identify errors, compliance issues and optimisation opportunities that could affect its performance on Google Shopping.
Mandatory attributes
Checks that all required fields are present and correctly filled out in your product feed.
Content quality
Assesses the quality of the information provided, including product titles, descriptions and images.
Google policies
Ensures compliance with Google Merchant Center policies, including restrictions on products, content and pricing.
Country-specific restrictions
Validates that your feed adheres to the requirements defined by Google Merchant Center for each region. That’s why the tool asks for a target country.
Recommendations
Goes beyond mandatory requirements by providing actionable recommendations to improve your catalogue quality and performance.
FAQs
Everything you need to know about the Google Shopping Feed Validator
Learn how the tool works, what formats it supports, how to interpret the results and what you can do to improve your product feed.
How do I use the tool?
Simply paste the URL of your product feed into the “Feed URL” field and select your target market. The tool will analyse the first 50 products and generate a report with the errors and warnings detected, together with recommendations on how to fix them.
What file formats does the tool support?
The tool supports the most common feed formats accepted by Google Merchant Center, including CSV, XML and JSONL.
For the best results, we recommend using a standard format supported by Google Merchant Center.
What should I do if I find errors in my feed?
If the tool detects errors, you will receive a detailed report describing each issue and recommendations on how to fix it.
Update your feed according to the recommendations and validate it again before submitting it to Google Merchant Center.
How often should I validate my feed?
We recommend validating your feed whenever you make significant changes to its content or structure, and before submitting major updates to Google Merchant Center.
Regular validation helps you identify issues early and reduce the risk of product rejections or feed errors. With Adsmurai Marketing Platform, you can also automate feed management and checks at scale.
What are the benefits of using the feed validation tool?
Using the tool can help you:
- Reduce product rejections: identify and correct potential errors before submitting your feed to Google.
- Improve product visibility: make sure your product information is structured and presented correctly.
- Save time: quickly identify feed issues and get specific recommendations on how to solve them.
Does the tool guarantee Google feed approval?
No. The tool is designed to identify common errors and help you align your feed with Google Merchant Center requirements, but final approval always depends on Google.
Google Merchant Center may perform additional checks that are not covered by the validator.
Can I use the tool for feeds from multiple stores or languages?
Yes. The tool can analyse feeds from different stores and in different languages, as long as they use a standard format supported by Google Merchant Center.
Does it have any cost?
The validation tool is free to use and analyses up to 50 products.
To manage and optimise feeds without this limit and automate your feed workflows, create an account in Adsmurai Marketing Platform .
Is it only for Google Shopping?
Yes. For now, the tool validates product feeds against the Google Merchant Center format and requirements.
I’m still having issues with my product feed. Can you help me?
Yes. Contact the Adsmurai team to get support from our feed management specialists.
Turn feed issues into opportunities
Make your product feed work harder on Google Shopping
Analyse your feed in seconds to uncover errors, compliance issues and optimisation opportunities that could be limiting your product visibility and performance.