- The acquisition of Ciaodino, an Italian agency with more than a decade of experience, an established client portfolio and a team of 30 professionals specialising in Paid Media, SEO and analytics, strengthens Adsmurai’s local capabilities in one of its strategic European markets.
Barcelona, 28 September 2026. Adsmurai, a company specialising in transforming marketing into a connected, measurable and scalable growth system, announces the acquisition of Ciaodino, an Italian digital marketing agency with more than ten years of experience in the market, specialising in Paid Media, SEO and analytics.
The deal marks another step forward in Adsmurai’s international expansion strategy and will enable the company to significantly strengthen its presence in Italy, combining its technological capabilities and international scale with the experience, local market knowledge and business development capabilities that Ciaodino has built over more than a decade.
With the acquisition, Adsmurai welcomes an established company in the Italian market, with a team of 30 professionals and a client portfolio that includes brands such as MC2 Saint Barth, Alpitour, Scholl and Verti, among others. Ciaodino managed €22 million in advertising investment in 2025, a figure it expects to increase to €28 million in 2026.
A new step in Adsmurai’s international expansion
The acquisition of Ciaodino is part of Adsmurai’s strategy to continue building an increasingly international company, combining proprietary technology, artificial intelligence, data and human expertise with local knowledge and capabilities in key markets.
The deal will strengthen Adsmurai’s commercial and operational capabilities in Italy and expand its ability to support both local companies and international brands seeking an increasingly integrated approach to marketing.
This vision reflects Adsmurai’s evolution as a Growth-Tech Partner: a model that goes beyond campaign execution to connect technology, data, AI, media, creativity and measurement within a single growth system.
Global technology, local expertise
The deal is built around a commitment to preserving and strengthening the capabilities that have driven Ciaodino’s growth in Italy. The agency will continue to be led by Matteo Bilancioni, ensuring continuity across its teams, clients and operations.
At the same time, the integration will give Ciaodino access to Adsmurai’s technological infrastructure, data and artificial intelligence capabilities, and strategic expertise.
These capabilities include Kata, Adsmurai’s Marketing AI, designed to connect data, knowledge and marketing processes to automate operations and improve decision-making.
This technological layer will enable the Italian team to increase efficiency, scale its operations and broaden the capabilities it offers clients, while retaining its local market expertise and close client relationships as key differentiators.
“Italy is a strategic market, and this deal enables us to significantly accelerate our growth in the country. Ciaodino brings talent, deep market knowledge, an established client portfolio and strong business development capabilities. Our goal is to complement all of this with our technology, AI capabilities and international scale to build an even stronger proposition together,” says Marc Elena, CEO of Adsmurai.
For his part, Matteo Bilancioni, CEO of Ciaodino, says:
“Becoming part of Adsmurai marks the beginning of a new chapter for Ciaodino. It allows us to preserve everything that has enabled us to grow (our team, our culture, our client relationships and our knowledge of the Italian market), while gaining new technological capabilities, a broader service offering and an international dimension that will allow us to evolve faster, unlock the full potential of our team’s talent and deliver even greater value to our clients.”
With Ciaodino joining the company, Adsmurai takes another step towards internationalising its model and scaling its technological capabilities without losing the knowledge, talent and proximity required to compete effectively in each market.
About Adsmurai
Adsmurai is a Growth-Tech Partner that helps brands transform marketing into a connected, measurable and scalable growth system. The company combines proprietary technology, artificial intelligence, data, strategic intelligence and human expertise to connect decisions, investment, execution and business results.
Through its technology and consulting capabilities, Adsmurai supports brands across areas including Paid Media, data and measurement, automation, creativity, artificial intelligence and marketing investment optimisation.
For more information, interviews or additional comments, please contact:
Paula Moreno - paula.moreno@adsmurai.com
