Social Media Ad Formats and Specifications for 2026
The updated guide to ad specifications for planning, designing and scaling campaigns with purpose
In an increasingly fragmented and automation-driven advertising ecosystem, working with up-to-date specifications is no longer an operational detail, but a strategic requirement.
Ad Specs 2026 brings together, in a single document, all the key specifications for the main advertising formats across platforms such as Meta, Google, TikTok, Amazon and Pinterest, with a clear focus: enabling the creation of efficient, scalable creatives that are ready to be activated without friction.
A guide designed for teams that need precision, agility and creative consistency in an environment where feeds, vertical video and dynamic personalisation make the difference.
What will you find inside?
✔️ Updated formats by platform (Meta, Google, TikTok, Amazon, Pinterest…)
✔️ Recommended resolutions, ratios and file sizes (the ones that actually perform, not just the ones platforms “accept”)
✔️ Key notes to avoid cropping, rejections and quality loss
✔️ Specs designed for dynamic feeds, vertical video and emerging formats
✔️ A clear, practical document ready to be shared with teams and clients

