Data Services - Adsmurai

Measurement

Using Conversions API, web pixels and SDK we collect all your data.

We include integrations with your CRM and Google Analytics for complete insight and robust analytics.

Analysis

We analyze your data with tools and platforms such as Looker Studio and advanced attribution models, such as Marketing Mix Modeling.

From there, we discover patterns and propose actions to improve your results.

Optimization

Using the conclusions drawn from the analysis process, we propose actions to improve the conversion rate (CRO) through A/B testing, heat maps and UX/UI implementations.

Conversions API

Keep track of user activity on your website despite the blocking of third-party cookies.

Discover our cross-platform 'One Tag' solution, which allows you to configure server signals for all platforms (Meta, TikTok, Pinterest, Snapchat, Google...) without leaving GTM.
Quick and easy: no code, no server maintenance on your part, we take care of it.
With monthly subscription plans that adapt to your volume of events.

DISCOVER ONE TAG

Enhanced Data Signals

Comply with regulations and maximize the performance of your ad campaigns.

Implement Consent Mode v2: Ensure, while respecting user privacy, that tags send hits that are crucial on platforms like GA4. Do this based on conversion modeling to fill gaps in data collection.
Send user information with Enhanced Conversions: Collect, encrypt and send information from your users to enrich conversions and events. Also known as Advanced Matching outside the Google environment.

EXPLORE DATA SIGNALS

Conversion Rate Optimization

Get more visitors to convert into customers and perform the actions you want: make a purchase, subscribe to a service or complete a form.

Increase your conversions with controlled experiments: We use statistics and experimental methods to create hypotheses, define clear metrics, and apply solid tests to achieve success in your conversion.
Optimize each stage of your funnel: We perform in-depth analysis to identify the bottlenecks that hinder your conversions at each stage of your funnel.

DISCOVER CRO

GA4 and Looker Studio set up

We configure your GA4 properties, create custom dashboards in Looker Studio and train your team so you don't have to worry about a thing.

EXPLORE GA4

Offline Solutions

Reach your audience in the digital world to boost sales in physical stores.

Implement Offline Conversions: Use conversion events from in-store purchases to phone bookings to drive results from your digital campaigns.
Connect your CRM and synchronize data: Connect your CSV or JSON database with Meta or Google datasets to synchronize data, accurately measure and optimize all your advertising campaigns.

Marketing Mix Modeling

Gain a better understanding of which marketing channels and actions generate the highest ROI, and allocate budget more efficiently.

Include all forms of investment (including offline) and external factors (economy, weather, special dates, etc.) in the same model.
Allocate budget in real time with our interactive tool for efficient resource allocation.

EXPLORE MMM