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Improve the performance of your digital ecosystem

We implement continuous data-driven improvements to test, optimize and transform the user experience with a focus on real results.

 

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Make each visit count

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CRO that improves what you already have

Before attracting more traffic, optimize what you already have. We detect leakage points, redesign funnels and apply A/B and multivariate tests to improve conversion with what you already have.


Evidence-based UX optimization

Forget assumptions. We use heat maps, recordings and analysis of real user behavior to redesign with a focus on performance, not just aesthetics.


Smarter personalized activation

We transform the user experience by tailoring messages, content or flows according to their profile, actions or intent. Personalization based on data, not intuition.

Our team makes the difference

Strategy, method and measurement: the key to sustained growth

Nothing is random

Each optimization starts from a clear hypothesis, built on data and qualitative observation. Before launching any test, we define the right KPIs, establish success criteria and model possible scenarios. We test to learn, not to fill out roadmap; we scale what works, discard what doesn't, and we do it with speed and focus.

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Analysis is useless if it does not lead to action

We identify what to adjust, why to adjust it, and what impact it can have. We translate data into decisions, and decisions into results. Each report closes the optimization cycle and opens the next strategic step.

The keys of optimization

An optimization strategy designed for your website

We redesign with sense, test with method and improve with a focus on real impact. All based on data.

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01. Conversion funnel audit and leakage detection

We evaluate the user journey, identifying friction points and improvement opportunities.

02. Data-driven A/B and multivariate testing

Clear hypotheses, controlled tests and continuous learning to improve conversion rates.

03. Heatmaps and session recordings

Qualitative and quantitative analysis of real user behavior to make evidence-based design decisions.

04. Personalization and segmentation actions

We adapt the experience in real time based on user behavior, profile or funnel stage.

Got questions?
Adsmurai has the answers

Improve what you already have. Optimize with strategy.