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Standing out in "Hot Sale" with Feed Composer

%

ROAS

Conversions via Dynamic Ads

Total conversions

 

Overview

 

For the first time in history, NBA Mexico planned to promote their products during Hot Sale, the largest online sales campaign in the country. Being a sports event, the challenge was even greater because Hot Sale is identified with purchases of consumer goods.
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Challenge

 

The goal was crystal clear: encourage  purchases of NBA merchandise to the fan base and at the same time reach new audiences. 

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Conclusion

 
To get more visibility and make the ads more attractive, sales were boosted on Facebook and Instagram with our tool Feed Composer. Thanks to this, completely personalized layouts were generated for Facebook and Instagram showing the official NBA products and its different categories, generating a remarketing campaign.

Discover Feed Composer

The tool that allowed NBA Mexico to boost their results

 

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