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Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.

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CASE STUDY

Standing out in Hot Sale with Feeds

 

Client: NBA México   |    OVERVIEW    |    CHALLENGE    |    SOLUTION

NBA match image

Overview

Taking advantage of Hot Sale for a conversion campaign

 

It seems obvious. But doing it for the NBA offering products that are not consumer goods is not so much. And that's how they stood out.

For the first time in history, NBA Mexico was considering promoting its products during Hot Sale, the country's largest online sales campaign. As it was a sporting event, the challenge was even greater, since in the collective imagination Hot Sale was identified with purchases of big-ticket items.

0%

ROAS

0

Conversions through dynamic ads

0

Total conversions

Challenge

Visibility

 

The goal was crystal clear: encourage  purchases of NBA merchandise to the fan base and at the same time reach new audiences. 

CS NBA México 1

 

CS NBA México 2

 

Solution

Creatives

 

To get more visibility and make the ads more attractive, sales were boosted on Facebook and Instagram with our tool Feed Composer. Thanks to this, completely personalized layouts were generated for Facebook and Instagram showing the official NBA products and its different categories, generating a remarketing campaign.

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