Simorra Boosts Sales with Advanced AI Strategies and Smart Bidding 2.0

Summary

Conscious design, standout materials and a brand that evolves with its audience

Simorra was founded in Barcelona in 1978 by Javier Simorra, who inherited his father’s craft and created an elegant fashion proposal, close to prêt-à-porter and carefully crafted in every detail. In 2006, the Dimas family acquired the brand and ushered in a new phase, placing fabric at the centre of the creative process. Today, SIMORRA has more than 100 points of sale in Spain and internationally, and leverages the digital ecosystem to connect with its audience.

Challenge

Scaling efficiently without compromising brand value

Simorra faced the challenge of reducing CPA compared to the previous year, despite an incremental investment. The goal was to improve profitability without impacting conversion rates or diluting its positioning as an established brand.

An integrated strategy focused on automation was implemented. Through Smart Bidding 2.0 and a new full-funnel campaign architecture — from qualified audience acquisition to conversion — a solid and efficient structure was built to scale performance while maintaining consistency in the brand proposition.

Solution

Smart automation to drive profitability and scalability

A strategy based on Performance Max (PMax) campaigns was implemented, specifically designed to increase average customer value. These campaigns relied on an optimised and flexible structure, capable of dynamically adapting to consumer behaviour.

In parallel, a Demand Generation campaign focused on Lookalike audiences was activated, aimed at attracting new profiles similar to the brand’s most valuable customers. This strategy sought to maximise tROAS and optimise performance across the conversion funnel. The combination of both activation lines made it possible to fully leverage the platform’s automation and artificial intelligence capabilities, improving targeting, budget allocation and operational efficiency.

The automated system ensured effective full-funnel coverage, generating a sustained flow of qualified traffic and enabling results to scale without adding operational complexity.

Results

Maximising return, reducing costs and attracting more customers

Thanks to the implementation of an automated, conversion-driven strategy, Simorra significantly optimised customer acquisition. This approach improved investment efficiency, increasing ROAS and generating a strong uplift in website traffic, while reducing CPC by up to 45%.

The use of campaigns tailored to each stage of the funnel, combined with automation technologies and intelligent targeting, enabled sustained growth in qualified traffic and improved key performance indicators.

Key results include:

-50% CPA, reflecting a significant reduction in cost per acquisition.
+87% increase in ROAS, substantially improving profitability.
+155% growth in website traffic, expanding brand visibility and reach.

These results reinforce Simorra’s ability to combine efficiency, scalability and strategic vision in a highly competitive environment.