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The impact The Bridge achieved through sequential video strategies

EDUCATION  |  SPAIN  |  BRANDING STRATEGY WITH VIDEO AND AI
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Overview

The Bridge and its brand boost

 

The Bridge is a digital talent accelerator that offers training programs in key areas such as cybersecurity, data science, and web development. Its focus is on providing training tailored to the needs of the current job market, preparing professionals for the challenges of the digital age.


In terms of brand boosting, The Bridge has managed to stand out through the use of innovative content strategies, such as sequential videos. This approach has allowed it to strengthen its presence in the digital ecosystem, effectively connect with its audience, and reinforce its positioning as a benchmark in technological talent training.

+152%

Sales opportunities

-92%

CPM

+108%

100% video view

Challenge

Leveraging the Growth of Digital Training

 

The Bridge faced the challenge of increasing its annual enrollment volume and strengthening its digital presence in a rapidly expanding market. With a 30% increase in the demand for digital training in Spain—across online, in-person, and hybrid modalities—the digital talent accelerator set out to capitalize on this trend and position itself as the preferred choice for those looking to specialize in key areas such as cybersecurity, data science, and web development.

Solution

The Strategy: Storytelling and AI Personalization

 

To achieve its goals, The Bridge, together with Adsmurai as a media partner, implemented a branding campaign focused on brand storytelling. The key was the use of sequential videos, a format that allowed them to present their digital bootcamps to new audiences and strengthen their market positioning.

This strategy was based on market insights and employability data obtained from proprietary sources, combined with Google’s artificial intelligence solutions and first-party data. Thanks to this, they were able to accurately define their potential audience and reach them at the right time and place, maximizing the campaign's effectiveness.

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Results

A Strategy That Multiplied Reach and Conversion

 

Between April and July 2024, The Bridge consolidated its strategy with strong results. Compared to similar campaigns during the same period, CPM was reduced by 92%, while the number of users interested in the bootcamps increased by 187%.


Additionally, the campaign reached 287% more users potentially interested in its programs, resulting in a 152% growth in qualified leads—those who progressed to real sales opportunities.

This initiative had a very positive impact on our results. By creating engaging visual content and segmenting it across multiple stages of the sales funnel, we were able to connect more effectively with our potential customers.
Miguel García
Performance Manager at The Bridge

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