The Bridge faced the challenge of increasing its annual enrollment volume and strengthening its digital presence in a rapidly expanding market. With a 30% increase in the demand for digital training in Spain—across online, in-person, and hybrid modalities—the digital talent accelerator set out to capitalize on this trend and position itself as the preferred choice for those looking to specialize in key areas such as cybersecurity, data science, and web development.

To achieve its goals, The Bridge, together with Adsmurai as a media partner, implemented a branding campaign focused on brand storytelling. The key was the use of sequential videos, a format that allowed them to present their digital bootcamps to new audiences and strengthen their market positioning.

This strategy was based on market insights and employability data obtained from proprietary sources, combined with Google’s artificial intelligence solutions and first-party data. Thanks to this, they were able to accurately define their potential audience and reach them at the right time and place, maximizing the campaign's effectiveness.