Migrate to Google Analytics 4

The implementation is usually completed two weeks after obtaining everything detailed in the requirements (mainly accesses).

This period can be extended if there are blockages for which we need the advertiser's collaboration (for example, lack of data in the Google Tag Manager dataLayer in case new events need to be added).

Our GA4 migration service includes:

• Configuration of data sources
• Cross Domain Measurement
• Exclusion of internal traffic and referrals
• Audience generation
• Google Signals data collection to share audiences from Google Analytics 4 to Google Ads
• Event definition and set up (Scroll, Video engagement, file download, button click, link click, outbound link click, exit link, social media link click, tab change, Site search, etc.)
• Creation of visualization dashboards of the conversion funnel.

Need anything else? Let us know.

1. Woocommerce
2. Shopify
3. Magento
4. VTEX
5. Funnel page 
6. Laravel or other custom website

GA4 uses first-party cookies, which allows it to comply with privacy laws such as GDPR.

In addition, GA4 is designed to work with or without cookies, so it incorporates machine learning and statistical models to fill in data gaps as the world becomes less and less reliant on cookies.

Google Analytics 4 collects the following information by default:

• Number of users.
• Session statistics.
• Approximate geolocation.
• Browser and device information.

What we recommend is to run UA and GA4 in parallel so that GA4 can start collecting data before UA is no longer supported.

There is no negative consequence to running UA and GA4 simultaneously, and it is the best strategy for you to start collecting historical data on your GA4 property.

Google Analytics 4 offers much more robust and reliable cross-device and cross-platform tracking than Universal Analytics, as both web and app data use the same schema in GA4, whereas in Universal Analytics this is not the case.

Google Analytics 4 (GA4) is designed to replace both Universal Analytics (UA) and Google Analytics 360 (GA360), which will become obsolete in 2023.

UA accounts will stop collecting data as of July 1, 2023, while GA360 accounts will stop collecting data as of October 1, 2023. Thereafter, GA4 will become Google's sole data analytics platform.

There are several reasons why you should migrate now to Google Analytics 4:

1. It allows for cross-platform tracking (web and apps)
Although there are no views like in Universal Analytics, GA4 data streams are essentially different "views" of your data that can be created based on certain criteria. For example, you can create a data stream for web traffic, another data stream for app traffic, or even a data stream for traffic from a particular country. 

2. Allows you to create more advanced analytics and reports
The new reporting section of Google Analytics 4 provides tools to run more advanced and complex analyses than Universal Analytics.

3. Integrates with BigQuery
You can now export your data to BigQuery and then use SQL to run complex queries that would not be possible in UA.

4. Gives you better insights thanks to Machine Learning
GA4 uses so-called "probabilistic matching" to join data from different sources and give you a more complete picture of your users.

5. Improved attribution model
Three types of attribution models are available in GA4: cross-channel rules-based models, ads-preferred rules-based models and data-driven attribution.

6. Predicts purchase and churn probability with Machine Learning
GA4 uses Machine Learning to predict the probability of purchase and abandonment of each individual user with the insertion of predictive metrics.

Any other crucial reasons you would highlight?

Besides #1, of course: Google is not going to give you a choice.