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Seamless set up of Google Analytics 4
Switch from Universal Analytics to GA4 without a hitch.
You don't have to worry about anything, our team will be at your disposal to make sure everything is set up correctly.
Keep your Universal Analytics data
Universal Analytics data is going away and we know how important it has been to you.
If you need it, you can keep all your Universal Analytics historical data and use it to make comparisons whenever you need.
Team training in Google Analytics 4
We offer customized training for each team's knowledge.
We train your team and help them understand Google Analytics 4 and take full advantage of its features.
We evaluate your current objectives
We work closely with you to understand your objectives and requirements. We analyze your tracking needs, target audience, and desired outcomes to determine the optimal configuration strategy.
Set up a GA4 account
If you don't have a Google Analytics 4 account, we'll create one for you. This account serves as the foundation for your analytics journey, allowing you to dive deep into your data and gain valuable insights.
Tailored tracking configuration
We configure data streams, event tracking, and enhanced measurement options according to your unique tracking requirements. Whether it's monitoring user interactions, tracking conversions, or analyzing e-commerce data, we've got you covered.
Custom reports and dashboards
Visualize and analyze your data with ease. Our experts set up custom reports and dashboards tailored to your specific metrics and objectives, providing you with clear and actionable insights at a glance.
Why set up Google Analytics 4?
Collect your historical data
Universal Analytics will stop processing data in 2023 and to have a year-on-year data history, you need to start a new data history as soon as possible.
Measure by events
A user will not re-trigger several hits in the same session anymore.
With GA4 you can create more accurate reports and better understand your users' behavior by measuring by events.
Control your data with greater privacy
Adapt to current and future privacy regulations easily with Google Analytics 4 privacy controls.
Still hesitating? Some advantages of GA4
Measure on multiple platforms
Google Analytics 4 integrates with Firebase, allowing you to track the same event across multiple platforms and better attribute conversions.
More segmentation options
Unlike Universal Analyics, you can now create event-based segments and use them for your marketing campaigns.
More precise attribution
GA4 goes beyond Last Click: it now takes into account all user clicks until they complete a conversion.
Advanced analytics and reporting
With GA4 you have free access to tools that were previously only available to GA360 users.
Integration with BigQuery
Process your data quickly and run large-scale analysis thanks to BigQuery integration.
Unsampled data
Data sampling has been eliminated in GA4: you can collect unlimited data and ensure that you make your decisions with reliable information.
With Adsmurai we share a passion for constant improvement. We are the same team, working hand in hand for the same goals, adapting and conquering any challenge we set ourselves.
- Marta Cubiñá, Advertising Department at Mango
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How long does the set up take?
The implementation is usually completed two weeks after obtaining everything detailed in the requirements (mainly accesses).
This period can be extended if there are blockages for which we need the advertiser's collaboration (for example, lack of data in the Google Tag Manager dataLayer in case new events need to be added). -
What is included in the GA4 set up service?
Our GA4 set up service includes:
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Configuration of data sources
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Cross Domain Measurement
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Exclusion of internal traffic and referrals
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Audience generation
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Google Signals data collection to share audiences from Google Analytics 4 to Google Ads
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Event definition and set up (Scroll, Video engagement, file download, button click, link click, outbound link click, exit link, social media link click, tab change, Site search, etc.)
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Creation of visualization dashboards of the conversion funnel.
Need anything else? Let us know.
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When will I no longer be able to access Universal Analytics data?
As of July 1, 2024, all users, including those with 360 properties, will no longer be able to access the Universal Analytics API and user interface.
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How does GA4 collect data?
Google Analytics 4 collects the following information by default:
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Number of users
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Session statistics
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Approximate geolocation
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Browser and device information
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Is the data extraction process the same for UA free accounts as for 360 free accounts?
No, the approach is different. The data extraction for UA free accounts is done through Adsmurai's own integration via API, since there is no direct connection between UA and BigQuery.
In the case of UA 360, on the other hand, there is a connection with BigQuery, so we can export the data directly.
Adsmurai can support you in both processes. -
Where is the data extracted from my Universal Analytics account stored?
We recommend storing the extracted data in BigQuery, the Google Cloud server platform.
This allows a continuous flow of data and facilitates access to them. In addition, we offer the option of integrating Looker Studio for the creation of customized dashboards.
However, we understand that each business has unique needs, so we are willing to consider other options, such as moving data to other servers or sending data files, depending on your preferences.
Our goal is to provide flexible solutions that are tailored to your specific requirements.
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Is it necessary to create dashboards in addition to storing data on servers?
Yes, we recommend the creation of dashboards for better visualization and consultation of the data. Depending solely on the tables in BigQuery may not be the most efficient option.
Creating dashboards allows you to replicate the charts or tables you used to use in Universal Analytics, which facilitates continuity in managing your preferred metrics and dimensions. This ensures that you can continue to work with the information the way you are used to. -
Will I be able to download data from the moment I created my UA account?
Yes, you will be able to download the data available in Universal Analytics (UA) from the moment you created the account and started collecting data through the tracking codes on your websites. This includes all data that has been stored in UA and is available through the API.
It is important to note that data availability also depends on the data retention period configured on each UA property, as it may influence the availability of the historical information you wish to download. -
How are the training courses you offer structured?
Our trainings typically consist of a total of three live sessions, which are conducted online. Each of these sessions has a minimum duration of one hour, as we consider that this time is necessary to provide a complete overview and a solid knowledge of the tool. In addition, at the end of each session, we provide support materials that will be sent to you so that you do not miss any important details.
However, we are willing to adapt to your specific needs. We can customize the sessions and adjust their distribution or schedule to meet your particular requirements. Our goal is to ensure that you get the maximum value and learning from our trainings, according to your circumstances. -
What topics are covered in the training sessions?
Our training sessions are designed to give you a complete understanding of GA4 and ease the transition from Universal Analytics (UA). The scope of our trainings includes:
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Contextualization of the paradigm shift from UA to GA4.
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Review of Google Tag Manager (GTM) tag configuration.
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Review of GA4 account configuration.
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An overview of the different sections of GA4.
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Guidance for creating and obtaining dashboards of interest.
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Review of the specific points we will raise next.
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Delivery of documentation and specific materials for your team.
The main objective of this project is to ensure that GA4 users acquire a complete knowledge of the tool, its reports and functionalities. We want you to feel confident and prepared to use GA4 effectively, showing you the key differences from UA and enabling you to get the most out of this platform.
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Is it possible to schedule sessions on a recurring basis?
Yes, we offer the option of recurring training sessions to ensure that you are always up to date in the use of GA4.
In addition to our standard trainings, we also offer a continuous training model.
In this model, we meet with you on a monthly basis to share the main new features of the platform, as GA4 is a constantly evolving tool.
We explain how these specific developments affect your particular case, making sure you are aware of the changes and how to leverage them to your advantage.
Our goal is to keep you always informed and prepared to take full advantage of the latest GA4 updates.