Validate your Google Shopping feed instantly
Make sure your product feed meets Google Merchant Center policies and get actionable insights to boost visibility and performance.
Validate your Google Shopping
feed for free!
What is the Google Shopping Feed Validation Tool?
The Google Shopping feed validation tool is designed to ensure that your product feed values meet all the requirements and policies of Google Merchant Center. It helps identify errors or discrepancies in the first 50 products of your data feed before submitting it to Google, making sure your product ads display correctly.
The feed validation tool is included within the Adsmurai Marketing Platform, but it is publicly available with limited capacity. To unlock its full potential, you can create a free account.
What aspects of the feed does the tool check?
Data format
Ensures that feed values follow the correct format (e.g., prices, dates, availability, etc.).
Mandatory attributes
Checks that all required fields are present and correctly filled out in your product feed.
Content quality
Assesses the quality of the information provided, including product titles, descriptions, and images.
Google policies
Ensures compliance with Google Merchant Center policies, including restrictions on products, content, and pricing.
Country-specific restrictions
The tool validates that your feed adheres to the requirements defined by Google Merchant Center for each region. That’s why it asks for a target country.
Recommendations
The tool not only covers mandatory requirements but also provides actionable recommendations to improve your catalog quality and performance.
Improve your feed without limitations.
Maximize your product visibility with accurate and compliant data.
FAQS
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How do I use the tool?
To use the tool, simply paste the URL of your feed in a compatible format (e.g., XML or CSV) into the "Feed URL" field. The tool will perform a detailed analysis for the first 50 products and provide you with a report of the errors and warnings found, along with suggestions on how to fix them.
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What file formats does the tool support?
Currently, the tool supports the most common feed formats accepted by Google Merchant Center (CSV, XML, JSONL, etc.). It is recommended that the file be in the standard format accepted by Google Merchant Center to obtain the best results.
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What should I do if I find errors in my feed?
If the tool detects errors, it will provide you with a detailed report describing each error and recommendations on how to fix them. You should edit your feed file according to the suggestions and revalidate it before submitting it to Google Merchant Center.
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How often should I validate my feed?
It is recommended to validate your feed whenever you make significant changes to its content or structure, or before each submission to Google Merchant Center, to ensure that all requirements are met and to avoid product rejections or suspensions. With Adsmurai Marketing Platform, you can automate feed management and checks to increase sales.
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What are the benefits of using the feed validation tool?
Using this tool can help you:
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Reduce product rejections: By correcting errors before submitting the feed to Google.
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Improve your product visibility: By ensuring that the data is presented correctly.
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Save time: By quickly identifying issues and providing specific solutions.
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Does the tool guarantee Google feed approval?
Although the tool is designed to identify most common errors and ensure compliance with Google policies, the final approval depends on Google Merchant Center. Google may perform additional checks that are not covered by the tool.
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Can I use the tool for feeds from multiple stores or languages?
Yes, the tool can handle feeds from multiple stores and in different languages, as long as they comply with the standard formats required by Google Merchant Center.
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Does it have any cost?
The validation tool is public and free, with a limit of 50 products. To use it without limits and in an automated way, create an account.
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Is it only for Google Shopping?
Yes, for now, it only validates the Google Merchant Center format.
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I’m still having issues with the product feed. Can you help me?
Contact the Adsmurai team to receive assistance from feed management specialists.

