- Adsmurai has developed new capabilities within Adsmurai Marketing Platform (AMP) to manage ChatGPT Ads campaigns and centralize reporting alongside other marketing channels.
- The collaboration strengthens Adsmurai’s positioning as a Growth-Tech Partner and its commitment to a technology architecture designed to incorporate new channels without adding more tools or creating additional silos.
Barcelona, 20 October 2026. Adsmurai has announced its collaboration with OpenAI as a technology partner for ChatGPT Ads, expanding the capabilities of Adsmurai Marketing Platform (AMP) to integrate the management and reporting of this new channel into the technology ecosystem brands already use to run their marketing operations.
With this development, brands and agencies can incorporate ChatGPT Ads into their existing operations without having to manage it as a standalone system. AMP connects this new channel to a shared infrastructure for campaigns, data and measurement, providing a more centralized view of marketing activity.
The integration of ChatGPT Ads marks another step in the evolution of AMP and reinforces Adsmurai’s positioning as a Growth-Tech Partner: a company that combines proprietary technology, data, artifi cial intelligence and strategic expertise to help brands operate within an increasingly fragmented marketing ecosystem.
Proprietary technology to integrate new channels without creating new silos
The emergence of new advertising environments is increasing the technological complexity faced by marketing teams. Each new platform can introduce additional processes, new data sources and extra tools for managing and analyzing media investment.
AMP’s architecture is designed specifi cally to prevent this fragmentation. Its interoperable and platform-agnostic approach enables new platforms to be incorporated into a shared technology environment and connected with different layers of marketing activity.
For ChatGPT Ads, Adsmurai has developed specific capabilities to integrate campaign management and reporting directly into AMP, enabling teams to analyze this new channel alongside the rest of their advertising investment.
Building on this foundation, the platform’s architecture will progressively enable deeper connections with other AMP capabilities, including media planning, creative operations, fi rst-party data, advanced measurement and business intelligence.
“Our technology vision is built around a simple idea: the emergence of a new channel should not require marketing teams to add another tool and create another data silo. AMP is designed to connect platforms, data and operations within a shared architecture. Integrating ChatGPT Ads is another step in that direction,” explains Luis Carrillo, Partnership Director at Adsmurai.
ChatGPT Ads: a new advertising environment within the decision journey
ChatGPT Ads opens up a new environment where advertisers can be present as people explore ideas, compare alternatives and move through their decision-making process.
As a technology partner, Adsmurai enables this new channel to be incorporated into existing marketing systems and workfl ows rather than managed in isolation.
The advertising experience within ChatGPT is also built around OpenAI’s principles of transparency: ads are clearly labelled and kept separate from responses, and advertising does not infl uence the answers ChatGPT provides to users.
About Adsmurai
Adsmurai is a Growth-Tech Partner that helps brands transform marketing into a connected, measurable and scalable growth system. By combining proprietary technology, strategic intelligence, artifi cial intelligence, data and human expertise, the company connects decisions, investment, execution and business outcomes to drive more effi cient and sustainable growth.
Through AMP, Kata and its specialized solutions, Adsmurai supports brands in managing, optimizing and measuring their marketing strategies, combining media strategy, creativity, ecommerce, data intelligence and automation.
For more information, interviews or additional comments, please contact:
Paula Moreno - paula.moreno@adsmurai.com
