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Adsmurai’s MCP connects AI assistants such as Codex, Claude Code and other compatible systems with the capabilities of Adsmurai Marketing Platform.
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Through this connection, AI agents can access data, analyse performance, work on feeds, creatives, campaigns, reporting, MMM and workspace from a secure, controlled and traceable infrastructure.
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The connection uses the same permissions and access controls as AMP, ensuring that each user can only interact with the accounts, data and tools they are already authorised to access.
Madrid, 6 July 2026. Adsmurai, the Growth-Tech Partner specialised in transforming marketing into a connected, measurable and scalable growth system, has showcased alongside OpenAI how Codex can connect to the company’s MCP to interact with tools within Adsmurai Marketing Platform.
The demonstration, carried out last week by OpenAI Codex in Madrid, marked the first public demo of Adsmurai’s MCP*. It showed how Codex could generate video clips and use them to create ads on Meta, connecting the generation of ideas with the execution of actions across campaigns, creatives and digital assets.
This milestone brings to life the vision recently presented with Kata, Adsmurai’s Marketing AI. Kata is designed to help teams solve business challenges and operate across campaigns, creatives, catalogues, measurement, reporting, planning and optimisation. The goal is not only to generate content or recommendations. The goal is to connect artificial intelligence with the processes that make it possible to activate, measure and scale growth.
For brands, the value of Adsmurai’s MCP* lies in reducing the distance between artificial intelligence and real marketing operations. AMP acts as the operational layer: centralising data and tracking, media planning, feeds, creatives, dashboards and measurement models for more than 100 global brands. The MCP enables AI agents to act on that infrastructure in a secure, controlled and traceable way.
This translates into greater execution speed, less dependence on ad hoc developments and more control over actions that can impact campaigns, budgets or marketing assets. Adsmurai’s MCP* currently connects 287 production tools linked to feeds, campaigns, reporting, MMM and workspace, incorporating security, traceability and governance mechanisms within an infrastructure already proven by more than 100 global brands.
“With Kata, we defined our vision for AI applied to marketing. With the MCP*, we are showing the infrastructure that makes it possible to connect that intelligence with real tools, data and processes. The difference is not only in generating responses, but in being able to act on a brand’s operations with control, traceability and a business focus,” says Otto Wust, Co-Founder & COO at Adsmurai.
With this demonstration, Adsmurai reinforces its Growth-Tech model: proprietary technology, artificial intelligence, data and human expertise working as a connected architecture. A model designed to help brands move from fragmented execution to a more efficient, measurable and scalable growth system.
*Model Context Protocol (MCP) is an open standard that enables AI assistants to connect with external tools and systems. In Adsmurai’s case, it allows agents such as Codex, Claude Code and other compatible environments to interact with Adsmurai Marketing Platform without the need to copy and paste data into a chat. The assistant can access information directly from the source, under the same permissions, access controls and traceability mechanisms defined in AMP.
About Adsmurai
Adsmurai is a Growth-Tech Partner that helps brands transform marketing into a connected, measurable and scalable growth system. Combining proprietary technology, strategic intelligence, AI, data and human expertise, the company connects decisions, investment, execution and business results to drive more efficient and sustainable growth.
Through AMP, Kata and its specialised solutions, Adsmurai supports brands in managing, optimising and measuring their marketing strategies, integrating capabilities across paid media, creativity, feeds, measurement, planning, reporting, automation and intelligence applied to growth.
For further information, interviews or additional statements, please contact:
Paula Moreno - paula.moreno@adsmurai.com
