• The company is already working in ChatGPT’s new advertising environment, helping advertisers prepare their strategy, measurement, feeds and visibility in generative AI. 

Barcelona, 19 May 2026 - Adsmurai, a company specialising in technology, data and strategic intelligence applied to digital growth, is taking a new step in the evolution of advertising in generative AI environments with the launch of its first activations in ChatGPT Ads.

OpenAI Ads represents a new opportunity for brands to be present in high-intent moments, in an environment where relevance, data quality and the ability to measure results will be decisive.

Campaign activation in OpenAI Ads is currently in testing and rollout phase in the United States, Australia, New Zealand and Canada, and requires an approved ad account. For other advertisers, this new channel points in a clear direction: presence in conversational AI is becoming a new dimension of digital growth.

Mail_Press_Header

Two scenarios for brands: activate now or prepare for what comes next

Adsmurai supports brands in two different scenarios. Brands that already have a US entity and an approved ad account can activate campaigns in OpenAI Ads from today, with support across technical preparation, tracking setup, feeds, launch, management and campaign optimisation.

For brands that do not yet meet these requirements, the company proposes starting to prepare the ground now: reviewing measurement, structuring feeds, analysing brand presence in generative AI environments and defining an entry roadmap to be ready when activation becomes possible.

“OpenAI Ads is not simply a new advertising channel. It is a signal of where marketing is heading: towards environments where search, recommendation and decision-making coexist within the same conversation. For brands, the challenge will be to be prepared with structured data, optimised feeds, solid measurement and a strategy capable of connecting that visibility with real business results,” says Alba Roig, Chief Client Officer at Adsmurai.

Measurement, feeds, reporting and brand visibility in generative AI

Adsmurai’s service for OpenAI Ads combines campaign activation, technical preparation and advanced measurement.

Through Adsmurai Marketing Platform, the company helps integrate campaign measurement and provides support for Conversion API for OpenAI, making it easier to configure conversion events and connect advertising investment with real results.

In addition, OpenAI Ads is already available as a data source within the platform, allowing brands to centralise reporting, analyse results and visualise the performance of this new channel alongside the rest of their paid media platforms.

Feeds will also play a key role in this new environment. Adsmurai prepares, structures and optimises feeds for OpenAI Ads campaigns, ensuring that product information is up to date, organised and ready for activation. For feed-based activations, the brand must be part of the Merchant Program, a requirement that Adsmurai can help review and prepare for.

Adsmurai’s proposal is completed with brand monitoring in generative AI environments: mentions, presence versus competitors, context of appearance and opportunities to improve visibility. For brands that cannot yet activate campaigns, this layer makes it possible to start working on AI presence now, understanding how the brand is positioned in this new dimension of discovery and recommendation.

A partner already inside the new channel

Adsmurai combines proprietary technology, strategic intelligence and paid media expertise to help brands enter new growth channels with control, measurement and speed.

The company has already launched its first campaigns in ChatGPT and is ready to support both brands that can activate OpenAI Ads now and those that need to prepare their strategy, measurement, feeds and AI visibility before taking the next step.

With this activation, Adsmurai strengthens its positioning for brands looking to evolve their marketing towards a more connected, measurable and scalable model, in a context where generative AI is beginning to transform the way consumers discover, compare and make decisions.

For more information, interviews, or additional statements, please contact:
Paula Moreno - paula.moreno@adsmurai.com
Press Release