Adsmurai 
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Adsmurai and Google Cloud reduce the analysis of advertising performance and spend from 8 hours to minutes, providing personalised tools that enable better strategic decisions.
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The technology company deploys its virtual assistant with Google Cloud in one month, detecting advertising trends efficiently.
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Generative AI powers Adsmurai, enabling it to deliver personalised analytics to optimise ad campaigns.
Barcelona, January 2024 //
Adsmurai, a technology company specialising in strategy, optimisation and measurement of digital marketing campaigns, announces the successful implementation of Generative Artificial Intelligence in its advertising management platform, with the help of its key partner Google Cloud. This new deployment enables advertisers to boost their advertising spend and analyse digital campaigns in record time.
The company has revolutionised the advertising investment landscape by incorporating an innovative Gen AI solution into its platform. The implementation of Gen AI in the Adsmurai Marketing Platform enables marketers to analyse their campaigns with an unprecedented degree of personalisation and detail.
Notable achievements include:
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Customised platform: Creation of a platform that analyses advertising campaigns with a high degree of customisation and detail, providing a holistic view of performance.
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Improved efficiency: Significant reduction in time spent on analysis from 8 hours to just minutes, which has optimised the decision making process.
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Early detection of opportunities: Generative artificial intelligence has enabled early detection of opportunities for improvement, streamlining decision making and maximising return on advertising investment.
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Real-time information: The platform provides relevant real-time information to C-level executives, enabling more strategic and informed decision making.
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Competitive advantage: Adsmurai has gained a new competitive advantage that has positioned its growth and expansion in the digital marketing industry.
The pivotal role of Google Cloud Generative AI
The success of this transformation is largely due to the collaboration with Google Cloud and the use of Generative AI technology in VertexAI. Adsmurai has integrated an intelligent virtual assistant into its platform, allowing clients to detect trends in advertising spend and make decisions quickly and efficiently.
Juan Antonio Robles, co-founder of Adsmurai, comments: "Developing a virtual assistant like the one we now have in our platform is something we wanted to do for a long time, but it implied dedicating a lot of time and development resources that we didn't have. Thanks to the Google Cloud, within a month our assistant was online and delivering value to customers.
Towards a more personalised user experience
The virtual assistant is just the first step in Adsmurai's commitment to improving the customer experience through generative artificial intelligence. Paula Moreno, Head of Marketing at Adsmurai, highlights: "The best thing about this technology is that it adapts to the needs of each client and their objectives to detect trends and opportunities for improvement. Thanks to generative AI, today we provide a much more personalised and relevant service so that clients get better results".
This successful collaboration between Adsmurai and Google Cloud reflects the transformative potential of generative AI in the digital advertising industry, marking a significant milestone in optimising advertising spend and delivering more effective results for clients.
For more information: https://cloud.google.com/customers/adsmurai/?hl=es-419
About Adsmurai:
Adsmurai, a technology company specialising in strategy, optimisation and measurement of digital marketing campaigns, scales the real growth of brands, combining the best talent and innovative solutions.
Born with the vision of generating a positive impact on people through better advertising, it is headquartered in Barcelona and has four offices around the world. Adsmurai has managed to bring together more than 300 digital experts, creatives and developers since 2014, being one of the only companies worldwide with official partnerships with Facebook, Instagram, Google Premium, Pinterest and TikTok (in addition to its collaboration with Linkedin, Snapchat and Twitter).
After the recent acquisition of Zinkdo, consultancy and organic content, and the consolidation of the Search, Programmatic and Creative departments, Adsmurai is positioned in 2023 as a leading force in the digital market, with a commitment to the diversification of full-funnel services.
Contact:
Paula Moreno
Head of Marketing
+34 931 222 301