[Report] Digital presence of European hospitals on social media
Healthcare communication in Europe enters a new digital era
Across Europe, hospitals and research centers have strengthened their presence on social media.
The report Digital Health Communication in Europe, presented at the 2nd International Congress on Health Communication, analyzes how 70 leading institutions across 10 countries use digital platforms to inform, educate, and build trust.
Through the monitoring of 264 active profiles on Google, Meta, LinkedIn, Bluesky, TikTok, and X, and with an analysis based on artificial intelligence and qualitative review, the study provides a unique overview of the current state of digital healthcare communication.
📊 Key Findings
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LinkedIn leads institutional and professional communication.
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Instagram and TikTok drive engagement through human stories and short-form videos.
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YouTube consolidates its position as an educational channel.
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Institutions with consistent strategies and empathetic content achieve stronger connection and trust.
Digital health moves forward when data becomes trust and stories become connection.
Discover the insights redefining healthcare communication across Europe.
👇📥 Download the full report
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