Discover hidden opportunities within your website thanks to CRO
We improve every step of the user journey so that more visits convert into results.











More clarity, less friction, better results
Discover what's stopping your users from converting
We analyze your conversion funnel in depth to identify leakage points, navigation roadblocks and elements that don't work. It all starts with the data.
We simplify to make converting easy
We reorganize content, optimize forms, structure information and redesign key elements for a smooth, intuitive and effective user experience.
We test, measure and optimize endlessly
We design and implement controlled experiments (such as A/B tests) with solid hypotheses, clear metrics and rigorous statistical analysis. No intuition: only decisions based on real results.
Our team makes the difference
Campaigns that improve what you already have
Conversion strategies aligned with your goals
Every website has a different purpose, and that's why we design customized optimization plans that are tailored to your business, your users and your goals. Less abandonment, more impact.
Your website, more efficient through analytics
We connect behavioral data, heat maps, session recordings and funnels to understand exactly what your audience is doing... and what they need to convert better.
The keys of CRO
A CRO strategy designed for your site
Optimization based on data, testing and user experience.
01. Complete conversion funnel analysis
We identify bottlenecks, abandonment points and key frictions to prioritize improvements with real impact on performance.
02. Conversion-driven UX and design
We reorganize content, visual elements and hierarchies to naturally navigate the user to the desired action.
03. Constant statistically based testing
We apply robust methodologies to test changes, evaluate results and scale what really works.
04. Practical insights for smarter decisions
We deliver you clear reports, with actionable learnings and personalized recommendations for further optimization.
Got questions?
Adsmurai has the answers
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What is CRO and why is it important for my website?
Conversion Rate Optimization (CRO) is the process of improving your web experience to increase the percentage of users who complete an action: purchase, register or contact. More conversions, without the need to increase traffic. -
How do I know if my website needs a CRO strategy?
If you have traffic but conversions are not coming through, if there is abandonment on forms or key steps, or if your metrics do not improve over time, you probably need CRO. Analytics will confirm this for you. -
What tools are used to improve the conversion rate on my website?
From funnel analysis, A/B testing, heat maps and session recordings, to redesigning key elements. We combine data, design and methodology to improve your conversion rate continuously.