Beyond the pixel: signals that complete the story
Forms, clicks and visits are only part of the journey. We capture relevant interactions, online and offline, to understand what happens after the lead and connect those signals to media platforms.
Enhanced Data Signal
Integrate key data from your digital and physical ecosystem to improve traceability, strengthen measurement and make more accurate strategic decisions.
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Trusted by brands building connected growth systems

Enhanced Data Signal
Connect digital and offline signals to improve attribution, optimise media platforms and make decisions based on a more complete view of your customer journey.

Forms, clicks and visits are only part of the journey. We capture relevant interactions, online and offline, to understand what happens after the lead and connect those signals to media platforms.
We design custom connections between your CRM, database and platforms such as Meta, Google Ads or TikTok to send rich signals and measure real conversions.
We ensure responsible data collection, compliant with privacy frameworks and platform policies, applying Consent Mode, hashing and deduplication processes.
CRM integrations
We design custom integrations with Meta, Google Ads or TikTok to send real signals from your CRM or sales system.
No manual processes, no delays and full traceability: every qualified lead, call or purchase becomes a useful signal to optimise your campaigns.
We are not just talking about automation, but precision: measuring what really happens to act on what really matters.


Data quality
We apply normalisation, hashing and event structuring processes to ensure your data is clean, complete and in the format required by each platform.
These best practices help improve match rates and correctly attribute conversions that were previously lost.
This not only improves attribution: it also refines your audiences, improves ROAS and boosts the performance of your entire media strategy.
Partnerships
Our work is backed by partnerships with leading platforms that help us access innovation, best practices and capabilities to activate smarter, faster and more measurable marketing.
We collaborate with the main digital platforms to help brands connect strategy, media activation, data and creativity across the environments where their audiences discover, engage and convert.

The keys to enhanced data signals
We transform dispersed signals into a coherent and useful architecture for your campaigns.
Strong media performance depends on the quality of the signals that feed each platform. We help you connect online and offline events, structure your data and make every relevant interaction usable for optimisation.
From CRM integrations to Consent Mode and match rate improvements, we build a signal architecture designed to improve attribution, decision-making and campaign performance.
We automate the delivery of relevant events, both online and offline, to Meta, Google, TikTok and other platforms to improve optimisation and attribution.
We adapt the solution to the maturity of your data and technical capabilities, from CSV files to APIs with daily reading and full automation.
We implement best practices for hashing, normalisation and event structuring to maximise the percentage of attributed conversions.
We comply with privacy standards without compromising measurement quality, making your signal cleaner, safer and more useful.
FAQs
Everything you need to know about Enhanced Data Signals, from CRM integrations and offline events to attribution, optimisation and data quality.
You can send online events, such as clicks, forms or carts, and offline signals, such as calls, visits, sales or payments. The system is flexible and adapts to your business logic.
Through APIs or daily files, depending on your systems and needs. We design the connection so the implementation can be gradual, scalable and aligned with your technical maturity.
Enhanced Data Signals help improve attribution, optimise campaigns with better data, reduce cost per actual conversion, refine audiences and support more informed decisions based on what really happens after each interaction.
Smarter signals start here
Build an Enhanced Data Signal strategy designed to connect CRM, offline and online events with your media platforms, improving attribution, optimisation and performance with cleaner, more useful data.