Discover which channels really drive your sales
Don't just rely on what the last click tells you. With Adsmurai MMMs you go beyond classic attribution and see the real impact of each channel on your business: Advertising? Promotions? Upper-funnel campaigns? We measure it all with an omnichannel view that connects online and offline data, and takes into account much more than just marketing: also weather, key dates, economic context and more.
The result: a global, neutral and informed view that allows you to understand what really works, how much each channel contributes to your goals... and why.
Saturation, efficiency and ROI: what other models don't tell you
It's not just about how much you invest, but how far that investment takes you. Our model analyzes the historical behavior of your channels and detects the saturation point of each one: that moment when continuing to spend no longer pays off as before.
The result? You can adjust budgets, redistribute resources and make decisions with confidence. Not too much, not too little. Just what you need to make every euro invested work in your favor.
01. Relevant data collection and preparation
We review your sources and historical data, both online and offline, to build a solid foundation on which to model.
02. Model training and validation
We apply machine learning techniques and statistical analysis to understand how your marketing variables relate to business results.
03. Simulations, saturation and forecasting
We test scenarios, detect saturation and help you invest right where it matters.
04. Interactive dashboards and recommendations
Visualize model results, review the degree of reliability of each variable and receive actionable recommendations directly on your dashboard.
.png?width=920&height=700&name=Imagen%201%20-%20bbb%20tool%201%20(1).png)
