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Audit your website’s consent setup

Analyze your website’s consent setup, identify potential issues with your cookie banner, and understand how they may be affecting data quality, tracking accuracy, and campaign performance.

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Check your website’s consent setup

Enter your website URL and business email to get an instant audit of your CMP, cookie banner, Google Consent Mode v2 signals, and detected tracking technologies.

Free CMP audit tool. Results are provided for informational purposes only and do not constitute legal advice.

From diagnosis to more reliable measurement

Consent shouldn’t become a measurement gap

Identifying risks in your consent setup is only the first step. The next is fixing them and building a consent management system that protects user privacy without compromising the quality of the data behind your marketing decisions.

Fix risks in your consent setup

Review your cookie banner behaviour, cookie categories, and tracking technology activation to identify incomplete or inconsistent configurations.

Improve signal quality

Implement Google Consent Mode v2 and your tag behaviour correctly to improve measurement accuracy and provide stronger signals to your advertising platforms.

Keep your consent setup up to date

Adapt your CMP configuration as new cookies, tracking technologies, and website changes are introduced to prevent measurement quality from degrading over time.

Our Data team can help you prioritise the findings from your audit, fix implementation issues, and maintain a consent setup aligned with your measurement ecosystem and business goals.

FAQs

Everything you need to know about the consent audit

Learn what the tool analyses, how to interpret the results, and what you can do to improve your consent management and measurement setup.

How does the consent audit work?

Simply enter your website URL and business email. The tool will analyse your consent setup and automatically generate an initial diagnosis.

What does the audit check?

The audit checks whether a Consent Management Platform (CMP) is in place, analyses your cookie banner behaviour, reviews Google Consent Mode v2 signals, and identifies the tracking technologies detected on your website.

This helps uncover incomplete configurations, inconsistencies, and potential risks that may require further review.

What information will I receive?

You will receive an overall assessment of your consent setup, the main findings identified, and supporting evidence to help you understand which areas may need further review.

How can consent affect measurement?

An incomplete consent setup can lead to signal loss, cause tracking tags to fire incorrectly, or limit the data received by advertising and analytics platforms.

This can affect conversion measurement, attribution, campaign optimisation, and the quality of the decisions made based on that data.

Does the tool confirm that my website is compliant?

No. The tool provides an automated, indicative analysis designed to identify potential technical risks and areas for improvement in your consent configuration.

The results do not constitute legal advice and should not replace a complete technical and legal review.

What should I do if the audit identifies areas for improvement?

The first step is to review and prioritise the findings based on their potential impact on user privacy, data collection, measurement, and campaign performance.

Adsmurai’s Data team can help you interpret the results, fix implementation issues, and keep your consent setup up to date as cookies, tracking technologies, and your website evolve.

Turn your audit into action

Make consent the foundation for better measurement

Our Data team can help you address the risks identified, optimise your CMP and Google Consent Mode v2 setup, and maintain a consent configuration that protects user privacy without compromising data quality.