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Gian Arena

Giancarlo Arena, o Gian, es un profesional experimentado en AdTech con más de 20 años de experiencia en marketing digital, especializado en estrategias programáticas, innovación basada en datos y ecosistemas digitales. Hoy se desempeña como líder del área de Programática en Adsmurai. Su rol ha sido fundamental en la creación de estrategias mediáticas exitosas para algunas de las marcas más reconocidas del mundo. Los equipos de Gian han logrado consistentemente un crecimiento empresarial enfocado en la transparencia, la eficiencia y resultados tangibles. Como defensor de la innovación en la industria, comparte regularmente su experiencia en conferencias y en publicaciones de primer nivel, moldeando el futuro de la publicidad programática.

From backpack to shopping cart: how programmatic advertising drives the shopping season

September is not just back to school: it’s the return to routine, recurring expenses, and new goals. While brands compete for attention in a hyper-competitive market, programmatic advertising becomes the perfect ally to reach consumers right at the...

Read More
Connected TV

Connected TV: What it is and how it works

In the digital age, Connected TV (CTV) has become the new centerpiece of the living room—and a key asset for advertisers looking to move beyond...

Read More
Programmatic

What is programmatic advertising and how does it work

Buying advertising space in media is key for any business. Because, of course, if you're not in the right place, what's the point of having the best...

Read More

clock 3 min read

From backpack to shopping cart: how programmatic advertising drives the shopping season

September is not just back to school: it’s the return to routine, recurring expenses, and new goals. While brands compete for attention in a hyper-competitive market, programmatic advertising becomes the perfect ally to reach consumers right at the...

Read More
Connected TV

clock 5 min read

Connected TV: What it is and how it works

In the digital age, Connected TV (CTV) has become the new centerpiece of the living room—and a key asset for advertisers looking to move beyond...

Read More
Programmatic

clock 5 min read

What is programmatic advertising and how does it work

Buying advertising space in media is key for any business. Because, of course, if you're not in the right place, what's the point of having the best...

Read More
 
 

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