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Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.

Discover more

Blog

Blog

Programmatic

rich media

What is Rich Media and how to incorporate it into your strategy?

The fundamental goal of any advertising campaign is to attract the user's attention and convert them into customers. However, in an increasingly...

Read More

From backpack to shopping cart: how programmatic advertising drives the shopping season

September is not just back to school: it’s the return to routine, recurring expenses, and new goals. While brands compete for attention in a...

Read More
Connected TV

Connected TV: What it is and how it works

In the digital age, Connected TV (CTV) has become the new centerpiece of the living room—and a key asset for advertisers looking to move beyond...

Read More
Programmatic

What is programmatic advertising and how does it work

Buying advertising space in media is key for any business. Because, of course, if you're not in the right place, what's the point of having the best...

Read More
what is dooh advertising

What is DOOH advertising and why include it in your marketing strategies?

Imagine that traditional outdoor advertising, those static billboards you've been seeing for years, have decided to go digital and transform into...

Read More

Programmatic advertising trends for 2025

In the dynamic digital advertising landscape, programmatic has emerged as a key pillar for marketing strategies. In Spain, the constant evolution of...

Read More
estrategia publicidad programática

Maximizing your Programmatic Advertising Strategy: Techniques, challenges and best practices

Programmatic advertising has become an indispensable element of digital advertising. Creating an effective programmatic advertising strategy is key...

Read More
Live Streaming

Live Streaming: How to use it in your social media strategy

Live Streaming has become an increasingly popular tool for companies looking to connect with their audience in real time. From broadcasting live...

Read More
rich media

clock 6 min read

What is Rich Media and how to incorporate it into your strategy?

The fundamental goal of any advertising campaign is to attract the user's attention and convert them into customers. However, in an increasingly aggressive competitive landscape, this task becomes more challenging with each passing day.Attracting...

Read More

clock 3 min read

From backpack to shopping cart: how programmatic advertising drives the shopping season

September is not just back to school: it’s the return to routine, recurring expenses, and new goals. While brands compete for attention in a...

Read More
Connected TV

clock 5 min read

Connected TV: What it is and how it works

In the digital age, Connected TV (CTV) has become the new centerpiece of the living room—and a key asset for advertisers looking to move beyond...

Read More
Programmatic

clock 5 min read

What is programmatic advertising and how does it work

Buying advertising space in media is key for any business. Because, of course, if you're not in the right place, what's the point of having the best...

Read More
what is dooh advertising

clock 9 min read

What is DOOH advertising and why include it in your marketing strategies?

Imagine that traditional outdoor advertising, those static billboards you've been seeing for years, have decided to go digital and transform into...

Read More

clock 6 min read

Programmatic advertising trends for 2025

In the dynamic digital advertising landscape, programmatic has emerged as a key pillar for marketing strategies. In Spain, the constant evolution of...

Read More
estrategia publicidad programática

clock 4 min read

Maximizing your Programmatic Advertising Strategy: Techniques, challenges and best practices

Programmatic advertising has become an indispensable element of digital advertising. Creating an effective programmatic advertising strategy is key...

Read More
Live Streaming

clock 4 min read

Live Streaming: How to use it in your social media strategy

Live Streaming has become an increasingly popular tool for companies looking to connect with their audience in real time. From broadcasting live...

Read More
 
 

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