Measurement in Programmatic Advertising: How does a Brand Lift work in DOOH?
In recent years, technology has unleashed a radical transformation, and in this evolving landscape, Digital Out-of-Home (DOOH) stands out as a major...
Programmatic
Programmatic advertising trends for 2024
In the dynamic digital advertising landscape, programmatic has emerged as a key pillar for marketing strategies. In Spain, the constant evolution of...
Connected TV: What it is and how it works
In the digital age, advertising has undergone a radical transformation, and Connected TV (CTV) has positioned itself as a key component in the...
What is Rich Media and how to incorporate it into your strategy?
The fundamental goal of any advertising campaign is to attract the user's attention and convert them into customers. However, in an increasingly...
Creativity in Programmatic Advertising: Finding the perfect balance
Programmatic creative enables the practice of data-driven creatives to serve users with highly personalized, dynamic, and contextually relevant...
Maximizing your Programmatic Advertising Strategy: Techniques, challenges and best practices
Programmatic advertising has become an indispensable element of digital advertising. Creating an effective programmatic advertising strategy is key...
Live Streaming: How to use it in your social media strategy
Live Streaming has become an increasingly popular tool for companies looking to connect with their audience in real time. From broadcasting live...
Exploring the ecosystem of programmatic advertising: Comparison with traditional advertising and key trends
In recent years, programmatic advertising has been one of the most recurring themes in the world of digital advertising. An increasingly popular...
What is DOOH advertising and why include it in your marketing strategies?
In recent years, outdoor digital advertising has seen an upward growth. Digital Out-of-Home talks about outdoor environments, digital screens and...
What is programmatic advertising and how does it work
Buying advertising space in the media is the key for any company. After all, only the placement of the advertisements ensures that the target...
Programmatic
5 min read
Measurement in Programmatic Advertising: How does a Brand Lift work in DOOH?
In recent years, technology has unleashed a radical transformation, and in this evolving landscape, Digital Out-of-Home (DOOH) stands out as a major...
5 min read
Programmatic advertising trends for 2024
In the dynamic digital advertising landscape, programmatic has emerged as a key pillar for marketing strategies. In Spain, the constant evolution of...
5 min read
Connected TV: What it is and how it works
In the digital age, advertising has undergone a radical transformation, and Connected TV (CTV) has positioned itself as a key component in the...
8 min read
What is Rich Media and how to incorporate it into your strategy?
The fundamental goal of any advertising campaign is to attract the user's attention and convert them into customers. However, in an increasingly...
5 min read
Creativity in Programmatic Advertising: Finding the perfect balance
Programmatic creative enables the practice of data-driven creatives to serve users with highly personalized, dynamic, and contextually relevant...
4 min read
Maximizing your Programmatic Advertising Strategy: Techniques, challenges and best practices
Programmatic advertising has become an indispensable element of digital advertising. Creating an effective programmatic advertising strategy is key...
4 min read
Live Streaming: How to use it in your social media strategy
Live Streaming has become an increasingly popular tool for companies looking to connect with their audience in real time. From broadcasting live...
4 min read
Exploring the ecosystem of programmatic advertising: Comparison with traditional advertising and key trends
In recent years, programmatic advertising has been one of the most recurring themes in the world of digital advertising. An increasingly popular...
4 min read
What is DOOH advertising and why include it in your marketing strategies?
In recent years, outdoor digital advertising has seen an upward growth. Digital Out-of-Home talks about outdoor environments, digital screens and...
3 min read
What is programmatic advertising and how does it work
Buying advertising space in the media is the key for any company. After all, only the placement of the advertisements ensures that the target...