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Programmatic

creatividad programática

Creativity in Programmatic Advertising: Finding the Perfect Balance

Programmatic creative enables the practice of data-driven creatives to serve users with highly personalized, dynamic, and contextually relevant...

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estrategia publicidad programática

Maximizing Your Programmatic Advertising Strategy: Techniques, Challenges, and Best Practices

Programmatic advertising has become an indispensable element of digital advertising. Creating an effective programmatic advertising strategy is key...

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Live Streaming

Live Streaming: How to use it in your social media strategy

Live Streaming has become an increasingly popular tool for companies looking to connect with their audience in real time. From broadcasting live...

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Programmatic advertising

Exploring the ecosystem of programmatic advertising: Comparison with traditional advertising and key trends

In recent years, programmatic advertising has been one of the most recurring themes in the world of digital advertising. An increasingly popular...

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what is dooh advertising

What is DOOH advertising and why include it in your marketing strategies?

In recent years, outdoor digital advertising has seen an upward growth. Digital Out-of-Home talks about outdoor environments, digital screens and...

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Programmatic

What is programmatic advertising and how does it work

Buying advertising space in the media is the key for any company. After all, only the placement of the advertisements ensures that the target...

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