From Management to Governance in Campaign Management
For years, operational work in paid media has relied on a mistaken idea: that managing campaigns is the same as doing good marketing. It couldn’t be...
Campaign Management
Marketing Campaign Management: How to automate your multi-channel campaigns without losing control
Managing digital campaigns in 2025 is no easy task. Each platform Google, Meta, TikTok, or any other comes with its own rules, metrics, and formats....
2 min read
From Management to Governance in Campaign Management
For years, operational work in paid media has relied on a mistaken idea: that managing campaigns is the same as doing good marketing. It couldn’t be further from the truth. Platforms have multiplied, reporting has become fragmented and AI has...
Read More
4 min read
Marketing Campaign Management: How to automate your multi-channel campaigns without losing control
Managing digital campaigns in 2025 is no easy task. Each platform Google, Meta, TikTok, or any other comes with its own rules, metrics, and formats....