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From Management to Governance in Campaign Management
For years, operational work in paid media has relied on a mistaken idea: that managing campaigns is the same as doing good marketing. It couldn’t be...
Product
Marketing Campaign Management: How to automate your multi-channel campaigns without losing control
Managing digital campaigns in 2025 is no easy task. Each platform Google, Meta, TikTok, or any other comes with its own rules, metrics, and formats....
Product Performance: How to optimize your catalog in real time?
In the competitive world of e-commerce, optimization is not just a best practice, it is a necessity. To stand out and maximize your sales, you need...
Google Tag Gateway: The (r)evolution of cookieless measurement
For some time now, advertising platforms and browsers have taken user privacy very seriously. This has forced brands to change how they collect and...
Data-Driven Media Planning: How to use real-time data to plan better and make smarter decisions
In a digital environment marked by platform fragmentation, rapid change, and the pressure to maximize results, media planning needs to evolve. It's...
Multiply your sales: The power of A+ Content on Amazon and other marketplaces
In a world where attention spans are shorter than a TikTok video, standing out on marketplaces like Amazon, Walmart, or Mercado Libre is no longer...
2 min read
From Management to Governance in Campaign Management
For years, operational work in paid media has relied on a mistaken idea: that managing campaigns is the same as doing good marketing. It couldn’t be further from the truth. Platforms have multiplied, reporting has become fragmented and AI has...
Read More
4 min read
Marketing Campaign Management: How to automate your multi-channel campaigns without losing control
Managing digital campaigns in 2025 is no easy task. Each platform Google, Meta, TikTok, or any other comes with its own rules, metrics, and formats....
3 min read
Product Performance: How to optimize your catalog in real time?
In the competitive world of e-commerce, optimization is not just a best practice, it is a necessity. To stand out and maximize your sales, you need...
2 min read
Google Tag Gateway: The (r)evolution of cookieless measurement
For some time now, advertising platforms and browsers have taken user privacy very seriously. This has forced brands to change how they collect and...
3 min read
Data-Driven Media Planning: How to use real-time data to plan better and make smarter decisions
In a digital environment marked by platform fragmentation, rapid change, and the pressure to maximize results, media planning needs to evolve. It's...
3 min read
Multiply your sales: The power of A+ Content on Amazon and other marketplaces
In a world where attention spans are shorter than a TikTok video, standing out on marketplaces like Amazon, Walmart, or Mercado Libre is no longer...