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Paula Moreno

Campaign Management

Marketing Campaign Management: How to automate your multi-channel campaigns without losing control

Managing digital campaigns in 2025 is no easy task. Each platform Google, Meta, TikTok, or any other comes with its own rules, metrics, and formats. What seems simple to the end user means hours of manual work, endless spreadsheets, and chaotic...

Read More
whatsapp business

WhatsApp Business: Much more than a chat for your brand

Tired of replying to clients from your company’s personal WhatsApp? It’s time to switch to WhatsApp Business. This tool is not just a “serious”...

Read More
Maximizar ROAS

How to leverage marketing analytics and maximize your ROAS

In the fast-paced digital marketing landscape, the competition for consumer attention is fiercer than ever. It's no longer enough to have a great...

Read More
Campañas de TikTok

How to Sell More with TikTok Ads: A Guide for Your E-Commerce

TikTok is no longer just about dances and viral trends. If you have an e-commerce business and you're still not investing in TikTok Ads, spoiler...

Read More
SEM

Basic guide to Search Engine Marketing (SEM)

SEM? Yes, the thing about coming out on top in Google without having to pray to the algorithm every morning. In this guide we explain, without...

Read More
Tiktok live

TikTok Live: what it is, how it works, and why brands should get on board NOW!

If you thought TikTok was just for viral dances, challenges, and cooking videos you'll never make... brace yourself, because TikTok Live is in a...

Read More
Meta Advantage

Automation and performance: discover Meta Advantage solutions

Tired of manually setting up campaigns and not getting the expected results? Welcome to the world of Meta Advantage! Meta’s solution redefines...

Read More
opportunity score

Meta Opportunity Score: how to use it to improve your campaigns

In an increasingly automated advertising ecosystem, advertisers need to quickly identify which aspects of their campaigns can be improved to maximise...

Read More
tiktok one

TikTok One: The ultimate platform for connecting creativity, data, and e-commerce

TikTok has merged its Creator Marketplace, Creative Center, and all its AI firepower into a single hub called TikTok One. The result? Briefing,...

Read More
analytics attribution

5 Analytics and Attribution basics for the coming year

Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly...

Read More
Campaign Management

clock 4 min read

Marketing Campaign Management: How to automate your multi-channel campaigns without losing control

Managing digital campaigns in 2025 is no easy task. Each platform Google, Meta, TikTok, or any other comes with its own rules, metrics, and formats. What seems simple to the end user means hours of manual work, endless spreadsheets, and chaotic...

Read More
whatsapp business

clock 2 min read

WhatsApp Business: Much more than a chat for your brand

Tired of replying to clients from your company’s personal WhatsApp? It’s time to switch to WhatsApp Business. This tool is not just a “serious”...

Read More
Maximizar ROAS

clock 5 min read

How to leverage marketing analytics and maximize your ROAS

In the fast-paced digital marketing landscape, the competition for consumer attention is fiercer than ever. It's no longer enough to have a great...

Read More
Campañas de TikTok

clock 5 min read

How to Sell More with TikTok Ads: A Guide for Your E-Commerce

TikTok is no longer just about dances and viral trends. If you have an e-commerce business and you're still not investing in TikTok Ads, spoiler...

Read More
SEM

clock 10 min read

Basic guide to Search Engine Marketing (SEM)

SEM? Yes, the thing about coming out on top in Google without having to pray to the algorithm every morning. In this guide we explain, without...

Read More
Tiktok live

clock 5 min read

TikTok Live: what it is, how it works, and why brands should get on board NOW!

If you thought TikTok was just for viral dances, challenges, and cooking videos you'll never make... brace yourself, because TikTok Live is in a...

Read More
Meta Advantage

clock 5 min read

Automation and performance: discover Meta Advantage solutions

Tired of manually setting up campaigns and not getting the expected results? Welcome to the world of Meta Advantage! Meta’s solution redefines...

Read More
opportunity score

clock 3 min read

Meta Opportunity Score: how to use it to improve your campaigns

In an increasingly automated advertising ecosystem, advertisers need to quickly identify which aspects of their campaigns can be improved to maximise...

Read More
tiktok one

clock 4 min read

TikTok One: The ultimate platform for connecting creativity, data, and e-commerce

TikTok has merged its Creator Marketplace, Creative Center, and all its AI firepower into a single hub called TikTok One. The result? Briefing,...

Read More
analytics attribution

clock 6 min read

5 Analytics and Attribution basics for the coming year

Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly...

Read More
 
 

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