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Paula Moreno

Paula Moreno is a marketing professional specialized in branding, corporate communication and events, with six years of experience growing within Adsmurai’s marketing department. She currently holds the position of Head of Marketing at Adsmurai, where she defines and leads the company’s global marketing strategy, positioning Marketing as a key growth engine for the company. Throughout her career at Adsmurai, she has evolved from Community Manager to leading the entire marketing function, driving demand generation initiatives with measurable revenue impact while consolidating a strong and differentiated brand positioning. With a degree in Advertising and Public Relations and a specialization in Graphic Design, she focuses on building a scalable marketing ecosystem, ensuring a consistent corporate narrative across all touchpoints and strengthening Adsmurai’s perception in close collaboration with Growth, Sales and Partners.

open ai

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Hints in ChatGPT Ads: from buying keywords to understanding intentions

fashion

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Fashion industry trends: how brands are really growing today

For years, the fashion industry has grown driven by a fairly simple formula: more collections, more investment, more visibility. And for a while,...

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Marketplace vs. AI Commerce: What's the battle of the seal in digital commerce?

zFor more than a decade, e-commerce has been dominated by a clear logic: whoever controls product search controls the sale. Under this premise,...

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From Management to Governance in Campaign Management

For years, operational work in paid media has relied on a mistaken idea: that managing campaigns is the same as doing good marketing. It couldn’t be...

ugc influencers

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UGC and influencers: how to turn authentic content into actionable data

For years, brands have chased “authentic” content as if it were hidden treasure. We went from glossy ads to vertical video, from the studio to the...

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ChatGPT Shopping: when artificial intelligence becomes your new shopping assistant

For years, eCommerce has been in a constant process of optimization: faster stores, more segmented ads, more precise funnels, and automations that...

Netflix Ads

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Netflix Ads: the new premium showcase on Connected TV that redefines programmatic advertising

For years, brands have pursued the same goal: to reach the right audiences, at the right time, with a relevant message. But the way to achieve it has...

api whatsapp

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CAPI for WhatsApp: measure what matters and turn conversations into data

Starting a conversation on WhatsApp is only the first step. For years, many brands measured the success of their campaigns by a single metric: how...

Whatsapp

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Catalogues on WhatsApp: the new conversational showcase

The traditional funnel no longer works For years, brands have followed a linear model: awareness → consideration → conversion → loyalty. But today’s...

AI Mode

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“AI Mode”: Google’s new search engine that (once again) changes the rules of the game

Until now, we searched.Now, Google thinks for us. The so-called Modo IA or AI Mode has just landed in Spanish. Yes, it’s official: Google has...

 
 

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