4 min read
Paula Moreno
Paula Moreno is a marketing professional specialized in branding, corporate communication and events, with six years of experience growing within Adsmurai’s marketing department. She currently holds the position of Head of Marketing at Adsmurai, where she defines and leads the company’s global marketing strategy, positioning Marketing as a key growth engine for the company. Throughout her career at Adsmurai, she has evolved from Community Manager to leading the entire marketing function, driving demand generation initiatives with measurable revenue impact while consolidating a strong and differentiated brand positioning. With a degree in Advertising and Public Relations and a specialization in Graphic Design, she focuses on building a scalable marketing ecosystem, ensuring a consistent corporate narrative across all touchpoints and strengthening Adsmurai’s perception in close collaboration with Growth, Sales and Partners.
2 min read
Fashion industry trends: how brands are really growing today
For years, the fashion industry has grown driven by a fairly simple formula: more collections, more investment, more visibility. And for a while,...
4 min read
Marketplace vs. AI Commerce: What's the battle of the seal in digital commerce?
zFor more than a decade, e-commerce has been dominated by a clear logic: whoever controls product search controls the sale. Under this premise,...
2 min read
From Management to Governance in Campaign Management
For years, operational work in paid media has relied on a mistaken idea: that managing campaigns is the same as doing good marketing. It couldn’t be...
4 min read
UGC and influencers: how to turn authentic content into actionable data
For years, brands have chased “authentic” content as if it were hidden treasure. We went from glossy ads to vertical video, from the studio to the...
6 min read
ChatGPT Shopping: when artificial intelligence becomes your new shopping assistant
For years, eCommerce has been in a constant process of optimization: faster stores, more segmented ads, more precise funnels, and automations that...
3 min read
Netflix Ads: the new premium showcase on Connected TV that redefines programmatic advertising
For years, brands have pursued the same goal: to reach the right audiences, at the right time, with a relevant message. But the way to achieve it has...
3 min read
CAPI for WhatsApp: measure what matters and turn conversations into data
Starting a conversation on WhatsApp is only the first step. For years, many brands measured the success of their campaigns by a single metric: how...
3 min read
Catalogues on WhatsApp: the new conversational showcase
The traditional funnel no longer works For years, brands have followed a linear model: awareness → consideration → conversion → loyalty. But today’s...
3 min read
“AI Mode”: Google’s new search engine that (once again) changes the rules of the game
Until now, we searched.Now, Google thinks for us. The so-called Modo IA or AI Mode has just landed in Spanish. Yes, it’s official: Google has...
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