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Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.

Discover more

Paula Moreno

api whatsapp

CAPI for WhatsApp: measure what matters and turn conversations into data

Starting a conversation on WhatsApp is only the first step. For years, many brands measured the success of their campaigns by a single metric: how many users clicked an ad and opened a chat.

Read More
Whatsapp

Catalogues on WhatsApp: the new conversational showcase

The traditional funnel no longer works For years, brands have followed a linear model: awareness → consideration → conversion → loyalty. But today’s...

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AI Mode

“AI Mode”: Google’s new search engine that (once again) changes the rules of the game

Until now, we searched. Now, Google thinks for us. The so-called Modo IA or AI Mode has just landed in Spanish. Yes, it’s official: Google has...

Read More

AI-powered Lead Ads: How automation is redefining demand generation

For years, demand generation was a numbers game: spend more to get more leads and hope that a few would actually buy. Lead Ads from platforms like...

Read More
Pinterest IA

Pinterest and Artificial Intelligence: How AI is revolutionising inspiration and e-commerce

The relationship between Pinterest and Artificial Intelligence (AI) has radically transformed the way users discover, save, and consume visual ideas...

Read More
Campaign Management

Marketing Campaign Management: How to automate your multi-channel campaigns without losing control

Managing digital campaigns in 2025 is no easy task. Each platform Google, Meta, TikTok, or any other comes with its own rules, metrics, and formats....

Read More
whatsapp business

WhatsApp Business: Much more than a chat for your brand

Tired of replying to clients from your company’s personal WhatsApp? It’s time to switch to WhatsApp Business. This tool is not just a “serious”...

Read More
Maximizar ROAS

How to leverage marketing analytics and maximize your ROAS

In the fast-paced digital marketing landscape, the competition for consumer attention is fiercer than ever. It's no longer enough to have a great...

Read More
Campañas de TikTok

How to Sell More with TikTok Ads: A Guide for Your E-Commerce

TikTok is no longer just about dances and viral trends. If you have an e-commerce business and you're still not investing in TikTok Ads, spoiler...

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SEM

Basic guide to Search Engine Marketing (SEM)

SEM? Yes, the thing about coming out on top in Google without having to pray to the algorithm every morning. In this guide we explain, without...

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api whatsapp

clock 3 min read

CAPI for WhatsApp: measure what matters and turn conversations into data

Starting a conversation on WhatsApp is only the first step. For years, many brands measured the success of their campaigns by a single metric: how many users clicked an ad and opened a chat.

Read More
Whatsapp

clock 3 min read

Catalogues on WhatsApp: the new conversational showcase

The traditional funnel no longer works For years, brands have followed a linear model: awareness → consideration → conversion → loyalty. But today’s...

Read More
AI Mode

clock 3 min read

“AI Mode”: Google’s new search engine that (once again) changes the rules of the game

Until now, we searched.Now, Google thinks for us. The so-called Modo IA or AI Mode has just landed in Spanish. Yes, it’s official: Google has...

Read More

clock 3 min read

AI-powered Lead Ads: How automation is redefining demand generation

For years, demand generation was a numbers game: spend more to get more leads and hope that a few would actually buy.Lead Ads from platforms like ...

Read More
Pinterest IA

clock 3 min read

Pinterest and Artificial Intelligence: How AI is revolutionising inspiration and e-commerce

The relationship between Pinterest and Artificial Intelligence (AI) has radically transformed the way users discover, save, and consume visual ideas...

Read More
Campaign Management

clock 4 min read

Marketing Campaign Management: How to automate your multi-channel campaigns without losing control

Managing digital campaigns in 2025 is no easy task. Each platform Google, Meta, TikTok, or any other comes with its own rules, metrics, and formats....

Read More
whatsapp business

clock 2 min read

WhatsApp Business: Much more than a chat for your brand

Tired of replying to clients from your company’s personal WhatsApp? It’s time to switch to WhatsApp Business. This tool is not just a “serious”...

Read More
Maximizar ROAS

clock 5 min read

How to leverage marketing analytics and maximize your ROAS

In the fast-paced digital marketing landscape, the competition for consumer attention is fiercer than ever. It's no longer enough to have a great...

Read More
Campañas de TikTok

clock 5 min read

How to Sell More with TikTok Ads: A Guide for Your E-Commerce

TikTok is no longer just about dances and viral trends. If you have an e-commerce business and you're still not investing in TikTok Ads, spoiler...

Read More
SEM

clock 10 min read

Basic guide to Search Engine Marketing (SEM)

SEM? Yes, the thing about coming out on top in Google without having to pray to the algorithm every morning. In this guide we explain, without...

Read More
 
 

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