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Live Streaming: How to use it in your social media strategy

Live Streaming has become an increasingly popular tool for companies looking to connect with their audience in real time. From broadcasting live events to giving presentations, Live Streaming has proven to be an effective way to increase engagement and interaction with followers on social media.

In this article, we will explain how companies can use Live Streaming in their social media strategy to increase their brand reach and improve audience engagement.



What is Live Streaming

Live Streaming is a way of transmitting content in real time over the Internet. It consists of capturing video and audio, and transmitting it through a streaming platform so that users can watch it in real time from anywhere. 

This tool is used to broadcast a wide variety of events, such as concerts, sports, conferences, ceremonies, videogames, etc. It is also used in the corporate environment for presentations, online meetings and training sessions.

The main platforms that allow real-time video sharing are:

  • YouTube Live 

  • Facebook Live 

  • Twitch

  • Instagram Live

These platforms allow you to broadcast live content and communicate with the audience in real-time through chats and comments.

Live videos are a very good opportunity to connect with the community, gain new followers, and generate a lot of engagement, but you have to take into account the content you choose to be sure to capture the attention of users. 

Events are the perfect occasion to tell a story and involve users in it. Sharing a live event will help you connect more with your audience. As for the other types of content shared on social networks, don't forget that these have their peculiarity. 

Among the videos that generate the most interest are also behind-the-scenes videos, because you are offering exclusive content and users can feel part of something special. 

Another good way to bring your audience closer to the brand is to show them live how your products or services are created, showing all the necessary steps from design to production. Users usually only see the finished products, so these videos make them feel part of the creation process, increasing engagement around the brand.

Live streaming 

Advantages of Live Streaming in a social media strategy 

Here are some of the advantages of Live Streaming in a social media strategy:

  • Real-time interaction: Interact with the content and presenter in real-time. This can generate a greater connection with the audience and encourage engagement and participation.

  • Increased reach: Reach a global audience in real-time. It can also be shared and replayed after the broadcast, increasing its reach and visibility.

  • Authentic content: Authentic and spontaneous. This can create a more emotional connection with the audience and build trust and credibility.

  • Time and cost savings: Save production time and costs compared to producing pre-recorded content.

  • Builds loyalty: Build audience loyalty by allowing them to participate and be part of the content. It can also create a sense of community and belonging among followers.

  • SEO positioning: Making live videos greatly improves your brand's positioning on your website, which generates a higher number of visits to your page.

Live Streaming can be an effective strategy to drive audience engagement and interaction on social media, increase reach and visibility, and foster loyalty and emotional connection with the audience.


How to use Live Streaming

To use Live Streaming, you can follow these steps:

  • Select a live streaming platform: There are several live streaming platforms available, such as Facebook Live, YouTube Live, Instagram Live, Twitch, etc. Choose the platform that best suits your needs and objectives.

  • Prepare your equipment: You will need a camera, microphone and a computer or cell phone to live stream. Make sure that the quality of your equipment is good and that your internet connection is stable.

  • Plan your broadcast: Decide what you are going to broadcast and when you are going to do it. Prepare a script or a list of various topics to be covered in order to maintain an organized and coherent broadcast.

  • Configure the live streaming platform: Each platform has its own configuration. Follow the instructions to set up your broadcast.

  • Start live streaming: Once you have everything set up, it's time to start streaming. Click the start button on your streaming platform and get started.

  • Interact with your audience: This is a great way to interact with your audience in real time. Be sure to respond to viewers' comments and questions to keep them interested and engaged.

  • End the broadcast: When you are done, make sure to stop the broadcast properly on the live streaming platform. Thank your audience for participating in your broadcast.


Tips for successful Live Streaming

Here are some tips to make a good Live Streaming:

  • Plan ahead: It is important to do some pre-planning for the event. Define the theme, date and time, duration, platform, target audience, etc. We must make sure we have all the necessary equipment for the event. 

  • Promote: To make sure we have as many people as possible, promote the Live event in advance through different platforms.

  • Create engaging content: In order to keep the audience interested, the content needs to be interesting and engaging. 

  • Communicate clearly: Make sure the information provided is clear and concise. We must use simple and easy-to-understand language so that everyone can understand. 

  • Interact with the audience: Include a live chat or any way the audience can interact. Encourage users to ask questions or make comments and answer them at the same time.

  • Make sure of the quality of the streaming: The quality of the transmission is key to a satisfactory user experience. Check the internet connection and the audio.

  • Monitor the comments: During the streaming, it is important to be attentive to the audience's comments. 

  • Analyze the results: Once the broadcast is finished, analyze the results to evaluate its success. See how many users logged on, how long they watched, how many comments there were, and any other relevant metrics. Use this information to improve future Live Streaming events.

In conclusion, live streaming is a powerful and effective tool to add value to your social media strategy. From generating engagement with your audience to increasing your brand visibility and generating leads, live streaming can do wonders for your online presence.

However, it's not enough to simply live stream. You must plan and prepare carefully, making sure your content is interesting, relevant, and engaging for your audience. It is also essential to promote your live broadcasts in advance and measure your results to know what is working and what is not.

Live streaming is a tool you should consider in your social media strategy. With proper planning and a strategic approach, you will be able to take full advantage of this technology and take your brand to the next level.

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