Skip to the main content.
Facebook Instagram Linkedin X
SIGNALS HUB

Capture, connect and prepare high-quality signals to power everything else.

One Tag
CONTROL HUB

Plan, activate and control media to hit targets with precision.

Planning Campaign Management
GENERATION HUB

Scale dynamic ads and product storytelling across every format.

Creatives Feeds
ANALYSIS HUB

Turn data into smart decisions with advanced analytics and modeling.

Dashboards Product Performance MMMs Brand Tracker Meta Messaging Solutions
OPERATIONS HUB

Efficiency, governance and scale for agencies and teams.

Agency Ops Hub Security Shield
ADSMUR.AI

Smarter. More Adsmur.AI. Discover how we’re redefining your marketing.

DISCOVER MORE
PLANS & PRICING

Check out the different plans of Adsmurai Marketing Platform

DISCOVER MORE
linkedin_icon instagram_icon youtube_icon tiktok_icon x_icon
STRATEGY

Drive your business forward with strategies that work.
Market ResearchDigital StrategyConsulting Technical Audit
ORGANIC

Boost your brand’s communication through content strategy.
SEO Community Management Content Marketing
PAID MEDIA

Unlock new growth opportunities for your brand.
SEM Social Ads Programmatic Retail Media
Social Listening Email Marketing
CREATIVE

We make sure every message reaches its audience effectively.
Influencer actions Media productions Design and creatives
 
 
barcelona_logo

AI implementation to boost online sales

+192% in sales
See more →
DATA

Maximize your digital potential with comprehensive data services.
Measurement Optimization Analysis
 
 
hp_logo

HP boosts brand impact on TikTok

Higher ad recall and brand association
See more →
linkedin_icon instagram_icon youtube_icon tiktok_icon x_icon
BLOG

Articles on strategy, trends, and digital marketing updates.

Explore all articles
RESOURCES

Boost your skills with our ebooks and webinars.

Discover our resources

CASE STUDIES

The stories of our clients and their success with us.

Discover their stories
PRODUCT UPDATES

What’s new in Adsmurai Marketing Platform.

Stay up to date

Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.

Discover more
linkedin_icon instagram_icon youtube_icon tiktok_icon x_icon
Universae_Logo_White

Increasing sales in Meta with adaptive designs

FASHION  |  COLOMBIA  |  CREATIVES BY ADSMURAI MARKETING PLATFORM
Imagen Web_Armatura

Overview

Elevating Armatura's digital presence in Meta

 

Armatura, a Colombian brand founded in 2016, has stood out for its unique approach that fuses classic style with contemporary elements, promoting the idea that dressing well is key to achieving the best version of oneself. With a business model focused exclusively on online sales, traffic generation and sales conversion through digital channels are crucial for continued growth. To address this challenge, creating high quality organic content and strategically executing Paid Media campaigns on digital platforms is key.



-7%

CPA in catalog campaigns vs. other campaigns

+19%

Sales through Meta

Challenge

Maintaining aesthetics without compromising performance

 

Armatura's priority is to maintain a high return on advertising spend (ROAS) on each platform, given its focus exclusively on online sales. While the quality of the product is excellent, the constant generation of aesthetic content aligned with the brand presented challenges, especially in the implementation of catalogue campaigns with dynamic ads. The in-house creative team faced the dilemma of preserving brand aesthetics while maximising campaign performance.

 

CS Armatura 1

 

CS Armatura 2

 

Solution

Creatives by Adsmurai Marketing Platform

 

Working in collaboration with Adsmurai, Armatura was able to overcome this challenge. They developed dynamic ads that not only met performance standards, but also maintained the brand's distinctive aesthetic. Through the Creatives by Adsmurai Marketing Platform, they implemented a responsive design that preserved the look and feel of the images imported from Shopify, avoiding generic product presentation. In addition, they launched two catalogue campaigns with specific segmentations to attract new customers and encourage repurchase.

 

Results

Increased sales and advertising scalability

 

The results were significant: a 7% lower CPA compared to other campaigns, allowing the company to increase investment by 18% without sacrificing ROAS. This increase in spend translated into a 19% increase in Meta's reported sales, demonstrating the positive impact of dynamic ads on the scalability and performance of Armatura's advertising campaigns.

 

The proposed solution and the integration of our product feed with the new campaigns perfectly matched the challenge we had to solve as a brand. The campaigns had very good results from the start, as well as being optimised with Adsmurai's constant support.
Nicolás Avila
Media Muyer in Armatura

THEY'VE ALREADY DONE IT

Can you imagine applying this to your own strategy?

We combine technology, AI, and human expertise to help you take the next step. It’s not just about tools — it’s about vision and real results.

TALK TO US
 
 

Subscribe to the newsletter

Get the latest industry updates every month