audi-a3-sportback-new

Audi

Rising up Leads and test drives in 2 months

The car industry continues to be a great challenge for the digital environment. Even for Audi, where in Peru they proposed to release the overstock of the A3 models. Our proposal? Improve Leads. How? Take a look to our Adsmurai Hit!

Overview

Despite the fact that a consolidated brand like Audi does not need an introduction, market variables led it to have an overstock in Peru with two of its Audi A3 models: Sportback and Sedan.

70%

Leads

256

Test Drives (in 2 months)

 


Audi Mockup 1Challenge

Conversions

Our goal was very clear: change dynamics turning the Audi A3 overstock into conversions at official dealerships.
 
 

 

 

 

 

 

SolutionAudi Mockup 2

Find potencial buyers

Based on the creative concept of the campaign “'Before making a decision, sit down. In an Audi A3 ", from the regional office of Adsmurai in Colombia, we built a strategy of 3 moments (" Awareness "," Traffic "and" Conversions ") with " Reach "," Conversions ", and" Store Visits "with various audiences, including Lookalikes from customer databases.

In this way, audiences were progressively refined: from a vast potential buyer audience to a more qualitative online database of records. Willing, not only to do the test drive that was promoted in the campaign, but there were users with a high conversion rate. In addition, together with the brand, specific landings were created so the entire campaign experience was highly personalized. The result: 256 test drives in 2 months and a 70% increase in the leads achieved.
 
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Adsmurai's expertise is notorious in the way they carry out the optimizations and the arguments. They also got involved in the campaign to suggest improvements at all times. It was a pleasure to coordinate all the actions with them.

Keri Baba

Analyst, Audi Perú