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Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.

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CASE STUDY

Bringing together new business in pandemics

 

Client: Bancolombia   |    OVERVIEW    |    CHALLENGE    |    SOLUTION

Bancolombia girl

Overview

We participated in the launch of the "Reinventists" campaign

 

We are talking about Bancolombia, one of the most recognised banks in Latin America and the financial group with the most customers in Colombia. With the will to go beyond their own objectives and help the country during the pandemic, they launched the campaign "Reinventistas'. In this campaign, customers affected by the Covid-19 crisis received help and advice to reinvent themselves with new business ideas.
 
We managed to reduce the production time of pieces for the Reinventistas de Colombia campaign by 50% while supporting more than 120 companies in Colombia.

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Price decrease on CPM vs without Feeds

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Price decrease on CPC vs without Feeds

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Increased sales of participants vs. previous campaign

Challenge

Look&Feel

 

It was an atypical case because the products catalogue for Bancolombia was the branding images of its clients “Reiventistas”. The objective was to homogenize these images with a similar look&feel, minimize design creation time and ensure traffic to the website in their DBA campaigns.

CS Bancolombia 1

 

CS Bancolombia 2

 

Solution

Feeds by Adsmurai

 

One of Adsmurai's creative solutions was to create and apply an ad overlay and use Feeds to automate this process during the July to September campaign. This allowed the user to relate each of the 108 new companies with Bancolombia through the design. In terms of results, an average CPC of $0.06 was achieved, supporting over 120 companies in Colombia with an impact of over 54 million impressions.

Thanks to technological solutions for the pieces’ dynamisation and Adsmurai team we managed to reduce production time by 50% while we improved our traffic results and we support more than 120 companies in Colombia giving them more visualization.
Andrés Saenz
Head of Performance Digital Regional en Bancolombia

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