Solution
High increase in awareness and consideration
The Brutus campaign was highly successful, boosting Camper's profile over-accomplishing 149% of the Follower Growth objective and lowering the cost per follower by -33%.
The CTR of the campaign is 3 times the industry average thanks to our accurate audience selection.
For Camper, this campaign performed beyond all expectations providing unprecedented levels of access to new fans for their new creations. Gaining a solid fan base also serves as a foundation for Camper’s future plan in China, in order to prepare for lower-funnel campaigns and achieve sustainable growth.
