CHALLENGE
Increase WeChat audience
The goal was to grow Camper’s follower base on WeChat and also to increase brand awareness and consideration among young people in China.
To get the audience's attention we designed a strategy with 3 different placements to fully explore the capacity of WeChat Ad: Moment Ads (Multiple Image and Video Card), Official Account Ads (Bottom Banner and In-article Banner) and Mini Program Ads (Pop-up).
SOLUTION
High increase in awareness and consideration
The Brutus campaign was highly successful, boosting Camper's profile over-accomplishing 149% of the Follower Growth objective and lowering the cost per follower by -33%.
The CTR of the campaign is 3 times the industry average thanks to our accurate audience selection.
For Camper, this campaign performed beyond all expectations providing unprecedented levels of access to new fans for their new creations. Gaining a solid fan base also serves as a foundation for Camper’s future plan in China, in order to prepare for lower-funnel campaigns and achieve sustainable growth.
