Solution
Retargeting
Previous campaigns were using images that were far removed from the reality of the “tenderos”, so Adsmurai recommended a new type of approach to change the dynamic and achieve great results.
That’s why we suggested to create testimonial videos (with which we can retarget those who did not visit the website). In addition we developed content focused on increasing sales and we took care of a constant optimization that helped us to achieve remarkable results.
If we also add Feeds functionality to customize and enhance the images automatically, we get much higher results at a much more affordable cost than a standard dynamic ads campaign. These results translate into a 30.5% decrease in CPA and a 40% increase in ROAS.
